Ogilvy one lacta

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Maria Mavrommati

Education

Lacta on Facebook
A case study by OgilvyOne Athens
November 2010

2
How Lacta got to
have 230.000 fans
on Facebook.

4
We found a community. Didn’t start a new one.

8
We then created an integrated campaign…

9
...and a Facebook app based on our key insight.

11
...with a Facebook wall post & a photo upload.

13
From 87.000 to 230.000 fans in 2 months!

14
Great interaction & 210.000 virtual Lactas

17
Thank you!
panos.sambrakos@ogilvy.com

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Ogilvy one lacta

1. Lacta on Facebook A case study by OgilvyOne Athens November 2010

2. 2 How Lacta got to have 230.000 fans on Facebook.

3. 3 We started with a great product!

4. 4 We found a community. Didn’t start a new one.

5. 5 We asked the biggest one, to join us.

6. 6 And then we listened…

7. 7 …and searched some more.

8. 8 We then created an integrated campaign…

9. 9 ...and a Facebook app based on our key insight.

10. 10 Love in Action, for everyone to see…

11. 11 ...with a Facebook wall post & a photo upload.

12. 12 Results

13. 13 From 87.000 to 230.000 fans in 2 months!

14. 14 Great interaction & 210.000 virtual Lactas

15. 15 A true viral campaign!

16. 16 To be continued…

17. 17 Thank you! panos.sambrakos@ogilvy.com

Ogilvy one lacta

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