Mobile - What's in store?

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Taking a quick tour around mobile retail, looking at consumer stats, best practice in retailers apps and a couple of future trends.

Marketing Business Technology

Mobile evolution
Stat Attack

What’s working well?
What’s next?

Takeaways

Mobile App usage increases by 115%

Consumers spend 80% of time on apps

70% of searches lead to action in 1 hour

55% of all shopping minutes

But 66% mobile shoppers abandon their carts

46% would like to know when product back in store

54% would like to receive discount voucher

43% are showrooming

67% more likely to convert on optimised

26% want to pay on mobile in-store

46% would like to know
when product in store

Personal min. exit fee

Personal & convenient
or click & collect

29% of December
home shopping sales

Easy & fresh
experience

Core service value &
trust

VIP treatment

Guide me - location
sensitive

Predictive shopping list

Product showcase

Queue-buster
or scan and go

Reserve a Genius

Hassle free control

Offers and receipts

What’s in-store for us?
iBeacon – in-store to greet shoppers
and then direct them to locationspecific deals and recommendations.
Also connects to home browsing info.

Viewsy – in-store analytics
Uses mobile phone signals to help
retailers to analyse retail floor space,
A/B test windows, dead ends.

Takeaways
Prioritise Usability
Personalise

Context & Value

Integrate

Sources and credits
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Planet Retail http://www1.planetretail.net
Oxygen 8 http://www.oxygen8.com/uk/
Econsultancy http://econsultancy.com
Insider Trends http://www.insider-trends.com
Comscore http://www.comscore.com
MMA Smartbrief http://www.smartbrief.com/industry/marketing#.UuKBq6U4m2x
Images courtesy of www.robertharding.com

Mark Harris

Thank you!
+44 (0)1628 208202
+44 (0)7899 906017

mark@marketingboost.co.uk
www.marketingboost.co.uk

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Mobile - What's in store?

1. Mobile – What’s in-store? Mark Harris

2. Mobile evolution Stat Attack What’s working well? What’s next? Takeaways

3. My mobile evolution

5. Mobile App usage increases by 115% Consumers spend 80% of time on apps 70% of searches lead to action in 1 hour 55% of all shopping minutes But 66% mobile shoppers abandon their carts

7. 46% would like to know when product back in store 54% would like to receive discount voucher 43% are showrooming 67% more likely to convert on optimised 26% want to pay on mobile in-store

8. What’s working well?

9. 46% would like to know when product in store Personal min. exit fee

10. Personal & convenient or click & collect 29% of December home shopping sales Easy & fresh experience Core service value & trust

11. VIP treatment Guide me - location sensitive Predictive shopping list

12. Product showcase Queue-buster or scan and go Reserve a Genius

13. Hassle free control Offers and receipts

14. What’s in-store for us? iBeacon – in-store to greet shoppers and then direct them to locationspecific deals and recommendations. Also connects to home browsing info. Viewsy – in-store analytics Uses mobile phone signals to help retailers to analyse retail floor space, A/B test windows, dead ends.

15. Takeaways Prioritise Usability Personalise Context & Value Integrate

16. Sources and credits • • • • • • • Planet Retail http://www1.planetretail.net Oxygen 8 http://www.oxygen8.com/uk/ Econsultancy http://econsultancy.com Insider Trends http://www.insider-trends.com Comscore http://www.comscore.com MMA Smartbrief http://www.smartbrief.com/industry/marketing#.UuKBq6U4m2x Images courtesy of www.robertharding.com

17. Mark Harris Thank you! +44 (0)1628 208202 +44 (0)7899 906017 mark@marketingboost.co.uk www.marketingboost.co.uk

Editor's Notes

Thank you very much for listening.

Mobile - What's in store?

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Editor's Notes