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Visual Social Marketing: The Next Generation of Social Media

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Marissa Pick
Marissa Pick

My presentation from the Social Media Strategies Summit. he human brain process images 60,000 times faster than text and 90% of information transmitted to the brain is visually based. Visual social marketing is the new standard for driving a deeper engagement within social media.

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Visual Social Marketing: The Next Generation of Social Media Marissa.Pick@Euromoneyny.com @MarissaPick
Social Media Facts 72% of all internet users are now active on social media 71% of users access social media from a mobile device 18-29 year olds have an 89% usage The 30-49 bracket sits at 72% usage
 60% of 50-60 year olds are active on social media  In the 65+bracket, 43% are using social media  The fastest growing demographic on Twitter is the 55-64 year age bracket
7 Your BRAIN processes images 60,000 times quicker than text. 7
Publishers who use infographics grow in traffic an average of 12% more than those who don't
The power of images on Twitter
The power of images on Facebook  Photos and images on Facebook generate 53% more 'Likes' than the average post.
79% journalists say that images increased the odds of a story (press release) getting picked up. That’s good PR!
Readers are 4X more likely to engage or comment on a blog post with a good image. That’s good PR!
Visual social marketing strategy is essential! You MUST take advantage of specific strategies, tools, tactics, and tips to have a competitive edge in 2014!
Why Incorporate Visuals?  Story telling  Behind the scenes  More personal connections  Reinforce your brand/event message  Show them how awesome your brand is  Inspire with ideas  Visual stories your customers/attendees want to see/hear
Don’t have endless budgets?
10 Tips for Using Visual Social Marketing for Your Business
1. Balance Fun Images With Pictures From Your Business
2. Leverage Videos & Embed Instagram & Vine Videos within Your Blog or Website
Internal Case Study: Reader’s Appreciation Week
Inspire Potential Customers Evoke Emotions
4. Leverage Photo Contests
5. Network Across Social Media:  Engage—like others’ photos and leave comments  Follow your already established followers from other social media platforms  Include hashtags—across all social media: Instagram, Facebook, Twitter, Vine, Google+, etc.
6. Reward Followers!
#EarthDay Inspired Lead Generation ROI
7. Show what your product can do - invite user generated content for a chance to be featured!
8. Showcase Photos of Employees - celebrate your staff & show them how much they’re valued
9. Show Your Office & Company
#CanPower14 Social Media Lounge
10. Expose Something Newsworthy!
Use Flipagram to Visualize
Questions? marissa.pick@euromoneyny.com @MarissaPick

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Visual Social Marketing: The Next Generation of Social Media

Editor's Notes

  1. Visual social marketing is the new standard for driving a deeper engagement within social media