Tribe to join the CMO Summit 2013 taking place at the RACV Royal Pines Resort, Gold Coast, Queensland, Australia, 12-14 August 2013. marcus evans is pleased to announce the participation of Tribe as a Sponsor at the CMO Summit 2013 taking place at the RACV Royal Pines Resort, Gold Coast, Queensland, Australia 12-14 August 2013.

1. press release
Tribe to join the CMO Summit 2013 taking place at the RACV Royal Pines Resort, Gold
Coast, Queensland, Australia, 12-14 August 2013.
marcus evans is pleased to announce the participation of Tribe as a Sponsor at the CMO Summit 2013
taking place at the RACV Royal Pines Resort, Gold Coast, Queensland, Australia 12-14 August 2013.
About the Summit
The CMO Summit provides a unique and exclusive forum for chief marketing executives and agencies and
consultants to focus in an intimate environment on discussions around the key new drivers shaping the
marketing agenda today. More details about the CMO Summit 2013 can be found here.
About the Company
Tribe is a full service through the line retail agency located in The Rocks Sydney that has been providing
retail solutions for major brands for over 20 years. Where other retail agencies stop, we continue,
offering a true through the line service that covers every touchpoint on the path to purchase.
Our DNA is centred on 'Ideas that make people take action' and we focus these ideas into something
we've termed Retail Optimisation. To optimise retail, is to apply strategic shopper insight across a range
of TTL services including:
Shopper insight and strategy - Insight lead retail strategy using our proprietary shopper planning tools.
Creative communications - Creative retail communications using our retail lens to deliver the right
message at retail for maximum impact.
Shopper conversion - Uses path to purchase mapping to design and deliver right message, right place,
right time in the retail environment.
Retail activation - Bespoke retail solutions from onpack and instore promotions to experiential.
Retail performance Programmes - Strategic reward and recognition programmes that reward
performance at retail.
At Tribe, we look at maximising impact at every point of the shopper mission and develop TTL retail
solutions for retailers and brands to achieve their commercial goals.
www.tribemarketing.com.au
More Info
For further information on the CMO 2013 programme please contact
Raya Ivanova
Marketing PR & Communications Manager
raya.PRsummits@marcusevanskl.com / http://www.cmoanzsummit.com/pr
http://www.linkedin.com/groups?gid=3379860&trk=hb_side_g www.slideshare.net/MarcusEvansMarketing
http://twitter.com/meSummitsMkt www.youtube.com/user/MarcusEvansMarketing