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Cryptocurrencies and Blockchain - An opportunity for Startups and Companies

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Cryptocurrencies and Blockchain - An opportunity for Startups and Companies

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Starting from the classic example of Bitcoin, we will find that there is much more to learn for those who want to enter the world of digital coins. In fact, Cryptovalues are just one way to exploit Blockchain, and its uses are almost infinite. For example, using Smart Contracts, we will find out how to launch an ICO for Fundraising.

Starting from the classic example of Bitcoin, we will find that there is much more to learn for those who want to enter the world of digital coins. In fact, Cryptovalues are just one way to exploit Blockchain, and its uses are almost infinite. For example, using Smart Contracts, we will find out how to launch an ICO for Fundraising.

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Cryptocurrencies and Blockchain - An opportunity for Startups and Companies

  1. 1. Welcome! Thanks to
  2. 2. Keywords •CryptoCurrency •CryptoMoney •CriptoValue
  3. 3. Keywords CryptoMoney Blockchain SmartContract = + I. C. O.
  4. 4. About Me Ing. Marco Vasapollo C. E. O. & Founder @ MetaRing C. E. O. & Founder @ Aequalitam Foundation Mail: ceo@metaring.com Skype: marco.vasapollo https://www.metaring.com https://www.aequalitam.org
  5. 5. Agenda •Genesis of Bitcoin •How Bitcoin works •Bitcoin Bologna (w. Daniele Pregnolato) •Blockchain •I. C. O.s
  6. 6. Agenda • SmartContracts • I.C.O.s bureaucratic and legal aspects (w. Riccardo Bersani) • Past ICOs (business cases) • MetaRing + Aequalitam • Nu-Ex (w. Riccardo Bersani) • Q & A
  7. 7. Warning! Blockchain =/= CriptoMoney
  8. 8. 2003 14,5 B€ hole masked  100.000 truffed investors
  9. 9. 2006 Debit economy  Real Estate bubble  Recession
  10. 10. 2017 Your privacy for On-line services
  11. 11. 2008 https://bitcoin.org/bitcoin.pdf
  12. 12. Bitcoin • DECENTRALIZED digital tecnology-> Accessible 24/7 globally • LIMITED quantity, like gold (21 Million Bitcoins) • Secure monetary transaction (security, unalterable, non-repudiation) • Transactions can be seen by everyone • Tracking: Anonymous NOT 100% Guaranteed
  13. 13. How it works • Private Key: RANDOM SECRET! Long random alphanumeric text string • Public Key (Wallet): abcdefghilmnopqrs123456789 = IBAN • I want to send money to someone: Sign transaction with MY Private Key (not repudable) • XXX sent this transaction, is it true? Verifiable by HIS Public Key (unalterable)
  14. 14. How it works Alice Bob 1 2 3 4 5 6 7
  15. 15. Miners • Extremely difficult calculation (challenge) with multiple solutions: • Validating a block of pending Transactions • Combining it with the solution of previous block, in chain • About 10 mins to find a solution, broadcast if success • Other peers validate the proof that they work to solve the same problem • Winner receives a reward (Transaction fees + 12.5 “unmined” Bitcoins) • Challenge difficulty & Reward change constantly when block number increases Pontentially: 62.500$ every 10 minutes but…
  16. 16. Miners …Hardware…
  17. 17. Miners … and Power!!!
  18. 18. 1000+ AltCoins https://coinmarketcap.com/all/views/all
  19. 19. Why so many? • Bugfix • New features (Smart Contracts) • Other policies (half-Decentralization) • Fastness • Low price Hard Forks
  20. 20. CryptoCurrency A digital asset whose transactions are stored into a shared, replicated and always publicly accessible register regulated by a protocol, based on the hosts’ remuneration, that uses encryption algorithms made to keep information absolutely authentic, inalterable and non-repudiable over time.
  21. 21. Blockchain Not just money transfer! A distributed system where data are stored into a shared, replicated and always publicly accessible register regulated by a protocol, based on the hosts’ consensus, that uses encryption algorithms made to keep information absolutely authentic, inalterable and non-repudiable over time.
  22. 22. NotarChain Not just money transfer! &
  23. 23. Blockchain & Energy Not just money transfer!
  24. 24. Bitcoiners https://99bitcoins.com/if-i-invested-in-bitcoin 77%
