This document discusses effective leadership principles for startups and research labs. It begins by introducing the speaker, Mark Organ, CEO of Influitive. It then discusses six leadership principles: 1) Develop a clear mission, vision and values. 2) Align the organization with objectives and key results. 3) Develop employees' "whole self" at work. 4) Communicate openly, honestly and directly. 5) Establish regular meeting cadence. 6) Build an effective culture by living the organizational values. The document provides examples and explanations for effectively implementing each principle.
5. I’m a serial entrepreneur and lead a global team of
140 people at a Toronto based startup - Influitive
Influitive helps companies accelerate revenue by mobilizing their
army of advocates.
5
A little bit about us
300+
customers
$50M+
Raised from top-tier Investors
140+
Employees around the
world
8. 8
The Great Dr. Barrie Frost
Any resemblance is purely coincidental.
9. Expectations ≠ Reality
9
What my parents think I do What my friends think I do What society thinks I do
What my boss thinks I do What I think I do What I actually do
10. 10
Do rats get depressed? Yes.
And there is a cure for that.
Pubmed: http://www.ncbi.nlm.nih.gov/pubmed/10599833
11. 11
I faced a crossroad
of whether to stay
in the lab or venture
into the business
world
12. Ultimately I chose business because…
12
Part of the teamInnovation
Leadership and
guidance
Reward
24. 24
MISSION (FOREVER)
Be the platform for advocacy, featuring the best possible experience for all
participants, especially advocates
Unlock the full potential of advocacy, for advocates themselves and the organizations
they support
VISION (5 YEAR)
We all inspire
and lead
The only road is the
high road
A company of
owners
Manage for complete
personal success
Design our business
for scale Blaze new trails
Team productivity
over individual glory
Open, honest and
direct
Continuous
improvement
through learning
25. 2. Align Your Organization
Objectives and Key Results
25
27. 27
OBJECTIVE
KEY OBJECTIVEKEY OBJECTIVE KEY OBJECTIVE
PLAN
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PLAN
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PLAN
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28. OKR Principles
• Should Vertically and
Horizontally Align
• Annual and quarterly
• Measurable, Stretch
Goals
• ≠ Compensation
• Be Selective: 3-5
• 0.67 is the target
28
29. • Should Vertically and
Horizontally Align
• Annual and quarterly
• Measurable, Stretch
Goals
• ≠ Compensation
• Be Selective: 3-5
• 0.67 is the target
29
OKR Principles
31. Maslow’s Hierarchy Of Needs Applied To Employee Engagement
IMPORTANCE
31
BELONGING
SECURITY
SURVIVAL
SELF-ACTUALIZATION
MOTIVATORS
DE-MOTIVATORS
1. Highly Engaged
“Working here makes me feel completely
fulfilled”
2. Engaged
“I am very important here but I would
leave for something more inspiring”
3. Almost Engaged
“I like the job but there are no
development opportunities here”
4. Not Engaged
“I’m here just for the money”
5. Disengaged
“I’m leaving when I can”
IMPORTANCE
Highly evolved
organizations
enable self-
actualization
at work
2 and 3 have a direct impact
on engagement and can be
moved up by the 4 enablers
of engagement
32. 32
1 Life Plan
2 Career Plan
3 Skill Plan
4 Tour & Platoon
The Cascade:
Alignment of activities with life and career goals
34. Growth and Evolution through Tours
34
Chief of Staff VP Talent
Head of Global
Expansion
18 months 18 months
35. Exposure, Experience, Enjoyment through Platoons
35
Corporate Social
Responsibility
Global Employee
Experience
Geographic
Expansion
Customer
Experience Process
Designing Physical
Office Space
New Industry
Verticals
36. Rapidly growing innovators
Very high levels of autonomy and empowerment
36
20% Time Policy Hootsuite Labs Holocracy
48. Leadership Meetings – Weekly, Quarterly, Yearly
48
Q1 Q2 Q3 Q4
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Strategy
Leadership
Checkpoint
Full Team
meetings
Leadership Off-site
(Aug 10- 13)
Leadership
Strategy Meeting
Q1 Results
Checkpoint
Q2 Results
Checkpoint
Q3
Results
Checkpoint
Q2 Town
Hall
Team All-
hands/Off
-site-
Q4 Town Hall
Board Off-site
(Sept 18-20)
49. 6. Build an effective culture
Live the embodiment of your values.
49
This man authored over 120 papers of renowned importance in quantum mechanics and astrophysics. He worked with some of the leading physicists of the day: Heisenberg, Bohr, Born, Rutherford and Einstein. He won the Fermi Prize, the top prize in physics. And he would go on to change the world, but not so much because of his scientific mind. He was one of the great scientific leaders and managers of people of all time. Do you know who he is?
This man is Julius Robert Oppenheimer, known as the “father of the bomb”. He was not only a great physicist, but also an innovator in the organization of the laboratory. He accomplished the impossible, and he did it by motivating and organizing the largest group of prima donna scientists you would ever meet”, according to his colleague Hans Bethe. In just over 2 years, he was able to outrun the Axis powers in the development of the science and practical application of nuclear physics, and ensure the survival of the U.S.
When you consider your output, what will make a bigger impact, your brilliant science, or your ability to attract the best people? Your ability to fully mobilize those people to produce great work autonomously? I think that when you look at some of the most prolific scientists, you will see that they aren’t just brilliant people, they also have learned how to get the most out of people.
Today I want to talk about what I have learned about building hypergrowth startups, and how that might apply to your work. It’s been 18 years since I stepped foot in a lab, but I think that my lessons will apply.
Influitive is the advocate marketing company. Our AdvocateHub app makes it easy for marketers to recruit, mobilize and recognize an army of customer advocates that support marketing campaigns, refer new clients and help close deals faster.
Influitive is the advocate marketing company. Our AdvocateHub app makes it easy for marketers to recruit, mobilize and recognize an army of customer advocates that support marketing campaigns, refer new clients and help close deals faster.
AdvocateHub is proven to significantly increase the number of lead referrals, sales references, product reviews, survey responses and participation in online communities and forums from customer, employee and partner advocates.
\… I spent my university years both building businesses and working in the lab. But I was torn about which way to go.
Miserable …. What to do?
\
A slide on a startup as a fractal of experiments?
Add one slide before this one – our purpose
Alignment on how all of our work ties together.
A great lab all rows in the same direction – inspiring to know how my goals align to everyone else and to overall objective, mission and purpose. Need to constantly remind people of this.
My experience in the lab – unclear of what was really going on. Rumors, wondering, assumptions, distrust.
Keeping everything in, I didn’t know where I stood with respect to performance and had no outlet that made me feel safe to share concerns, goals or questions
So when building my organization, I started from a point of rapid transparency