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The goals of this Second Unit are: Guide you through the elements of Effective Presentation DeliveryPrepare for Delivery of your Motivational Presentation Q: Who can tell us “what are presentation Skills,” and why you need them?
What are Presentation Skills and why do you need them?As we discussed in Unit 1, Presentation Skills are the ability to communicate with an audience; prepare and deliver effective talks, speeches, and demonstrations; and the skill of moving an audience to take action. You need these skills to make presentations to a small group or a large group. There’s nothing that can help in your business more and faster than for you to develop competence and the ability to stand up and speak well in front of an audience and bring new recruits in your network. You need these skills to:successfully conduct Oriflame Opportunity Meetings,one to one presentations, in Manager’s small groups (L2),at the Director level (L3), as well as in Big Events organized by the Leaders or the Company.You also develop personally. We also noted that Presentation Skills are an important part of personal development.We overcome the fear of speaking to large groups. We develop confidence and poise before an audience. This way we develop in personal power and effectiveness as a Leader. And there’s good news - most of the best business leaders today were once terrified of speaking on their feet. They were so nervous they couldn’t lead a silent prayer in a phone booth. They were so nervous, that the very idea of speaking caused their stomach to churn and their heart to pound. But they decided to learn to speak and followed the things we are going to outline and surprise-surprise they can now speak quite confidently to groups of strangers. You can learn to be an excellent speaker. You can earn respect and esteem, of other people. You can exhilarate your business and you can improve your life in many ways with what you’ll learn in this program. Q: Presentation Skills are divided into two major parts. Can someone identify these two parts?
Content vs. DeliveryYes, the two major parts or focuses of Presentation Skillsare Content and Delivery. Content is topic and subject matter of the presentation.It is how organize the presentation into different headings, and sub-headings.It is the “meat” of the presentation. Delivery is the way you actually present the Content in front of the audience. Which is more important? Content or Delivery? Right, good Content with poor Delivery is not effective.But good Deliver with poor Content is also not effective.So both Content and Delivery are essential to effectively communicate. In this Unit we focus on DELIVERY. Q: Do you remember from Unit 1 what must a Leader do?
Yes. As we discussed Unit I, Leaders must MOTIVATE! If you intend to be a lead people, you must know how to inspire and move them to action. There is almost no end to the areas in which Leader must motivate their group. Not only must an Oriflame Leader motivate people to buy Oriflame products, and/or join Oriflame, the Leader must motivate new recruits to Show, Invite and Attend. The Leader must motivate their personal groupcontact new people and make sales and recruits. The Leader mustinspire their team to work as a team, support each other and go for their dreams together. Thus, Motivation is one of the key skills of an Oriflame Leader.The better you motivate, the faster you grow. Q: So, who wants to learn how to better motivate an audience? Ok. We will focus much of our discussion on how to DELIVER an effective motivational presentation. Let’s start by focusing on the overall impression. Q: What is the overall impression you want to make on your audience when deliver your presentation?
