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MRK 2100 Digital marketing
- 1. DIGITAL MARKETING BY MARIAM EL BAKRY
- 2. WHAT IS MARKETING? • To understand digital marketing we must first understand marketing in general! • Marketing is defined as the “processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (Arens and Weigold, 8)
- 3. MARKETING MIX • The process of marketing is broken down into the 4ps of the marketing mix: • Product: the development of the product you are tying to sell. • Place: the location where the product will be distributed. • Promotion: the sales and marketing plans to promote said product. • Price: the strategy behind the pricing of the product.
- 4. WHAT IS DIGITAL MARKETING? • Digital marketing is the act of marketing, presented through digital forms such as the internet, email, social media pages and digital billboards.
- 5. SOCIAL MEDIA MARKETING • Social media marketing is the act of marketing through social media pages. • The most popular social media pages are: -Facebook -Twitter -Instagram -Youtube
- 6. HOW TO USE SOCIAL MEDIA MARKETING 1. Create a business page on a social media site of your choosing. 2. Start interacting with your consumers through uploading pictures, videos, texts, deals. Ensure the content is useful, interesting and easy to follow. 3. Make your content easy to share – this allows your information and brand to go viral. 4. Keep your page up to date, active and relevant.
- 7. BENEFITS OF SOCIAL MEDIA MARKETING • Increased brand awareness: with an internet presence consumers are more likely to encounter your brand regardless of location. • Increased brand loyalty: increased interaction with consumers leads to brand loyalty. • Higher conversion rates: more likely to persuade consumers to switch from competitors through relevant, useful content. • Better customer satisfaction: it is easier for businesses to respond to customers and customers appreciate a personalized response
- 8. BENEFITS CONTINUED • More inbound traffic: the bigger your digital presence the more likely it is that potential consumers will come across your business as opposed to your regular customers. • Cost efficient: social media marketing is the most cost efficient way to advertise as creating a profile is usually free and any paid promotions done on the website are usually at a low cost.
- 9. DISADVANTAGES OF USING SOCIAL MEDIA • Time intensive: social media pages must be active and up to date through constant attention. • Feedback control: negative comments and feedback are visible to other consumers and potential customers. • Impractical followers: as there is no limit to who can join social media, businesses can get followers that are not their target market or that are too far to benefit the business.
- 10. CONCLUSION • Overall the benefits of social media outweigh the disadvantages. We live in a digital era where global boundaries are being broken down by developments in technology. This allows businesses to utilize and benefit from digital marketing as opposed to traditional marketing. Living in such fast paced times means that waiting for traditional marketing is not feasible anymore because the information may have changed or is no longer relevant by the time marketing is printed.
- 11. WORKS CITED • ”10 Advantages of Social Media Marketing for Your Business”. Blue Fountain Media Inc, 4 Apr. 2016. Web. 17 Feb 2018 Accessed • Abrons, Rhonda. “The Disadvantages of Using Social Networks as Marketing Tools”. Chron. Hearst Newspapers, LLC. Web. 17 Feb 2018 Accessed. • Weigold, M and Arens, W. Advertising 3rd ed. Mc Graw Hill Education, 2018.