marcus evans Industrial Design & Innovation Summit 2012: Interview with: Valerio Cometti Product Design that Stands the Test of Time: Interview with: Valerio Cometti, Founder, Valerio Cometti+V12 Design, a sponsor company at the marcus evans Industrial Design & Innovation Summit 2012, on successful product design

1. Product Design that
Stands the Test of Time
to make the best investment when great-volumes of cheap products (that
buying our design; they will turn our often are under-designed because of a
drawings into expensive moulds, false idea that cheap can be ugly).
marketing campaigns and so on,
therefore, I feel the need of making What business opportunities would
sure our design is wrapped around you highlight?
simple, clear and good ideas. It is
surprising how much excitement a good Business opportunities will always be
idea can deliver. For a long time. out there as long as we can think of new
ways of stimulating our clients, both
In my opinion, beauty is a powerful but companies and final users.
silent value that crawls into the viewer’s
mind and expresses itself with greater I think there should be a generalised
Interview with: Valerio Cometti, intensity than any word. effort to produce fewer products, but
Founder, Valerio Cometti+V12 more finely focused on the market’s
Design Why do some products succeed and needs (both present and future). The
others fail? market is literally flooded with similar
products.
“Product design is a mix between art As a product designer, I must admit
and business,” says Valerio Cometti, with a heavy heart that nowadays Furthermore, there are many companies
Founder, Valerio Cometti+V12 marketing and communications tools who have never invested in “design”
Design. Marketing is playing a big role seem to rule the chance of success. because they think it is related to pretty
in a product’s success today, but at the That is why designers must make an coffee tables and fancy chairs, but there
end of the day, it is the product and not extra effort. A truly great project brings is so much to be done with these
the advertising campaign that will value into every aspect of the product: companies that might have amazing
benefit the end user, so designers must better performances, faster assembling, manufacturing know-how, but are not
design accordingly, he adds. lighter packaging, more rewarding using it to its fullest.
aesthetic, and so on. The benefit to the
From a sponsor company at the end user comes from the product itself
upcoming marcus evans Industrial and not its advertising campaign.
Design & Innovation Summit
2013, in The Netherlands, There is intense competition and Business
4 - 5 February, Cometti talks about consumerism in the West today,
product development, what makes with the emerging markets opportunities
some products successful and the supplying price-conscious
business opportunities in the industry consumers with cheap products. will always be
today. How can designers in Europe be one
step ahead of the game and even out there
What design considerations are take advantage of what those
necessary to make products that markets are offering? as long as we
will stand the test of time?
Th e W e st e r n m ark e t s are now can think of
Product design is a mix between art and polarised: top quality and discount
business. As an “artist” I aim to develop products are flying off the shelves, while new ways of
products that give a lasting positive mid-range products are struggling.
emotion in those who see or purchase Product designers should help their stimulating
them. It is a honest and meaningful way clients acknowledge that and support
of injecting true value in our products. them with the necessary skills for our clients
developing high-end products (very
As a “business man” I want my clients image-conscious end of the market) or

2. About the Industrial Design & Innovation Summit 2013
marcus evans Summits deliver
peer-to-peer information on
This unique forum will take place at the Grand Hotel Huis ter Duin, Noordwijk aan
strategic matters, professional
Zee, The Netherlands, 4 - 5 February 2013. Offering much more than any
trends and breakthrough
conference, seminar or trade show, this exclusive meeting will bring together
innovations.
esteemed industry thought leaders and solution providers to a highly focused and
interactive networking event.
www.industrialdesignsummit.com
Contact
Please note that the Summit is a
Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits
closed business event and the
Division
number of participants strictly
limited.
Tel: + 357 22 849 313
Email: press@marcusevanscy.com
For more information please send an email to info@marcusevanscy.com
All rights reserved. The above content may be republished or reproduced. Kindly
inform us by sending an email to press@marcusevanscy.com
About Valerio Cometti+V12 Design
At Valerio Cometti+V12 Design, we develop stylish and innovative products. What we pride ourselves of is a great deal of precision,
reliability, punctuality and trustworthiness, all characteristics often not associated with creative minds, but it’s a highly appreciated
attitude within successful Companies such as our Clients.
www.v12design.com
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss
strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to
individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings.
For more information, please visit: www.marcusevans.com
To view the web version of this interview, please click here: www.industrialdesignsummit.com/ValerioCometti