1.
hello.
insightful
digital
advertising

2.
about
Adtegrity delivers cross-screen
advertising solutions through
the use of display, mobile, and
video ads. Our strategic rela-
tionships with top-tier prop-
erties and all major inventory
sources provide us with an
extensive global reach.
Since 1999, we have been
developing customized solu-
tions for brands, agencies, and
performance marketers. Lever-
aging data from our propri-
etary suite of targeting and
optimization tools allows us to
increase levels of engagement
and performance for our
clients. Clients collaborating
with Adtegrity benefit from
the expertise and insight of
our seasoned staff, powerful
optimization technology, and
passion for the industry.
Adtegrity is proud to maintain
compliance with the IAB
Network and Exchanges as well
as an A+ rating with the Better
Business Bureau.

3.
reachIn order to target an audience, you’ve first got to find them.
That’s done with reach, and Adtegrity delivers.
monthly
impressions 200,000,000u n i q u e u s e r s monthly +
97%
delivery
to
of the world’s
countries
1500
hand-selected
strategic
partners
top10countries
france
italy
netherlands
philippines
saudi arabia
united arab emirates
united states
canada
united kingdom
australia
all-accesspass
industry exchanges • all major inven-
tory sources • top-tier web properties
in-app inventory • international
Video mobile display
300
million
750
16.5
million
billion

4.
brandtegrity
®
Building a brand isn’t easy. We
know – we’ve been providing
brand protection since 2007.
The last thing you need is
your carefully cultivated brand
showing up on or next to
questionable, adult, or illegal
content. That’s where Brand-
tegrity® comes in.
Built from the ground up with
input from high-end brand
advertisers, Brandtegrity®
offers several layers of
protection for your brand when
you advertise with Adtegrity.
The Brandtegrity® philosophy
is simple: we’re as flexible as
you need us to be and as tough
as you demand. We concen-
trate our efforts on the URLs
where your campaign runs and
monitor performance as an
element of quality and safety.
Real-time monitoring of where
your campaign delivers is easy
with Adtegrity. See URL’s,
unique visitors, run whitelists,
blacklists, work within channels
or run of network with filtering.
Brandtegrity has you covered
with complete reporting, moni-
toring,andissueresolution. Ask
your representative for details
about how to add affordable
real-time monitoring to your
next campaign.
Front-to-back brand protection.

5.
campaign
Campaign management at
Adtegrity comes in four distinct
phases: Strategy, Targeting,
Optimization, and Analysis.
Each phase plays an important
role in the success of your cam-
paign and is tailored to individ-
ual clients based on historical
record, real time data, and
complete post-flight analysis.
management
strategize
TARGET
optimize
analyze

6.
x x
strategizeBuilding your audience with targeting and planning.
By analyzing visited URLs and
other user habits, we build
audiences that are more like-
ly to engage with your cam-
paign.
behavior
Reach previous site visitors
again, with a different mes-
sage. Retargeting is char-
acterized by lower spend
and higher engagement
rates.
retargeting
Adtegrity creates a custom-
ized media plan that uses spe-
cific domain targeting and
a selection of over 1500
channels and sub-chan-
nels.
custom profiles
Using non-identifiable cam-
paign history and URL scoring,
Adtegrity customizes a prov-
en strategy and puts it to
work for you.
=
look-alike
BidBright is ideal for cost-conscious
clientshighlyfocusedonperformance.
Utilizing a Dynamic CPM pricing model,
Adtegrity can maximize exposure,
reduce cost, and increase overall
performance.
bidbright

7.
target
day-
parting
demographic
device/
operating
system
location
region
DMA
city
zip
code
radius
language
gender
computer
tablet
phone
choose
specific
device type
(e.g. iPhone 5
only)
browsers
audience
user
country
age
operating
systems
(e.g. IOS,
Windows 8,
Android)
time of
day
day of
week
channel
frequency
3rd-party
data
site

8.
optimizeAdtegrity approaches optimi-
zation very aggressively. Trends
fluctuate quickly, and Adtegrity
has both the people and
processes in place to constantly
monitor these trends for optimal
performance. We monitor every
change with SmartSuite and
our Account Management team
makes hand tuned adjustments.
Our staff of data analysts pore
over data from every campaign,
looking for indicators of trends,
both up and down. Based on
that analysis, Adtegrity makes
adjustments to your campaigns,
fine-tuning them to perfection.
After pinpointing the areas and
methods used to optimize effec-
tively,wetookthatknowledgeand
built SmartSuite. Our SmartSuite
technology is a set of optimization
tools consisting of powerful algo-
rithms and customizable inputs
that allow us to analyze millions of
channel, publisher, and website
data points to make targeting
and bidding changes appropri-
ately per each individual adver-
tiser’s goals. Our system allows
for full flexibility and manual
adjustments by our skilled team
of account managers and data
analysts.
SmartSuite is a proprietary set of optimi-
zation tools and tactics, customized for each
advertiser. SmartSuite allows us to optimize
towards many different types of goals (CPA,
CPO,CTR,andCPC)andconversionattribution
models. Because trends change constantly,
new optimization methods and strategies are
formulated and built into SmartSuite.

9.
analyze
When your campaign ends, the
work isn’t over. Adtegrity per-
forms a thorough analysis of
campaign results and delivers
it to you, along with our rec-
ommendations and strategies
for the next flight. We call it a
D-Brief®
, and it’s available with
every campaign.
You can help guide this analy-
sis with specific questions you
may have, or just let the Adteg-
rity team compile the primary
data points of interest. Our
D-Brief®
process helps to make
each campaign with Adtegrity
better than the last, and allows
you to take valuable insights
and apply them to other mar-
keting channels.
d-brief®

10.
why choose
adtegrity?
We think it’s time you experi-
enced something different in
online advertising. Start with
Adtegrity’s comprehensive
campaign planning, backed
up by historical data, intimate
knowledge of current trends,
and years of experience.
Succeed with powerful perfor-
mance-driven campaign opti-
mization that is highly nimble,
thanks to our extensive reach,
proprietary tools, and data
experts. Resteasywithpersonal
service from your Account
Manager and the brand safety
providedbyourfull-timeQuality
Assurance team. Finish strong
with real results and strategies
for your next campaign.
thank
you.
Adtegrity
38 Commerce Ave SW
Suite 200
Grand Rapids, MI 49503
USA
Marcus Ritsema
Account Executive
marcus.ritsema@adtegrity.com
P: 616.285.6823 M: 616.915.5159
http://www.linkedin.com/in/marcusritsema
www.adtegrity.com
insightful advertisingdigital