Overall Impression:“This Leader knows where she’s going – I want to follow her!” By definition, a leader is someone people willingly follow. No matter what else you do, if you do not get your audience to follow you, you are not a leader! So what kind of people do you follow?People who help me reach my goalsPeople who are confidentPeople who know where they are going So that is the overall impression you want to give.And you start with a FIRST impression, the moment you step on that stage. Q: What is a “First Impression”
The First Impression:Dress for SuccessGood GroomingStart Strong – but friendly! Yes, a “First Impression” is the first feelings you experience and first things that come to your mind, the moment you first see and hear someone. First Impressions are important, because they are strong and they last. It takes about 3 seconds to make a first impression, during which time the audience comes to a quick initial conclusion about you. Then it will take about 30 minutes for you to change that initial conclusion. So you want to make a good first impression, and then follow it up with continual good impressions that confirm the first one. If you make a bad first impression, you have an uphill battle before your presentation can be a success. So there are several things you need to focus on to create a good first impression: Dress for Success – As a rule, this means you dress a little better than your audience. Of course, this is relative. Ask, your host: “What is the audience going to wear?” And then prepare your attire to be a little above the average. If you are a man speaking to a formal gala dinner, you wear your best tuxedo. A woman should wear something fit for the Oscars. If you are a man speaking before a weekend mountain retreat, wear a casual business suit, but maybe no tie. A women should ware business casual. And so it goes. Good Grooming – This includes hair, nails, and accessories. Your hair should be contemporary and fashionable, not “old fashion”, and not of a particular style or genre; but appropriate for a successful business person. Nails should be manicured. Accessories should be minimal, and not attract attention away from your presentation. Start STRONG – but friendly! Smile, the way you would smile when you meet a friend you like and are glad to see. But don’t over-do your enthusiasm. Your first words should be clear and confident. Not too fast. Make sure people can hear you, and can easily understand what you say. Stand still, let the audience get a good look at you, before you begin moving around the podium or stage. Now the other parts of a first impression we will discuss later, related to these qualities:
Further Impressions:RapportCharisma - Energy Presence – Style As you create a first impression, the audience will begin to notice other qualities: your charisma, energy, presence, and style. And you will begin to develop some kind of rapport with the audience:“Rapport” – means affinity, connection, and understanding. How does the audience like you? How well do they feel they know you? Are you familiar, or unfamiliar and strange to them? These questions effect how much the audience accepts your message as genuine and authentic – how much they buy into what you say. Charisma – means magnetism, charm, and personality. How attractive are you to the audience? How are they drawn to listen to you? Energy – means the vigor, power and force you produce as you deliver your message. Presence – means the poise and authority you exhibit, even the aura that seems to surround you.Style – means the manner and mode of your approach; the creativity, elegance, fashion, flair, and smartness of your presentation. Each of these qualities is created by the way you deliver your presentation, from the first moment you enter, to the last moment as you exit. We will deal with these qualities in details as we focus on the major groups of Delivery Skills. Q: There are 5 major groups of Delivery Skills we will focus on in this Unit. Can anyone guess some of these?
Five Delivery SkillsEye ContactVoiceGesturesPositionVisual Aids Each of these Skills makes up an important part of your overall impression.Each Skill is essential to your communication process. Eye Contact – How you look at the audience and make visual contact with them. Voice – How you speak, not only the words you use, but also how you use your voice to give auditory messages. Gestures – How you use your hands, face, and body to communicate non-verbally. Position – How you stand and move around the stage or into the audience. Visual Aids – How you employ a flip chart, slides, a powerpoint, videos, and other demonstration materials. We will now focus on each of these skills, one at a time; do an exercise with each one separately, and them bring them all together at the end.
Eye Contact - As we said, Eye Contact is how you look at the audience and make visual contact with them. Look must at the people in the audience - one person at a time. Look directly into their eyes for about 1 second each person. DIRECT CONTACT: Talk to the audience one person at a time. You can address an audience of 5 people or 5000 people and not get nervous, if you talk to them one-to-one, one set of eyes, one person at a time. Don’t break contact with the audience (look away, up at the ceiling or down at the ground) for more than about 5 seconds. Otherwise you have lost contact and they will no long be with you. RANDUM: Catch one person, then another, in a random manner, without a detectable pattern, so people don’t know where you a going to look next. SMILE. Notice their responses. Eye contact is the most important way of being connected to the audience and getting their feedback.
Rapport: As you look at each person, say quietly to yourself: “this is my friend.” Treat them as familiar associates, and they will respond in kind. Charisma and Energy: As you look at each person and deliver your message - Be ENTHUSIASTIC. Smile, laugh, have a good time. You have something you are excited about that you want to share with them. Enthusiasm is charismatic and contagious! Presence and Style: As you look people squarely in the eyes, and they respond favorably, your self confidence grows – your presence increases. Your style is direct and deliberate, not avoiding people but being sure of yourself.
