Mason Gordon, Maria Roach, and Ryan Winter took over WMU's Management Student Organization's social media. Together, they reported data and brainstormed ideas to optimize the social media pages in the future semesters.
*Team presented and was awarded "Best Contribution" to the organization.
2. Facebook
● Some interaction but not a consistent
amount
● Posts are not up to date, most recent
post was on February 5th
3. Instagram
● Need more Instagram
activity
● Most recent post was in
December of 2017
● Change Instagram account
to a business account -
links Instagram to
Facebook page
● Posts should depict fun or
interesting recent events
5. Twitter
● The most updated social media
page (Good Job Joe!)
● Current members should follow
and like/retweet recent tweets
● This is one of the easier social
media sites for advertising MSO
6. Facebook
Organization Last Post Frequency of Post Likes/Post
Member of the
Week/Month Program?
MSO 4/8/19 Monthly (Varies) 2-10 No
APICS 11/11/2017 Rare (Never) 4-10 No
SBMA 4/18/2018 Weekly 2-10 No
FMA 4/10/19
Frequent (Multiple times per
week) 5-8 Yes
AMA Recent
Frequent (Multiple times per
week) Unknown Unknown
Instagram
Organization Last Post Frequency of Post Likes/Post
Member of the
Week/Month
Program?
MSO 12/6/2017 Rare (Never) 7-15 No
APICS 4/8/19 Weekly 10-30 No
SBMA 4/10/19 Weekly 30-70 No
FMA 4/10/19
Frequent (multiple times per
week) 30-50 Yes
AMA 4/4/19 Monthly 10-20 No
Comparing to
Other Business
RSO’s
7. Comparing to Other Business RSO’s
Twitter
Organization Last Post Frequency of Post Likes/Post
Member of the
Week/Month Program?
MSO 4/8/19 Weekly 0-2 N/A
APICS 5/21/2013 Never N/A N/A
SBMA N/A N/A N/A N/A
FMA 4/11/19 Frequent (Multiple times per week) 0-5 No
AMA 9/27/2017 N/A N/A N/A
8. Suggestions
● “Skip the line”: QR code: sign in for meetings
● Get attention: Social media
○ Polls on Twitter and Instagram, Stories
● Weekly post: what will happen at the upcoming meeting
● https://gleam.io/
● Competition: Reward for interacting on social media
● “Referral Program” - if you bring someone with you to the meeting, you get
reward for the word of mouth
○ Reward ideas???
9. Suggestions (continued)
● When other RSOs meet
● GroupMe: Opt-In (not required) - for members to interact with each other
○ Alternative to the “Remind 101” app
● LinkedIn - connecting on first day