Marina Muncescu

London, United Kingdom United Kingdom

Head of Digital at Citi UK

Finance / Banking / Insurance

Strategic and operational management of Citi's digital touchpoints, across eCommerce sites, self-service banking & investment platform, mobile app and smart branches. Direction of digital priorities along the roadmap supporting both loyalty (Usage, Adoption, NPS) and commercial KPIs (leads, conversions, cross-sell). Working in a global environment with geographically dispersed teams and vendors, skilled at negotiating and motivating for the best outcomes. Believer in empathy, emotions and endless irrationality of the human nature Interests: Digital channels management Website redesign projects Coordinate Global stakeholders Web analytics Customer behavior Digital & Mobile research Digi...