Exercise 1 – Eye Contact – 60 seconds before the audienceLet’s now do our first exercise, focusing on Eye Contact. Each participant will stand and come to the front of the group. For 60 seconds they will randomly look at one person at time, directly into their eyes, for about 1 second each person. No one says anything. Just smile, nod your head, or use other non-verbal communication. Don’t stop or look away. Get comfortable just looking into people’s eyes. Don’t miss anyone. Keep going for 60 seconds, then say:“Thank you very much!” and exit. Then, discuss how you did. Ask the audience to comment.
VoiceVolumePaceVariation VoiceVoice, as we noted, is how you speak, not only the words you use, but also how you use your voice to give auditory messages. Volume – How well can the audience hear you? When you are standing addressing a group, you must speak loader than normal conversation. You must project your voice to the last person in the back of the room. Use a microphone – for groups larger than about 30 people. Keep your microphone close to your lower lip. Be careful not to breathe too heavily or “pop” with p’s and b’s. Periodically check with the audience and make sure they can hear and understand you. Pace – How fast or slow do you speak? How do you handle special parts? As a rule you should speak slower, and articulate your words clearer than normal conversation. But you must change your pace during different parts of your presentation. Stories or jokes can be told at a faster pace than detailed instructions 1-2-3. If people are taking notes you must slow down to give them time to write. Pause at appropriate moments. The use of the pause is an important tool for emphasis, and to let the audience think. Variation – Imagine you are a concert pianist. Would you play a sonata at the same volume and speed the entire piece – or do you add lots of variation? Do you pause at the right moments? Do you emphasize certain passages? Of course. Otherwise your music would be monotone and boring. Likewise with your voice. Your voice is your musical instrument. Play it like a virtuoso!
Use Voice to Create:RapportCharisma - Energy Presence – Style Use Voice to Create:“Rapport”: How do you talk to the audience? Are you friendly? Does your voice carry warmth and closeness? Or does it make you detached and aloof? You want to be close to the audience. Speak to them in an open informal way. Charisma – Energy: Your voice must be full of power! You must be passionate about your subject – or who will care, if you don’t! People pay attention when they sense you are excited about what you are telling them. Presence – Style: How confident are you about what you say? Are you sure of yourself, speaking a clear and direct way? Or are you unsure and ashamed of yourself? It’s not only what you say, it’s HOW you say it. How do you articulate your words? Where you do put the emphasis? What examples, analogies and metaphors do you add for clarity and depth? What stories do you tell? Thus your voice projects presence and style.
Exercise 2 – Voice: Tell A Fairy TaleNow we are going to do a Voice Exercise. Each person will now prepare a short 2 to 3 minute presentation - a Fairy Tale that you know. It does not have to be new or different. It can be something familiar, that everyone has heard. But in this case, imagine you telling this Fairy Tale to kindergarten children 4 to 5 years old. Your voice should be full of excitement, color and style. Have lots of fun! Each person will now enter, stand before the group, and tell their Fairy Tale to the kindergarten! Everyone should enjoy the experience. After each performance, the audience should comment on the use of VOICE to convey the meaning and the emotion; as well as how well the speaker used Eye Contact.
