1.
Marie Potel
Phone 021 289 0096
Email m.potel@yahoo.co.nz
DOB 23/04/1982
https://www.linkedin.com/in/digitalsuperstar
Profile
Originally from France, I arrived in New Zealand 8 years ago and fell in love with the country, the people and
culture.
I have had the opportunity to work in a variety of roles, with a focus and a passion for marketing especially digital
marketing. I work independently and effectively under pressure, solve problems and overcome challenges
thanks to strong organisational and analytical skills.
Employment Summary
05/2015- Present Digital Marketing Manger, GSF New Zealand
06/2014 – Present Marketing Free Lance, Invino Marketing, New Zealand
04/2013 to 05/2014 Sales and Marketing Manager, La Barrique Fine Wines, New Zealand
12/2011 to 01/2013 Sales and Marketing Manager, Obsidian Vineyard, New Zealand
08/2009 to 06/2011 Key Account Manager, Pernod Ricard, New Zealand
01/06 to 08/06 Volunteer, Department of Conservation, Marrakech, Morocco
Qualifications
2008 MBA in Marketing and Management, INSEEC Business School, Bordeaux, France
2005 Master in law for the Environmental protection, Strasbourg University of Law, France
Key skills and Attributes
 Decision making
 Organisational Skills
 Strategic thinking: Experienced in developing marketing and budget strategies
 Comfortable working independently and within a group
 Technical skills in digital marketing – eCommerce (Magento, Shopify), SEO, SEM, Content Management
System (Wordpress, Magento, DNN), Facebook Insights, Google Analytics
 Microsoft office, Publisher, Mailchimp, Canva, Dropbox, Trello, Woobox

2.
Employment History
GSF New Zeland (former Snap Fresh Foods) - Digital Marketing Manger
Mai 2015 to present
GSF NZ manufactures and distributes fresh cuts products under the following brands: Krispkut, vitalvegetables,
Fresh Harvest, Saladds, Taylor Farms.
Responsibilities :
- Development of Lead Generation strategies – website, Facebook, Instagram, Pinterest, Vimeo.
- Source, create and edit quality contents of all online communication according to brand standards.
- Manage and liaise with design agencies and web designers to create promotional campaigns.
- Monitoring online marketing strategies using Google Analytics, Woobox.
- Website development and content updates – CMS: Wordpress and DNN.
- Web analytics and reporting, SEO and SEM.
- Public Relations: Develop and implement advertising campaigns for print Medias (The Food Magazine,
Healthy Food Guide, Mindfood).
- Email Direct Marketing: Implement newsletter campaigns with MailChimp (3,000 subscribers).
Achievements:
- New websites launched for Snap Fresh Foods and vitalvegetables Australia: website development and
updates including the creation of QR codes links.
- Increase Krispkut Facebook followers (+100%) and engagements via contents, Facebook Ads and AdWords
(Pay-per-Click). Krispkut sales increased by 15% in one year.
- Creation of cross promotion campaigns with media partners on websites and social media platforms.
- Communication strategy in New Product Development – Launch of Taylor Farms. Online Lead generation
through a new website, Facebook page and promotional activities. Facebook followers +1,000 in one
month, Sales exceed the target by 23%.
INVINO MARKETING New Zealand – Free Lance
June 2014 to present
Invino offers pragmatic marketing services to small and medium businesses.
Responsibilities :
- Marketing strategy, promotional and communication plan for small businesses.
- Digital marketing strategy including SEO, website content creation and management, traffic growth and
analysis, Google Analytics, AdWords, social media.
- Direct marketing strategy: Newsletter, elaboration of briefs and regular partnership with designers.

3.
LA BARRIQUE FINE WINES, New Zealand – Sales and Marketing Manager
April 2013 to May 2014
La Barrique Fine Wines is specialized in high-end European and New Zealand wines, spirits and craft beer.
Responsibilities :
- Store management including budget and buying plan.
- Marketing strategies including digital marketing strategies, event management, promotion and
communication.
- Digital marketing, website management and social media
- PR with traditional and social media.
OBSIDIAN VINEYARD, New Zealand - Sales and Marketing Manager
November 2011- January 2013
Obsidian is a boutique vineyard on Waiheke Island.
Responsibilities :
- Identify and manage national distributors.
- Implement sales plan and strategies for all sales channels.
- Develop and implement marketing strategy for brand development.
- Digital marketing, website management and traffic growth, Facebook, Google+, AdWords
PERNOD RICARD, Auckland New Zealand - Key Account Manager
August 2009 - June 2011
Pernod Ricard is the leading producer and distributor of wine and spirits in New Zealand.
Responsibilities and Achievements:
- Achieve sales targets and identify opportunities within the high-end on-premise market.
- Wine tasting and education.
- Events organization and management Initiate and execute events for customer business development.
according to the brand development plan.
Interests and Hobbies
- Horse training/riding – Show Jumping
- Trekking, gardening, furniture renovation
- Secondary activity: Wine Tasting business called The Wine Crew that organises wine tastings for private
and corporate events. Content creation and management – website, Facebook, Adwords, Google Analytics
Volunteering
Department of Conservation, Marrakech, Morocco - January 2006 to August 2006
Legal advisor for the department of conservation of Morocco.
ERDB Brittany, France – April 2005 to August 2005
Legal advisor for a Non-for-profit organisation providing education on water pollution by agricultural activities.