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34 Essential Content Marketing Statistics to Guide You to Success in 2017

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The must-know content marketing statistics to help you plan for 2017

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34 Essential Content Marketing Statistics to Guide You to Success in 2017

  1. 1. 89% of B2B marketers use content marketing Source: Content Marketing Institute
  2. 2. 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions Source: CMO Council
  3. 3. B2B businesses that blog achieve 67% more monthly leads than those that do not Source: InsideView
  4. 4. Content marketing leaders experience 7.8 times more site traffic than non-leaders Source: Aberdeen Group
  5. 5. Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%) Source: Aberdeen Group
  6. 6. 70% of B2B marketers plan to create more content in 2017 compared to 2016 Source: Content Marketing Institute
  7. 7. 45% of content marketers rate their organisation’s content marketing more successful compared to the previous year Source: Content Marketing Institute
  8. 8. The top 2 most outsourced content marketing activities: Writing (44%); Design (41%) Source: LinkedIn Technology Marketing Community
  9. 9. About 49% of marketers are learning to drive content to align with the buyer’s journey Source: LookBook HQ
  10. 10. 29% of leading marketers systematically reuse and repurpose content Source: Curata
  11. 11. 60% of marketers say blogging is their #1 top inbound marketing priority Source: HubSpot
  12. 12. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep Source: HubSpot
  13. 13. Titles with 6-13 words attract the highest and most consistent amount of traffic Source: HubSpot
  14. 14. 61% of the most effective B2B content marketers meet with their content team daily or weekly Source: Content Marketing Institute
  15. 15. The average median time spent reading an article is 37 seconds Source: NewsCred
  16. 16. 20% of internet users’ online time is spent on content Source: Demand Metric
  17. 17. 70% of people would rather learn about a company through articles rather than an advert Source: Demand Metric
  18. 18. 79% of internet traffic will be video content by 2018 Source: MarketingProfs
  19. 19. 90% of consumers find custom content useful Source: Demand Metric
  20. 20. Whitepaper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers Source: Media Post
  21. 21. Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages Source: HubSpot
  22. 22. 68% of consumers feel more positive about a brand after consuming content from it Source: iMedia Connection
  23. 23. 95% of buyers chose a solution provider that "provided them with ample content to help navigate through each stage at the buying process" Source: DemandGen
  24. 24. 82% of buyers viewed at least 5 pieces of content from the winning vendor Source: Forrester
  25. 25. 47% of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson Source: DemandGen
  26. 26. Coloured visuals increase people's willingness to read a piece of content by 80% Source: Xerox
  27. 27. By 2017, 51% of companies will have an executive in their organization who is directly responsible for an overall content marketing strategy (e.g., Chief Content Officer, VP or director of content) Source: Curata
  28. 28. 51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago Source: DemandGen
  29. 29. In a recent DemandGen survey, 73% of the respondents said they viewed a case study when researching a company Source: DemandGen
  30. 30. 95% of B2B buyers are willing to consider vendor-related content as trustworthy Source: DemandGen
  31. 31. B2B marketers use an average of 13 content marketing tactics. Source: Content Marketing Institute
  32. 32. The most effective B2B marketers use an average of 7 social media platforms Source: Content Marketing Institute
  33. 33. Over 90% of marketers said they used visual content in more than 50% of the articles they published Source: Venngage
  34. 34. 60.8% of marketers said that visual content is a necessary and an absolutely integral part of their 2017 content marketing strategy Source: Venngage

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