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Estrutura de Pitch Deck

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Estrutura de Pitch Deck

  1. 1. Título (Logo) Nome:Mariana Vasconcelos Email: mariana.vasconcelos@4lab.io Website: about.me/mariana.vasconcelos Elevator Pitch 30 seg Frase impactante que revela o que você faz
  2. 2. Problema ou Oportunidade Descreva a dor do seu cliente. Dica: A intenção é deixar a audiência incomodada com o problema e querendo comprar seu produto. Conte uma história Cite a validação Use fotos e imagens
  3. 3. Solução Foco no produto x benefício Perguntas: O que você tem que soluciona aquele problema? O que é o seu produto? O que ele faz? Pra quem ele faz? O que seu cliente ganha ao usar o seu produto? O que você vende e qual a sua proposição de valor?
  4. 4. DEMO (como) Coloque uma amostra do seu produto no slide. Explique como ele funciona para solucionar aquele problema e entregar o valor. Aspecto técnico
  5. 5. Qual seu diferencial? Qual a mágica do seu negócio? Por que você é melhor do que a concorrência? Como você vai manter este diferencial? Você x Concorrência Secret sauce
  6. 6. Business Model Como você ganha dinheiro?
  7. 7. Mercado Pessoas x preço Qual tamanho do seu mercado? Quantas são essas pessoas na região que querem atacar? E no Brasil e no mundo? Quantas pessoas sentem esta dor? Qual a representatividade delas na economia? Faturamento? PIB? Investimento no seu tipo de solução? Quantas pessoas estariam dispostas a comprar o seu produto e pagar pelo seu preço?
  8. 8. Business Model Marketing & Vendas Qual seu plano de ação? Quem são seus parceiros? Como você vende e chega até seu cliente? Como você distribui seu produto?
  9. 9. Quem é seu time? Qual a especialidade de cada um e por que vocês são as pessoas certas para executar o projeto?
  10. 10. Expectativas financeiras Qual sua previsão de Receita? No que consistem seus custos par atingir estas receitas? Qual a necessidade de capital? Não use muitos 000000 Keep it simple Use gráficos
  11. 11. Conclusão Fechamento da apresentação Repita proposição de valor: Eu faço ISTO para TAL pessoa de TAL forma Abra as portas para conversar depois, convide-os a conhecer melhor você e ao produto Convide a platéia Relembre Brilho nos olhos

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