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Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
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Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
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Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
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Thank you & stay in touch! • margot@thewordfactory.com • thewordfactory.com • linkedin/in/margotlester • @word_factory...
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Better Messaging: Bringing the Customer's Perspective to your Messaging

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How to make your messaging more memorable and meaningful with customer personae and a better understanding of their wants, questions and objections. Download the 4-page companion handout, which includes an example and blank framework: https://ttms.box.com/shared/static/5lxddl5n8o9n3bbgfde3.pdf. Copyright 2013, Teaching That Makes Sense, Inc.

Veröffentlicht in: Business
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Better Messaging: Bringing the Customer's Perspective to your Messaging

  1. 1. Monday, November 17, 2014
  2. 2. Photo by cronewynd - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/29795037@N00 Created with Haiku Deck Monday, November 17, 2014
  3. 3. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
  4. 4. Photo by Manoj Kengudelu - Creative Commons Attribution License https://www.flickr.com/photos/11767573@N02 Created with Haiku Deck Monday, November 17, 2014
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  13. 13. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
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  18. 18. Photo by Lost Tulsa - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44706351@N00 Created with Haiku Deck Monday, November 17, 2014
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  20. 20. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
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  25. 25. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
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  27. 27. Photo by fixedgear - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/74201745@N00 Created with Haiku Deck Monday, November 17, 2014
  28. 28. Photo by mrhayata - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36516818@N00 Created with Haiku Deck Monday, November 17, 2014
  29. 29. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
  30. 30. Photo by 13254 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/89721416@N00 Created with Haiku Deck Monday, November 17, 2014
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  34. 34. Thank you & stay in touch! • margot@thewordfactory.com • thewordfactory.com • linkedin/in/margotlester • @word_factory 37 Monday, November 17, 2014
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