GesturesConstant/AppropriateWide /OpenBecome ItalianGestures – as we explained, is how you use your hands, face, and body to communicate non-verbally.In small group, you can use common gestures that you naturally make while talking with your friends. Be relaxed and loose. But in a larger group of 10 people or more you must use larger gesture. Put energy into wider and more expressive movements. Constant – From the moment you enter, you must be using your hands to convey your message. Don’t keep them in your pockets, stuck to your sides or clasped in front or behind you. Start your hands and arms moving, and keep them in almost constant fluid motion until you conclude your presentation and leave exit the stage. Your face and body must also convey the emotional content of your message each moment you are speaking. Don’t stand there like a “dead pan!” But you do not have to exaggerate too much. Somehow this give an insincere or comical impression. Just be yourself – your enthusiastic self! Appropriate – match your hand and arm gestures with your message. If you are driving a car, drive it with your gestures. If you are swimming, let us see the strokes. Draw in the air. Make wide and expressive movements as you tell a story. When you make an important point, point it out with a gesture!Use an upward gesture to show rising interest. Use a downward gesture when the passage is slowing or to indicate a stopping point. Illustrate steps by stroking out steps of a stair case – up – up – up. Raise your hands high at a moment of surprise or high energy. Be careful not to point directly at people with your index finger; somehow that can offend or irritate people. Use your whole hand open to them. Wide and Open – Your natural hand and arm gestures are fine for a presentation, but you have to extend and exaggerate them or they will not come across to the audience. How does an orchestra director conduct an orchestra? In many ways, that is how you conduct your presentation. Be careful of a “monotone” gesture – the same gesture over and over again– it will lose its effect and soon put the audience into a trance. You must vary your gestures like the conductor varies strokes for the orchestra. Become Italian! – When you are on the stage you are not at a British tea party. You are in Naples! And you must be as demonstrative as two Naples taxi drivers arguing in a traffic jam! Then you will easily get your point across to the audience. Have fun! Gestures can be the most creative and delightful part of giving a presentation.
Use Gestures to Create: - “Rapport”- Charisma - Energy Presence – StyleUse Gestures to Create:“Rapport:” Don’t stand there with crossed or closed arms – the audience will soon dismiss you. Open your arms and embrace the audience. These are your friends. Reach out to them. Bring them to you! Charisma – Energy: Forceful, clear, open gestures convey energy. They attract and keep attention. They are the visual elements of your energy and charisma! Presence – Style: Certain gestures convey self-assurance. Most of the time you want to use clear slow strokes, not rapid erratic nervous movement. Slow horizontal arm moments convey calm and peace, like the smoothing of water. Slow rising movements convey higher lifting emotion. Slow downward moment at the end of a phrase serve end it with grace and poise. Thus you show that you are confident and in control. Gestures can also give you the opportunity it develop your own personal style. Choose some movements unique to you. Use then at the right moment to make you stand out from the crowd.
Exercise 3 – Demonstrate a Manual Process or Sport Now we are going to do a Gesture exercise. Each person will now prepare a short 2 to 3 minute presentation, where they demonstrate how to do an active sport --- like tennis, or golf, or ice hockey! Or demonstrate how to do a manual process, like remodeling your kitchen, or changing a car tire! The demonstration must employ wide and demonstrative gestures. And be lots of fun. WARMUP: First, to increase your scope of your movement on the stage, before your entrance you must prepare yourself. Stand and extend your arms out fully from your body, and move them slow around, as if you are doing warm-ups for a physical workout. Reach out as far as you can. Reach up. Reach Down. Reach sideways.Finally shake your arms rapidly and get all the blood moving. Jump up and down a few times. Now you are ready for your demonstration. Each person will now enter, stand before the group, and present their Demonstration. Everyone should enjoy the experience. After each performance, the audience should comment on the presenter’s use of Gestures, as well as Eye Contact and Voice.
