The brilliantly entertaining 'A Question of Access Sport' Dinner is back, and with a whole new line up. Six brand new sporting legends will be competing head to head in the high octane, hilarious, interactive evening of quizzing events.

1. ACCESS SPORT
Sponsorship Proposal
2017

2. TIM JONES
ACCESS SPORT, CHAIRMAN
Former managing partner
of Freshfields Bruckhaus
Deringer, legal adviser to
London 2012 and general
counsel to England 2015
for the Rugby World Cup.
FOREWORD
Access Sport is once again preparing for the Annual
Dinner; a fundraising initiative to help transform young
lives through sport, which repeatedly proves to be a truly
spectacular occasion.
For the past two years we have been extremely fortunate
to hold the dinner at The Brewery, a Grade II listed
landmark of Whitbread’s 18th Century beer-making
empire. Every year we have an excellent range of
speakers and are grateful for the commitment of the
Access Sport ambassadors, and sporting legends, that
make it a uniquely extraordinary occasion and a night
long remembered by all who attend.
Sponsoring the Access Sport Annual Dinner provides you
the unique opportunity to enhance your organisation’s
CSR profile and change the lives of some of the most
disadvantaged young people in the UK. All while joining
a fantastic event tailored towards the sporting industry.
With the majority of attendees in 2016 being senior
level decision makers within their organisations across a
range of major sectors including finance and banking,
information technology and government, sponsorship of
the Annual Dinner is an exceptional opportunity to enjoy
an exciting evening in rarefied company.
We look forward to your participation.
Tim Jones
Chairman
.

3. • 350+ decision-makers from business and sport,
raising funds for a brilliant sports charity
• Joined by celebrity speakers and legendary sports
stars. Previous team captains include Phil Tufnell, Paul
Merson, Gail Emms and Matt Dawson
• Interactive sports quiz led by celebrity host and
involving team captains – last year led by Rugby
World Cup Winner Ben Kay
• Inter-table sports competition including activities such
as rugby fastest pass, batak wall, golf putting, as well
as inclusive sports such as sitting netball shoot and
Boccia
• Opportunities to have Access Sport Ambassador
sports stars, hosting your table – last year included
Kate and Helen Richardson Walsh, Jordanne Whiley,
Callum Skinner and many more.
ACCESS SPORT | SPONSORSHIP
A CHARITY GALA WITH A DIFFERENCE
‘A QUESTION OF ACCESS SPORT’
t 01872 553470
e info@ikonika.co
w ikonika.co.uk
A QUESTION OF

4. EVENT TESTIMONIALS
“
“This is a must do event for us,
great fun, a really motivational
cause and our customers love it,
we just need to win it!”
Chris Russell, CEO, Arrow
Business Communications
Thanks Access Sport for the
very entertaining evening last
night. Hope you raised lots of
money for the work you do
transforming lives through
sport!
John Clark, Senior Vice President,
SEGA
I can’t think of any other event we take
partners to where we collaborate in such
a fun way. Star-struck, fun & games,
wonderful hosts and totally humbled by
the work Access Sport does; it’s great to
be part of it!
Christine Ohuruogu, 2x
World, Olympic &
Commonwealth Champion
Laura Cook, COLUMBIA
THREADNEEDLE
The interactive quiz was a great
element which really fired up the
competitive men on our table!
“ ACCESS SPORT | SPONSORSHIP
t 01872 553470
e info@ikonika.co
w ikonika.co.uk
A QUESTION OF

5. A QUESTION OF
CHRISTINE OHURUORGU
BRADLEY WIGGINS
PHIL TUFFNELL
GAIL EMMS
PAUL MERSON
MARK FOSTER
ADE ADEPITAN
MATT DAWSON
RACHEL YANKEY
DAVID WEIR
ZINZAN BROOKE
KERRI-ANNE PAYNE
GREG SEARLE
JAMES CRACKNELL
KATE RICHARDSON-WALSH
HELEN RICHARDSON-WALSH
RECENT SPORTING GUESTS
ACCESS SPORT | SPONSORSHIP

6. 2017 SPONSORSHIP PACKAGES A QUESTION OF
ACCESS SPORT | SPONSORSHIP
QUIZ SPONSOR
A QUESTION OF ACCESS SPORT DINNER
INCLUSION SPONSOR ENTERTAINMENT SPONSOR
QUIZ SPONSORSHIP PACKAGE:
£15,000 + VAT
INCLUSION SPONSORSHIP PACKAGE:
£15,000 + VAT
ENTERTAINMENT SPONSORSHIP PACKAGE:
£15,000 + VAT
Sponsorship of:
The Ignite programme participants
Paralympic sports stars
Inclusive entertainment
Ignite Program media
Sponsorship of:
The Quiz content
Quiz entertainment e.g. Live band
Quiz materials
Quiz communications
Sponsorship of:
Access Sport ambassadors & sporting stars
Sports stars participation e.g. Q&A

