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  1. 1. MEDIA ANDINFORMATION LITERACY (MIL) MEDIA LITERACY Definition, Importance, Fundamental Elements, and Critical Thinking MIL PPT 09, Revised: June 1 1 ,2017
  2. 2. • Investigate the following controversial events that became viral in the Philippines.
  3. 3. • "The Naked T ruth“,Bench Philippines fashion show in 2014 • What issue was raised against this event? Sexist • Result: Bench made a public apology on Facebook, Coco Martin issued a public apology through an official statement CONTROVERSIAL ANDVIRAL
  4. 4. CONTROVERSIALANDVIRAL • FHM Philippines, cover of March Issue, 2012 • Uploaded on FHM official Facebook page on Feb. 25, 2012
  5. 5. • What issue was raised against this cover photo? Racist • Result: FHM recalls 'racist' cover of March issue and apologized, Bella Padilla apologized on Twitter CONTROVERSIAL ANDVIRAL
  6. 6. • T- Shirt at SM Store, SM Megamall (2014) • The issue was raised by Karen Kunawicz in her post on Facebook. https://www.facebook.com/photo.php?fbid=1 0154573238555361&set=a.1015220391067036 1.913399.590115360&type=3 CONTROVERSIAL ANDVIRAL
  7. 7. • What issue was raised against this t- shirt design? Trivialization of Rape, Promoting Rape Culture • Result: SM respond to the issue via Twitter account @smsupermalls, immediately pulled out all the t-shirts of the consignor that distributes them. https://www.facebook.com/photo.php?fbid=1 0154573238555361&set=a.1015220391067036 1.913399.590115360&type=3 CONTROVERSIAL ANDVIRAL
  8. 8. WHAT IS MEDIA LITERACY? Media Literacy ability to decode, analyze, evaluate and produce communication in a variety of forms (UNESCO MIL Curriculum for Teachers) provides a framework to access, analyze, evaluate and create messages in a variety of forms - from print to video to the Internet (www.medialit.org)
  9. 9. •What is media literacy? •Why do we need to read media from a critical point of view? •Why is media literacy very important to democracy? FORMATIVE ASSESSMENT: RECITATION
  10. 10. FUNDAMENTAL ELEMENTS OF MEDIALITERACY (ART SILVERBLATT, 1995) 1.An awareness of the impact of media. 2.An understanding of the process of mass communication. 3.Strategies for analyzing and discussing media messages. TEXTBOOK P .15
  11. 11. FUNDAMENTAL ELEMENTS OF MEDIALITERACY (ART SILVERBLATT, 1995) 4. An understanding of media content as a text that provides insight into our culture and our lives. 5.The ability to enjoy, understand, and appreciate media content. TEXTBOOK P .15
  12. 12. FUNDAMENTAL ELEMENTS OF MEDIALITERACY (ADDED TO SILVERBLATT’S 5 ELEMENTS) 6.An understanding of the ethical and moral obligations of media practitioners. 7. Development of appropriate and effective production skills. 8. Critical thinking skills enabling the development of independent judgments about media content TEXTBOOK P .15
  15. 15. WHAT IS CRITICAL THINKING? • Critical thinking is the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by,observation, experience, reflection, reasoning, or communication, as a guide to belief and action (Scriven and Paul,1987)
  16. 16. • Critical thinking is thinking about your thinking while you're thinking in order to make your thinking better (Paul, 1992) WHAT IS CRITICAL THINKING?
  17. 17. Why is critical thinking very important?
  18. 18. The ability to recognize fallacies of thinking is one of the fundamentals of critical thinking.
  19. 19. FORMATIVE ASSESSMENT APPLYING CRITICALTHINKING Identify the fallacy in the following statements. Explain your answer. •Kopiko is the best coffee because everyone is drinking it. •You need to show evidence that you did not cheat in the last election. •Ifyou are pro-mining, then you are supporting the destruction of the environment.
  20. 20. FORMATIVEASSESSMENT APPLYING CRITICAL THINKING • What message or argument is presented in this poster? • Do you agree with the message or argument? Why or why not?
  21. 21. FORMATIVEASSESSMENT: RECITATION •Why is critical thinking very important to media literacy? •Why is it important for students to develop their critical thinking skills?
  22. 22. Growing up with Media and the internet
  23. 23. What are your habits on media?
  24. 24. GENERATIONS: Baby Boomers- Born 1945-1964 Generation X 1965-1976 Millennials – Born between 1977- 2000 Generation Z – 2001 - 2012
  25. 25. Media channels and technologies  Television set, radio, newspapers and magazines, video players, camcorders, MP3 players, computers, mobile phones, telephones and the like.
  26. 26. Media and information literate characteristics Efficient information managers Wise Consumers Responsible producers
  27. 27. The evolution of traditional to new media The old and New Media Four Eras in the Evolution of Human Communication 1.Writing 2.Printing 3.Telecommunications 4.Interactive communication
  28. 28. WRITING – was the main method of media communication of several years. PRINTING – printing machine was invented and books could then be reproduced. TELECOMMUNICATIONS- enabled communication over distances. INTERACTIVE COMMUNICATION – computers were invented.
  29. 29. Highlights of Philippine mass media history First book published? -Doctrina Cristiana First daily Newspaper? -La Esperanza First Filipino feature film? - Ang dalagang bukid (The country Maiden)
  30. 30. What is Mediamorphosis? - The transformation of communication media, usually brought about by the complex interplay of perceived needs, competitive and political pressures and social and technological innovations.
  31. 31. What is Remediation? - Repurposing and refashioning of old media with new What is Plagiarism? - Define as “ an act of using or closely imitating the language and thoughts of another author and the representation of that author’s work as one’s own, as by not crediting the original author.”
  32. 32. FORMATIVE ASSESSMENT APPLYING CRITICALTHINKING Identify the fallacy in the following statements. Explain your answer. •Don’t waste food, people in Africa aredying because of hunger . •How can you argue your case against Martial Law when you were not yet born during that time? •Ifwe allow family planning, what’s next? Allowing abortion?
  33. 33. Thank you po!