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TECHNO MARKETING E-Marketing Strategies  That Every Entrepreneur  Can & Should Utilize the outbound segment of marketing
Sales & Marketing  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales & Marketing  ,[object Object],[object Object],[object Object],[object Object]
Marketing Plans ,[object Object],[object Object],[object Object],[object Object]
Effective Marketing ,[object Object]
Drip Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dripping Effectively Friends Customers Prospects Fans Referrals ,[object Object]
Drip Marketing ,[object Object],[object Object],[object Object],[object Object]
START HERE ,[object Object],[object Object],[object Object],[object Object],[object Object]
CRM:  Customer Relationship Management ,[object Object],[object Object],[object Object],[object Object]
CRM ,[object Object]
Marketing Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Segmentation ,[object Object],[object Object],[object Object]
FIX’ER UP’ERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEASURE FOR OPPORTUNITY ,[object Object],[object Object],[object Object]
Campaign Tracks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CAMPAIGN FLOW Emails Brochures, Cards, etc. Thank You CRM
Drip Rules ,[object Object],[object Object],[object Object]
ANTICIPATED, RELEVANT & PERSONAL ,[object Object],[object Object],[object Object],[object Object]
Attention! The most valuable asset any of us have today is time.   Don’t waste it! If your message is not  anticipated, relevant and personal  then you have wasted yours and might risk losing permission to ‘talk’ to that person again. RECOMMENDED READING:  Permission Marketing , Seth Godin
Stop The Narcissism ,[object Object],[object Object],[object Object],[object Object]
Marketing Faux Pas ,[object Object],[object Object],[object Object],[object Object]
What Is A Good Email? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To: John Doe  Date: October 22, 2008 From: Mardy Sitzer Subject: Demonstration of an email signature file Dear John, I wanted you to see what a signature file looks like, of course  you can customize  it anyway you like. In fact, we recommend changing it out from time to time by adding either a favorite quote or maybe making an announcement. Respectfully, Mardy Sitzer Bumblebee Design & Marketing 388 2 nd  Avenue #217  New York, NY  10010 T: 212-677-4950 x 1029  F: 212-677-4051  www.bumblebeellc.com Follow our blog at www.bumblebeellc.com/serendipity Creating the Buzz You Can Bank On!
Survey Survey Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YOU MAY THINK YOU KNOW – YOU MIGHT EVEN KNOW….  BUT DO THEY KNOW YOU KNOW?
Did You Know ,[object Object],[object Object],[object Object]
SURVEYS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TALENT RESOURCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Abbreviated Example ,[object Object],[object Object],[object Object]
Sweet Express ,[object Object],Log In Order/Track In The News Contact Us Cookies Milk Ice Cream Custom Cakes
Freshly Baked ,[object Object]
Not Just Cookies ,[object Object],You  can maintain your weight and feel calmer as  Sweet Express uses only  organic low glycemic sweeteners !  And just think how your image will improve when friends and neighbors see a Sweet Express truck pull up to your house! Find out how  YOU  can improve your life in so many ways with  Cookies ,  Milk , and  Ice Cream  from Sweet Express. And for those special occasions, we can really help  you  stand out with amazing creations  just for you  and your event with our specialty cakes from our  Custom Cake Division .
Sweet Express With Milk sample email ,[object Object]
Cookies With Milk Deal sample landing page/email ,[object Object],[object Object]
Landing WEB PAGE WELCOME TO SWEET EXPRESS YOU  JUST MADE A REALLY SMART CHOICE TAKING US UP ON OUR OFFER OF A FREE DOZEN COOKIES WHEN  YOU  ORDER MILK. Order  your  milk by the glass or in convenient reusable safe bottles that are also  recycled  and  eco friendly .  You’ll  find cold bottled milk tastes better and  you  will be making a positive impact by recycling! Fresh from the cow, cold and delicious,  you  now can enjoy your cookies even more with Sweet Express’ special milk. To order call 1-800-555-5555 or email us at milkdeal@sweetexpress.org We Private Label Milk Bottles For Your Company.  Click here to learn more!
Landing WEB PAGE or sample email/postcard Save Money and Save the Earth Sweet Express Recycles Milk Bottles. You  can make a difference in this world by recycling milk bottles. Sweet Express will pick up  your  empty bottles with each new delivery. You  will always feel safe as we sanitize and sterilize bottles after each use, rinse thoroughly before refilling so there is never an aftertaste.  You  save money each time you place an order as Sweet Express deducts the bottle charge! That’s a 5% savings on each and every one of  your  bottled milk orders.  Start Saving Money and the Earth - call 1-800-555-5555 or email us at milkdeal@sweetexpress.org
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beyond Milk & Cookies Sample email/postcard
Landing: WEB PAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Custom Cakes sample email/postcard/ancmnt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing: WEB PAGE WELCOME TO SWEET EXPRESS Custom Cakes make the greatest impact. You’ve   spent so much time and money planning and preparing for that special occasion –   you   deserve to have a custom cake to be the memorable center piece that will not only please the palate of   your  guests, but will set the tone for a truly memorable event. Speak to one of our highly qualified pastry chefs and learn how we can work with   you   to make   your   dream cake come true.  Call 1-800-555-5555 or email us at  [email_address]
Your Opinion Matters email for survey invite A Free Bowl of Ice Cream Just for letting us know how we are doing. Your   opinion matters and we want to be sure  you   are getting the service you deserve.  We know  your  time is valuable so this survey will only take a few minutes. When you are finished answering the questions, you will be asked for your name, company, address and best of all… the flavor of your bowl of ice cream as our way of saying thanks for taking the time to let us know how we are doing! Take the Survey
You’ve Made A Great Choice sample email/postcard/anncmnt – existing customer Sweet Express Makes Headlines You  know you have made the right choice when  your  Cookies and Milk vendor makes the New York Time’s Best Sellers list! Now there is even more reason to brag about  your  Cookies and Milk vendor – send this email to your friends and let them know that you have Sweet Express in your kitchen! We’ll even give  you  a free scoop of your favorite ice cream for every person you forward this email to! Time to get the word out and Stock Up! To read what the Times had to say   To forward to a friend
Make The Right Choice sample email/postcard/anncmnt – prospect Sweet Express Makes Headlines Ever considered where  you  buy your cookies and milk? Now you don’t have to worry about what  you  are getting –  Sweet Express  has been heralded in the New York Times by making their Best Sellers list! If  you  were waiting for the next sale at your local grocery store, save  your  time! Sweet Express is so proud to have made the New York Times Best Sellers list, we want to celebrate by offering  you  a 10% discount off  your  first order! To read what the Times had to say To find out more about Sweet Express, please  visit our website  or  To place an order
HAPPY MARKETING ,[object Object],[object Object],Words of wisdom: You can only change someone’s mind  from THEIR point of view!