7. A QUESTION OF
As the Quiz Sponsor your company will receive exclusivity as the only sponsor of the night long quiz, which will include the band,
performing live for the music section, and the content for the Quiz Master’s question round. You will also receive the following
benefits.
> HOSPITALITY
As the Quiz Sponsor you will
receive:
• Two diamond tables, each with
ten seats and priority seating.
• The opportunity to have two top
celebrity guests join you at your
tables, one at each.
• An invitation for you and your
guests to attend the sponsorship
reception prior to the dinner. In
the company of the two other
top sponsors and the evening’s
sporting guests.
2017 QUIZ SPONSOR
SPONSORSHIP PACKAGE VALUE: £15,000
> BRAND RECOGNITION
Your corporate name and/or logo
will be featured on:
• Silent auction prize TBC
• Event invite
• Event quiz booklets and pens for
each of the c.350+ guests
• The Access Sport website,
including recognition of your
support from Access Sport CEO,
and a link to your company’s
website.
• Sponsor profile in the evening’s
programme
• One full page company
advertisement in the event
program (specs to be emailed)
> EVENT PROFILE
• Verbal recognition at the event
• Sponsorship branding of live
band
• Sponsor ownership of on stage
screens for ‘Quiz Time’
throughout the evening
• Sponsorship of individual quiz
sheets and pens for each of the
c.350+ guests
• A Question of Access Sport
trophy, engraved with company
sponsorship to be presented on
stage at event.
• On stage screen presence
• Location signage and banners
> MEDIA
Your corporate name and/or
logo will be featured In:
• Announcements via social
media prior to the event
• Social media engagement
with Quiz master - previously
Ben Kay
• Pre event quiz themed emails
• Public thank you
advertisement through a
variety of media channels
ACCESS SPORT | SPONSORSHIP
A QUESTION OF

8. Your company will receive exclusivity as the only sponsor of inclusivity, which is embedded in the charity through our Ignite Programme,
and features in many events throughout the evening, including the Inclusive sporting events and the attendance of a young Ignite
beneficiary. You will also receive the following benefits.
> HOSPITALITY
As the Inclusivity Sponsor you will
receive:
• Two diamond tables, each with
ten seats and priority seating.
• The opportunity to have two top
celebrity guests join you at your
tables, one at each.
• A Meet & Greet with a young
Ignite Beneficiary
• An invitation for you and your
guests to attend the sponsorship
reception prior to the dinner. In
the company of the two other
top sponsors and the evening’s
sporting guests.
• A personal visit and talk at your
offices from a Paralympic
Ambassador. TBC
> BRAND RECOGNITION
Your corporate name and/or logo
will be featured on:
• Inclusive Sport auction prize e.g.
Paralympic experience at
Copper Box
• Event invite
• Inclusive sporting activities at
event
• The Access Sport website,
including recognition of your
support from Access Sport CEO,
and a link to your company’s
website.
• Sponsor profile in the evening’s
program
• One full page company
advertisement in the evening’s
program (specs to be emailed)
> EVENT PROFILE
• Verbal recognition at the event
• Sponsor branding of Inclusion
sports equipment: Boccia and
sitting netball
• Location signage and banners
• On stage screen presence
> MEDIA
Your corporate name and/or
logo will be featured In:
• Announcements via social
media prior to the event
• Pre & post event emails
including branded case study
• Public thank you
advertisement through a
variety of media channels
• Recognition of your
contribution from the Access
Sport Ignite Programme
ACCESS SPORT | SPONSORSHIP
2017 INCLUSIVITY SPONSOR
SPONSORSHIP PACKAGE VALUE: £15,000
A QUESTION OF

9. As the Entertainment Sponsor your company will receive exclusivity as the only sponsor of the sporting star’s participation, which includes the Q&A
with Ben Kay and batak wall tournament, and of the branded gift bag. You will also receive the following benefits.
> HOSPITALITY
As the Entertainment Sponsor you
will receive:
• Two diamond tables, each with
ten seats and priority seating.
• The opportunity to have two top
celebrity guests join you at your
tables, one at each.
• An invitation for you and your
guests to attend the sponsorship
reception prior to the dinner. In
the company of the two other
top sponsors and the evening’s
sporting guests.
> BRAND RECOGNITION
Your corporate name and/or logo
will be featured on:
• Entertainment auction prize
• Event invite eg.
• Event gift bag item
• The Access Sport website,
including recognition of your
support from Access Sport CEO,
and a link to your companies
website.
• Sponsor profile in the evening’s
program
• One full page company
advertisement in the evening’s
program (specs to be emailed)
> EVENT PROFILE
• Verbal recognition at the event
• On stage screen presence during
sports star welcome parade
• Sponsor branded gift bag item
received by c.350+ guests
• Sponsor recognition & on stage
screens during Q&A with
evening host – previously Ben
Kay
• Location signage and banners
> MEDIA
Your corporate name and/or
logo will be featured In:
• Announcements via social
media prior to the event
• Sports stars interaction on
social media
• Sponsorship recognition of
sports star teaser email
campaign prior to event
• Public thank you
advertisement through a
variety of media channels
ACCESS SPORT | SPONSORSHIP
2017 ENTERTAINMENT SPONSOR
SPONSORSHIP PACKAGE VALUE: £15,000
A QUESTION OF