Position – Do’s and Don’tsDo:- Home Base- Islands- Entrance/Exit: Formal or Informal Don’t- Statue- Lion in Cage- Nervous HabitsPosition – Position – How do you stand, where do you stand, how do you move around the stage during your presentation? Yes, for any audience over 5 people, you must stand to keep attention. For small groups, stand in the most appropriate place for people to see you and your presentation. For larger groups, you may need a stage. Do’s and Don’tsDo Home Base: Begin by standing strong and upright in one place for about a minute, to establish your authority and begin your introduction. This is “Home Base.” And for smaller groups you will stand there most of the time. But for larger groups, you should move slowly from one place to another in front of the whole group. Islands: Like islands in the sea, move to one island and talk; then move to another island, and talk. Each island gives you a different position. Talk as you move. Finally, to make your most important points and to end your presentation, return to “Home Base.” Entrance/Exit: Formal Entrance and Exit – Walk straight to your “Home Base” without looking at the audience until the moment you turn to address them. Start straight and strong. When you finish, turn and walk briskly off the stage looking directly ahead, not at the audience. Informal/Friendly – When your name is announce, enter with high energy, looking at the audience with a big smile, waving and recognizing specific people, working your way to your Home Base. Have fun! Take time to build applause to a crescendo before you begin. When you finish, again wave as our work your way off stage. Don’t be in a hurry, acknowledge specific people before finally exiting. Don’tStatue: Standing only in one place, keeping hands in one place at back, front, sides or in pockets, not moving or changing position,Lion in Cage: Pacing back and forth in a pattern, or moving up and down the stage in a small area.Nervous Habits: Movements with body, arms or hands that telegraph how nervous you are. Just take a long breathe, relax. Don’t try to look at the whole audience, but only at one person at a time, and talk to each of them like friends over your kitchen table. You nervousness will disappear.
Use Position to Create:“Rapport”: At appropriate moments, get off the stage or the front, and walk into the audience. Joke and laugh with them. Charisma – Energy: How vigorously you enter makes a big difference. Presence – Style: Posture creates Presence. At the beginning, stand erect. Back straight. Head high. Then, later if you want to ad more style, change your position to match the subject. When you quote someone, assume his/her position -- an old man slouching with hands in the pockets, a little child jumping and joyful, an elegant lady with an alluring pose. Thus you position ads theatrical technique to your presentation.
Exercise 4 – Blocking your Position: “What I did this morning?”Now we are going to do a Position exercise. Directors of theatre troops go through a process of “Blocking” each scene of a play - specifically positioning each actor on the stage for each moment of their performance. You do the same when you plan your presentation.Each of you will prepare a short 2 minute presentation, just talking about “What I did this morning.” Think through a location for each part and “Block your positions.” For example, enter formally (or informally.”) Start at “Home Base” talking about getting up. Then move to “Islands as you explain how you” washed, dressed, ate breakfast, then what you did until you traveled to reached this location. Finally return to “Home Base,” say “Thank you very much!” and exit. Focus on your position, your posture, as well as all the other Delivery Skills – Eye Contact, Voice and Gestures. After each presentation, the audience should comment on the full effect.
Visual Aids Visual Aids – as we noted, is how you employ a flip chart, slides, a powerpoint, videos, and other demonstration materials. Visual Aids Rule: Always use visual aids! You must use visual aids of some kind during your presentation, or you will miss a powerful communication tool. Yes, a picture is worth 1000 words. This includes:DrawingsGraphs / ChartsPictures/ Illustrations Ask: What drawing, graphs, charts, illustrations, and pictures should you use? This is a critical decision. The right visual aids can quickly convey your message and convince your audience. But the wrong visual aids can confuse or frustrate them. How to use:- Flip Cart- Powerpoint - Videos- Demonstrations Flip Chart: This is an important tool. Write your most important points on the chart. Make simple creative illustrations. This gives a feeling of immediacy and creative force to your presentation. Plus, what you write on the chart, your audience will probably write in their notes. Use BLACK and DARK BLUE as your primary marker colors. Use wide lines and large letters. Be careful with green and red, because they are hard to see at a distance. Do not to break eye contact for any length of time while you write. If you are right handed, stand with the flip chart to your left cross your right arm over your body and keep looking periodically over your right shoulder at the audience while you write on the chart (opposite if your are left handed). Power Point – Videos: Be very careful with such media. They can turn a good presentation into just ineffective entertainment. You can easily lose the motivational force of talking directly to the audience and getting their immediate commitment to act! Demonstrations: Good products and good technology deserve good demonstrations. Show the product, show how it works. You can demonstrate it alone, or with assistance. Structure the demonstration in logical parts, step by step. Make sure your movements are wide and visible by everyone in the audience. And at the end do a short resume of what you just demonstrated, emphasizing the important parts.
