Steven Peltzman, a speaker at the marcus evans CIO Summit 2012, talks about moving from an Information Technology thought process to a Business Technology mindset. Interview with: Steven Peltzman, Chief Business Technology Officer, Forrester Research

1. Switching from an Information to a
Business Technology Mindset
influence the business to form new What should CIOs keep in mind for
ideas rather than just wait for the future?
requirements. It may sound like an
empty gesture, but changing the name They need to recognize that their value
from IT to BT sends a signal to the team proposition is changing from individuals
and to the company that they are a part who can merely make technology run
of the business, so everyone begins to reliably towards leaders who can
think differently. drive business in their companies.
The change comes about by infusing CIOs will help form the business
business knowledge and therefore strategies as they will become one with
credibility within the BT department. technology strategies, so they should be
Key business people who understand prepared to lead.
Interview with: Steven Peltzman, technology should be put in place and if
Chief Business Technology Officer, possible, a BT strategy group to be
Forrester Research formed to help determine what to do, to
complement the usual “how to do it”
technology teams.
Chief Information Officers (CIOs)
should instill business knowledge and
credibility within their departments for a
What should they consider to create
a strategic advantage?
Companies
Business Technology (BT) approach to
be successful, according to Steven
Peltzman, Chief Business Technology
Focus is the way of differentiating the
company and creating a strategic
need to
differentiate
Officer, Forrester Research. In this way, advantage. CIOs need to identify the
business solutions can be led by technologies that are not core to what
Information Technology (IT) rather than the company does and let someone else
themselves
simply supplied. Companies must think do them. For example, running emails
“digital first” to succeed, and only internally on a day-to-day basis takes
companies with the right technology up time and effort, whereas putting
strategy and leadership can succeed in them in the cloud saves valuable focus
a digital first world.
A speaker at the upcoming marcus
and resources which can then be
targeted on innovation of real products. to achieve
evans marcus evans CIO Summit
2012, in Atlanta, Georgia, December
3-4, Peltzman talks about how having
A risk accepting culture can be created
so that innovation can have the
environment it needs to be stimulated.
a strategic
advantage
the right focus can bring about a People who can imagine the future and
strategic difference and result in an take bold steps will bring about an
innovative environment. innovative advantage.
How can CIOs successfully move Partnering with the business makes the
from an IT to a BT thought process? department a part of it and re-invents
the division by making it the place to
IT departments need to change their seek advice, rather than to just give
culture to become more proactive and requirements.

2. About the CIO Summit 2012
The Information Technology
This unique forum will take place at the Ritz-Carlton, Buckhead, Atlanta, Georgia,
Network – marcus evans
December 3-4, 2012. Offering much more than any conference, exhibition or trade
Summits group delivers peer-to-
show, this exclusive meeting will bring together esteemed industry thought leaders
peer information on strategic
and solution providers to a highly focused and interactive networking event. The
matters, professional trends and
Summit includes presentations on the culture of innovation, information technology
breakthrough innovations.
to business technology and a practical guide to cloud adoption.
www.cio-summit.com
Please note that the Summit is a Contact
closed business event and the
Maria Gregoriou, Journalist, marcus evans, Summits Division
number of participants strictly
limited. Tel: + 357 22 849 400
Email: press@marcusevanscy.com
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About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss
strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to
individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.
For more information, please visit: www.marcusevans.com
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To view the web version of this interview, please click here: www.cio-summit.com/StevenPeltzman