10. • Accenture
• Aimia
• Arrow Business Communications
• Ashurst LLP
• Barclays
• Bauer Media
• Berwin Leighton Paisner
• Betfair
• Betfred
• Blue Rubicon
• BT Sport
• Cisco Systems
• Columbia Threadneedle
• Continuum
• Cunningham Lindsey
• Ernst & Young
ACCESS SPORT | SPONSORSHIP
• Exponent Private Equity
• Freshfields
• Howard Kennedy LLP
• HSBC
• Irwin Mitchell
• Leaf Properties Ltd
• Macquarie
• Noble Foods
• O2
• Paddy Power
• PA Consulting
BRAND EXPOSURE
REGULAR AND RECENT ATTENDEES
• SEGA Europe
• SG Gaming
• Sky Sports
• Smith & Williamson
• Thomas International
• The Quantic Group
• UIA
A QUESTION OF
In addition to Access Sport’s Corporate and Strategic Partners, the following are regular features on the guest list, taking tables and
attending at director level.

11. Each Access Sport event provides the opportunity for high value exposure with an engaged and affluent audience in the business and
sporting industries. This will be broadcast through the following variety of media and communication channels.
EMAIL INVITATIONS
ACCESS SPORT & PROGRAM
WEBSITES
ACCESS SPORT & PROGRAMS
ACROSS SOCIAL MEDIA
CELEBRITY AMBASSADOR
SOCIAL MEDIA
WELCOME SIGNAGE
EVENING PROGRAMME
STAGE SCREEN PRESENCE
STEP AND REPEAT
At least two initial invitations sent to c.400 key supporters, with an additional c.3,000 receiving the
Access Sport newsletter featuring the event and sponsors
Access Sport and Programme websites, receiving an average 44,000 unique visitors to homepages
Access Sport and Programme facebook reach c.3,000
Access Sport and Programme Twitter with c.7,000 followers
Each year there are well known celebrity ambassadors who are able to reach a wide and high profile
audience in promotion and participation of the event
Digital branding displayed at the entrance of event and banner advertising space throughout
reception area.
Inclusion as a sponsor, branding and full page advertising
Prominent digital branding displayed on stage through out the evening viewed by c.200 guests
Logo prominently included on step and repeat backdrop for photos with celebrity sports ambassadors
to be used in (PR & press releases?) across websites, social media, Access Sport newsletter and
communications post event.
ACCESS SPORT | SPONSORSHIP
MEDIA REACH
A QUESTION OF

12. WHY
Embracing digital expansion is core to our forward strategy. We
are working with SEGA, Games Aid, BT and the former Head of
Cisco Global Consulting, Martin McPhee, to drive the charity
forward through compelling social media campaign activities.
OUR REACH
The charity has 34 prominent sporting Ambassadors, many of
which are prolifically active on social media and vocal in their
support of Access Sport.
SOCIAL MEDIA VALUE
26.30 72@ChrisHoy@Dele_Alli@GailEmms
A QUESTION OF

13. “ 13
ABOUT ACCESS SPORT
ACCESS SPORT | SPONSORSHIP
ABOUT ACCESS SPORT
“The community clubs teach the
children that it’s not just about
the winning, it is also about
team work and working hard
towards something worthwhile.
Being involved with my own
clubs, I can speak from
personal experience how
important the help community
clubs receive can be.”
Rachel Yankey, ENGLAND &
ARSENAL LADIES
FOOTBALLER
“Since the boxing club started
our persistent teen gang
problem has virtually
disappeared”.
Seargant Ames, BARTON
HILL CLUB MANAGER,
Bristol
“ Access Sport enhances the life prospects of disadvantaged
children by providing opportunities to experience and enjoy the
power of sport.
Our Impact, 2015/2016
• Improved 8,639 young lives through providing
opportunities in sport, subsequently encouraging 4,822
of those young people to continue playing sport regularly
• Trained 403 young people to act as leaders in their local
community
• Recruited 294 new regular community volunteers
• Developed 169 community sports clubs across London,
Bristol, Manchester and Oxford
89% of funds raised (£1.1m) spent on charitable
activities.

14. ACCESS SPORT | SPONSORSHIP
STRATEGIC PARTNERSHIPS
A QUESTION OF
Access sport works in partnership with several charitable funds and governing bodies throughout the UK,
teaming up to assist in achieving our goal for an active nation. We have been working together, in some
cases, for over 8 years and are always happy to welcome so many senior member of their teams to the
Annual Dinner.

15. A QUESTION OF ACCESS SPORT
COMMITTEE MEMBERS
ACCESS SPORT | SPONSORSHIP
t 01872 553470
e info@ikonika.co
w ikonika.co.uk
A QUESTION OF
JEREMY MANN
FORMER TV PRODUCER, SKY SPORTS
PETER FAIRCHILD
PARTNER, SMITH & WILLIAMSON
MARTIN MCPHEE
FORMER SENIOR VP, CISCO
LAURA COOK
PR, COLUMBIA THREADNEEDLE
GAIL EMMS
BADMINTON OLYMPIC SILVER MEDALLIST
KEITH WISHART
INTERNATIONAL MD, THOMAS INTERNATIONAL

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