Dan Soldner, Chief Sales and Marketing Officer

1. INBOUND MARKETING IS THE ANSWER

2. WHAT WEBSITES USED TO BE

3. ONLINE BROCHURE
LOCATIONS
CONTACT INFORMATION
ALL ABOUT YOU

4. WHAT WEBSITES SHOULD BE

5. USER CENTRIC
• Lead Generation • User Experience
• Data Analysis• Valuable Content
• SEO & KTR • Flexible

6. OLD/MARKETER
CENTRIC
LEAD GENERATION
• Cold Calling
• Cold Emails (SPAM)
• Interruptive Ads
• Marketer-Centric
NEW/CUSTOMER
CENTRIC
LEAD GENERATION
• SEO
• Valuable Content
• Attraction
• Customer-Centric

9. PERSONAS
• Semi-fictional
• Represents your ideal customer
• Identifies watering holes
• Identifies pain points
• Provides insight and direction

10. MAKE CONTENT THEY LOVE

11. SOCIAL MEDIA: A MUST HAVE

12. CONNECT WITH YOUR AUDIENCE AND DRIVE TRAFFIC TO YOUR WEBSITE

18. CRM• Define lifecycle stage
• Manage your pipeline
• Share goals with sales team
• SMARKETING

20. Creating
Promoters
& Evangelists
• ENEWSLETTERS
• COMMUNITY ENGAGEMENT
• CUSTOMER NOURISHMENT
• VALIDATION & ENGAGEMENT

21. TRACKING & ANALYZING TRENDING DATA
MANAGING EACH STEP OF THE INBOUND METHODOLOGY
COMBINING MULTIPLE TOOLS INTO ONE

22. FOUR STEPS TO START USING
INBOUND MARKETING
1. Define your ideal customer.
2. Define a strategy for creating high quality content to generate traffic
and convert visitors into leads.
3. Maintain a website that focuses on user experience, always ensuring
there is a way for the user to move forward in their buyer’s journey.
4. Set benchmarks for success and track your metrics, making
adjustments as needed.

23. WANT THE TOOLS
TO START USING
THE INBOUND
METHODOLOGY?
LEIGHTONINTERACTIVE.COM

24. SEE HOW YOU CAN IMPROVE YOUR
ONLINE PRESENCE FOR FREE
Data4Designs.com
• COMPETITOR COMPARISON
• HEAT MAPS
• USER RECORDINGS
• OVERALL WEBSITE PERFORMANCE

27. 2:00 – 2:45 PM Breakout Session
PSIGEN Software Inc.
Breakout Room: Delta 360 Club
“Eliminate Data Entry – with Document
Scanning, Data Capture and Extraction”
Chad Seefeld, VAR Business Development
Manager
MARCH NETWORKS
Breakout Room: Guest Locker Room
“Security is Just the Start with Intelligent
Video”
Net Payne, Chief Sales & Marketing Officer
FORTINET
Breakout Room: Main Field
“Stay Ahead of Threats with Advanced
Security Protection”
John Gleason, Systems Engineer
SINGLEWIRE
Breakout Room: Interview Room
“When Seconds Count: IP Paging and
Emergency Notification”
Pat Scheckel, Senior Vice President of
Marketing