DISCLAIMER ,[object Object],[object Object]

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Outbound Marketing

  • 1. TECHNO MARKETING E-Marketing Strategies That Every Entrepreneur Can & Should Utilize the outbound segment of marketing
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  • 18. CAMPAIGN FLOW Emails Brochures, Cards, etc. Thank You CRM
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  • 21. Attention! The most valuable asset any of us have today is time. Don’t waste it! If your message is not anticipated, relevant and personal then you have wasted yours and might risk losing permission to ‘talk’ to that person again. RECOMMENDED READING: Permission Marketing , Seth Godin
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  • 25. To: John Doe Date: October 22, 2008 From: Mardy Sitzer Subject: Demonstration of an email signature file Dear John, I wanted you to see what a signature file looks like, of course you can customize it anyway you like. In fact, we recommend changing it out from time to time by adding either a favorite quote or maybe making an announcement. Respectfully, Mardy Sitzer Bumblebee Design & Marketing 388 2 nd Avenue #217 New York, NY 10010 T: 212-677-4950 x 1029 F: 212-677-4051 www.bumblebeellc.com Follow our blog at www.bumblebeellc.com/serendipity Creating the Buzz You Can Bank On!
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  • 36. Landing WEB PAGE WELCOME TO SWEET EXPRESS YOU JUST MADE A REALLY SMART CHOICE TAKING US UP ON OUR OFFER OF A FREE DOZEN COOKIES WHEN YOU ORDER MILK. Order your milk by the glass or in convenient reusable safe bottles that are also recycled and eco friendly . You’ll find cold bottled milk tastes better and you will be making a positive impact by recycling! Fresh from the cow, cold and delicious, you now can enjoy your cookies even more with Sweet Express’ special milk. To order call 1-800-555-5555 or email us at milkdeal@sweetexpress.org We Private Label Milk Bottles For Your Company. Click here to learn more!
  • 37. Landing WEB PAGE or sample email/postcard Save Money and Save the Earth Sweet Express Recycles Milk Bottles. You can make a difference in this world by recycling milk bottles. Sweet Express will pick up your empty bottles with each new delivery. You will always feel safe as we sanitize and sterilize bottles after each use, rinse thoroughly before refilling so there is never an aftertaste. You save money each time you place an order as Sweet Express deducts the bottle charge! That’s a 5% savings on each and every one of your bottled milk orders. Start Saving Money and the Earth - call 1-800-555-5555 or email us at milkdeal@sweetexpress.org
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  • 41. Landing: WEB PAGE WELCOME TO SWEET EXPRESS Custom Cakes make the greatest impact. You’ve spent so much time and money planning and preparing for that special occasion – you deserve to have a custom cake to be the memorable center piece that will not only please the palate of your guests, but will set the tone for a truly memorable event. Speak to one of our highly qualified pastry chefs and learn how we can work with you to make your dream cake come true. Call 1-800-555-5555 or email us at [email_address]
  • 42. Your Opinion Matters email for survey invite A Free Bowl of Ice Cream Just for letting us know how we are doing. Your opinion matters and we want to be sure you are getting the service you deserve. We know your time is valuable so this survey will only take a few minutes. When you are finished answering the questions, you will be asked for your name, company, address and best of all… the flavor of your bowl of ice cream as our way of saying thanks for taking the time to let us know how we are doing! Take the Survey
  • 43. You’ve Made A Great Choice sample email/postcard/anncmnt – existing customer Sweet Express Makes Headlines You know you have made the right choice when your Cookies and Milk vendor makes the New York Time’s Best Sellers list! Now there is even more reason to brag about your Cookies and Milk vendor – send this email to your friends and let them know that you have Sweet Express in your kitchen! We’ll even give you a free scoop of your favorite ice cream for every person you forward this email to! Time to get the word out and Stock Up! To read what the Times had to say To forward to a friend
  • 44. Make The Right Choice sample email/postcard/anncmnt – prospect Sweet Express Makes Headlines Ever considered where you buy your cookies and milk? Now you don’t have to worry about what you are getting – Sweet Express has been heralded in the New York Times by making their Best Sellers list! If you were waiting for the next sale at your local grocery store, save your time! Sweet Express is so proud to have made the New York Times Best Sellers list, we want to celebrate by offering you a 10% discount off your first order! To read what the Times had to say To find out more about Sweet Express, please visit our website or To place an order
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