  25. 25. Generous https://helperbit.com/donateit
  26. 26. Ischia Charity  Crowdfunding 1. Give Funds 2. Gain a “donor certificate” 3. Rebuilding 4. Reclaim certificates
  27. 27. I. C. O. 1. Creation of a limited amount of virtual coins (Tokens) 2. Give funds during pre-sale 3. Receive Tokens 4. Product/Service ready -> Token price raises 5. Sell or use Tokens Initial Coin Offering
  28. 28. I. C. O. • Buy Tokens to build offices • Use Tokens to rent co-working spaces Worldwide
  29. 29. I. C. O. 1. Pay with CryptoCurrencies (mined, raised by investments) 2. No central authority = no fees 3. Receive a product with a potentially-growing value 4. NO WARRANTIES  Differences with Classical CrowdFunding
  30. 30. SmartContract ? Send your money to this wallet. It will send you back at 12:00 AM
  31. 31. SmartContract • “Wallet of a robot” • Receives and sends back data (money and/or info) • Multiple functionalities • Custom behavior to blockchain
  32. 32. Token ERC20 • SmartContract with a default set of functionalities • Standard de facto • Less Bugs • Easily listing in Exchange website
  33. 33. I. C. O. Recipe • SmartContract (ERC20 Token); • Token amount * single token pre-sale price = Hard Cap; • Soft Cap (if not reached, give back money); • White Paper: an extremely detailed document containing all the features, roadmap and Token use; • ICO Details (start and end date, how to contribute);
  34. 34. I. C. O. Recipe • Team presentation; • Social Advertising, Social Advertising, Social Advertising!!!! BitCoinTalk.org, Slack, Telegram, Facebook, YouTube… • Bounty program and initiatives Tokens for translation, referral codes, etc… • Hype and trust around team and project;
  35. 35. I. C. O. Hype
  36. 36. SCAM • A very serious plague; • Website, Brand, Logo and Telegram nicknames copy; • Programmatic attacks; • Investors aren’t able to see differences; • Wrong wallet addresses; • Million of dollars completely LOST; • Original ICO Team must beware and act quickly Scam list in website; Warning in social networks;
  37. 37. Pre I. C. O. • Like a “Family & Friends” investment; • Talk with some Serial Investor/Advisor; • Useful to cover advertising & legal costs; • Prepare a MVP/Prototype; • Reservation Contracts;
  38. 38. BraveBrowser • Invasive-AD-Free Browser • Use BAT (Basic Attention Tokens) to pay users visiting ADS • By Brendan Eich (JavaScript, Mozilla) • 30M$ in 30 seconds!!!
  39. 39. TenX • Classic credit card • Instant FIAT-Crypto conversion • A large amount of Cryptos supported • Token holders gain % from C.C. fees • 80K ETH raised (28M $) • Token made x9 after I. C. O.
  40. 40. Monetha • E-Commerce payment system in Ethereum • Decentralized Seller feedback system • Tokens for purchase fees • Very good Social & Viral Advertising • Team holds Tokens • 37M$ in 18 minutes
  41. 41. EIDOO • Mobile Wallet • Semi-decentralized exchange • Very big team (20K€/Week in development) • ICO: 160.000 ETH • Only 52% raised (by R. C.) • Advertising & Bounties AFTER ICO
  42. 42. MetaRing • Helps Software Houses and Freelancers to develop quickly and with fewer bugs • Using generators that produce Contractual Project Documentation + Partial Software Structure + Test Plans (Unit Tests) • Gain at least 4 working days monthly for each member of the project team • Most commonly used software programming languages
  43. 43. Aequalitam • Blockchain powered by MetaRing’s Technology • Democratic management by users • “Auto Mining” • “SmartContract Oriented” • For Enterprise environments
  44. 44. Smart Contract Oriented Ethereum: TX LayerInput (from, to, amout …) S. C. Input (*) System Smart Contract (Es, Transaction) User S. C. Aequalitam:
  45. 45. Enterprise Friendly • Enterprise-level programming languages (>> Solidity!) • Companies’ Software Reuse • Consulting and Assistance on Business Realization
  46. 46. RoadMap • 2 Demo Prototypes (Hardware + Video) From October 2bd • PRE-ICO (End of November) ~ 1M€ • ICO (End of January)
  47. 47. Demo 1 – Leasing By S. C. Leasing Enterprise Servers Aequalitam Blockchain User’s PC Leasing Car
  48. 48. Demo 2 – Taxi By S. C. Aequalitam Blockchain User’s Phone Taxi’s Phone 1. Travel Price + Surplus 3. Location Reached Travel Smart Contract Taxi GPS
  49. 49. Q&A

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