Visual Aids in SARPIO Oriflame has a presentation folder. Use it for 1-to-1 presentations. Use it for L2 small group presentations. But don’t use it for L3 big meetings – it’s too small for people to see the text and most of the pictures. Instead, in L3 use Team role-plays and demonstrations and larger visual aids – make it a “Team Show”Large Events: Use PPT/LCD and Team Presentations
REMEMBER: REMEMBER – YOU are the presenter. YOU carry the force of your message. The words, music, and images on the screen are only there to support you. If they take too much attention away from you, get rid of them. So, as you use this media, do not stand off in the darkness. Be the center of attention. Stand beside the screen, looking directly at the audience. Convey your presentation straight to the audience, as if there were no powerpoint or video. Deliver a powerful opening and a motivational close directly to the audience, forget the screen!
Team Presentations: TEAM PRESENTATIONS: During team presentations, the same skills are employed – eye contact, voice, gestures, positioning, and visual aids. Each person who speaks should use use the microphone with good eye contact with the audience (unless the group is doing a role play talking to each other). Remember, voices must be strong. Gestures must be large. Be sure you position the group well on the stage. Have group members hold visual aids – signs, graphs, pictures. Don’t:Speak without MicrophoneTurn back on AudienceSit down Make sure no one puts their back to the audience. Aways use the microphone and don’t talk while others are making a presentation. Make a strong summary close with all the team participating.
Larger/Longer Presentations:In larger and longer presentations, consider using Power Point and an LCD projection screen. Use music, videos, movie clips and photos. But be careful. Don’t use these for L3 meetings your younger leaders will not be able to afford the LCD and screen – it’s not duplicable. And remember, visual aids do not take the place of YOU. You are the presenter. You must carry the main message. You must keep in direct contact with the audience. And you must drive home the summary and close!
Use Visual Aids to Create:“Rapport:” Visual aids can add a lot of fun and personal connection with the audience. Pick enjoyable photos. Add humor. Put your family, friends or pictures of the audience on the screen. Charisma – Energy: Again – be careful. Use your visual aids to increase your effectiveness, not take away from it. When the room is dark and the screen is big and bright, you have to talk louder, with more energy and authority than usual.Presence – Style: If you use your imagination, you can include a lot of style and fun using visual aids. You can add your own flair to the subject matter and win special points for our presentation. Take the time to create the visuals that make the difference.
Exercise 5 – Five important points on the Flip ChartNow we are going to do a Visual Aid exercise. Each of you will prepare a short 2 minute presentation, outline 5 Important Points on the subject of your choice – any subject you are excited about.When your name is called, walk to the flip chart as if in the middle of your presentation, make your 5 points, writing them each on the chart at the appropriate moment, with any other drawings or illustrations you wish. Also move to other parts of the stage at appropriate moments to utilize various Positions. End with a quick summary/close – then “Thank you very much” and exit. Also remember Eye Contact, Voice and Gestures. After each presentation, the audience comments on the effect of your visual aids, as well as your other Delivery Skills. This Concludes the Delivery Skills Training.You are now ready to put everything together and create a full 10 minute presentation
Summary/CloseCongratulations!Now you have mastered this Second Unit: You know the Elements of Effective Presentation DeliveryYou are prepared for delivery of Motivational Presentations!
Summary/CloseREMEMBER:Five Delivery SkillsEye ContactVoiceGesturesPositionVisual AidsThe First Impression:Dress for SuccessGood GroomingStart Strong – but friendly!Further Impressions:RapportCharisma - Energy Presence – Style