1. Maria Pasalidi
917 588 8026
Moscow State University -BA- Fashion Merchandising,Marketing and Management
Visual Assistant/ Key Holder 2015-2016
Achieved and exceeded the personal sales and productivity goals agreed upon with the store
Demonstrated a complete knowledge of the merchandises’ features and benefits to maximize the
Responsible to do client development beyond the initial transaction; utilizing phone, email &
written follow-up contacts
Operated the POS register and email systems
Safeguard the store’s inventory by adherence to the company’s loss prevention program
Followed all store operational policies and procedures
Client Book Management and Clienteling
Identified and created brand appropriate visual displays and promotional projects
Planned and implemented in-store visual campaigns
Worked closely with the Marketing team to determine brand appropriate communication, as well
as Buying teams to determine promotional focus for the design and production of all elements
related to visual merchandise presentation
Innovated new ways to keep communication to store fresh and effective by using technology to
advance current processes and tools
Created and ensured consistency with seasonal styling of all visual direction from windows to in-
Coordinated and ensure proper follow through for all ongoing visual merchandising projects in
order to meet stated deadlines
Communicated and collaborated with the store manager and merchandising team for all creative
needs including in-store merchandising, marketing materials, visual display installation for events,
etc. in the execution and completion of projects
Liaisoned with Merchandising team and Store Planning to ensure guidelines are adhered to in all
2. Saks Fifth Avenue
Loro Piana 2014-2015
Responsible for hitting monthly sales targets for all product categories;
Relaying product knowledge and working with all sales associates and personal shoppers to
educate them about the brand in general and the specifics of each collection;
Effectively and efficiently operate & drive business in several different product categories through-
out the store;
Liaise with Loro Piana Visual Merchandising to ensure that all visual standards are consistently
Prepare recap on business performance / sales, clienteling, top sellers, etc.;
Participate in market appointments to ensure that the assortment is appropriately tailored to the
specific needs of the Saks Fifth Avenue customer
Provide feedback to the vendor regarding insight on missed opportunities, best sellers
Burberry London /Burberry Prorsum
Achieved the sales goals for the season.
Maintained Client book
Managed the administrative process to run the day to day business.
Followed through with buyers on order transmissions.
Managed account specific day-to-day activities (Pos, shipping, customer service)
Communicated with Brand Ambassadors/Selling specialists to make sure they are informed and
have all tools to achieve sales plan
Communicated daily with buying office of clients (Assistants buyers/planners/buyers) to provide
most exceptional customer service.
Analyzed weekly selling and see opportunities for re-orders, swaps, and react to business needs.
Prepared presentations on best sellers, opportunities, etc.
Communicated to management overall business and product trends at accounts.
Anne Fontaine INC. 2006 - 2010
Key Holder /Assistant manager
• Achieved/Exceededpersonal andstore salesgoalsandperformance metricsthroughthe
implementationof revenue buildingstrategies.
• Coachedand developedstaff toexceedindividual andstore goals.
• Coachedand developedstaff toprovide aworldclassshoppingexperience throughthe effective
executionof ExtraordinaryBrandSelling byestablishingaclientbase,stayingconnectedtocustomer
• Supported the Store Manager andSeniorAssistantStore Managerinthe achievementof all financial
3. and operational objectiveswithregardstoexpense control,LossPreventionaudits/checklists,and
• Monitoredandmaintaincompliance of all companypoliciesandprocedurestomake soundbusiness
decisionsandcommunicated/educatedall staff members
• Partneredwiththe Store Managerand SeniorAssistantStore Manageronthe implementationof
visual merchandisingdirectivesandmaintained standards consistentwithcompanybrandstrategies.
• Communicated withStore Manager,SeniorAssistantStore Managerand/ordirectlytoCorporate
• Holded store keysandregularlyparticipated instore opening andclosingfunctions.
Resourceful assistantstore managerequipped withextensive experience inretailmanagementand
salesemploys excellentleadershipskillsandmultitaskingstrength.Broadretail andsalesexperience
Fluent in Russian and English
Microsoft Office XP, Photo Shop, Quick Books, Mac and PC Systems
REFFERENCES UPPON REQUEST