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BrightonSEO - How to create an international blog to boost your SEO

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Practical & insight view into what it takes to build an international blog to boost SEO. Step by step approach, combined with the practical case study. How I've built from scratch a blog platform in 12 languages that is now generating over 1,000,000 Unique Visitors per month of pure SEO traffic.

Veröffentlicht in: Marketing
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BrightonSEO - How to create an international blog to boost your SEO

  1. 1. Marcin Chirowski Global Head of SEO HOW TO CREATE AN INTERNATIONAL BLOG TO BOOST YOUR SEO @MarcinLondon / #BrightonSEO Problem Solution AGENDA: Pitfalls Results
  2. 2. 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 July-12 July-13 July-14 July-15 July-16 Unique Visitors trends / Organic Search Traffic WHO ARE YOU? + 402% + 38% + 162% + 97% @MarcinLondon / #BrightonSEO
  3. 3. / PROBLEM Static website with poor content No fresh content No social signals No editorial process
  4. 4. STEP 1 / PLAN Foundation: Who you are Where you are Where you want to be @MarcinLondon / #BrightonSEO
  5. 5. STEP 2 / AUDIENCE @MarcinLondon / #BrightonSEO
  6. 6. STEP 3 / CONTENT @MarcinLondon
  7. 7. STEP 4 / PEOPLE Who do you need SEO Ninja’s Local Copywriters Editors / Designers @MarcinLondon / #BrightonSEO
  8. 8. STEP 5 / BUILDING THE SYSTEM “Marketing is not an event, but a process” Jay Conrad Levinson @MarcinLondon / #BrightonSEO
  9. 9. STEP 6 / SCALING THE SYSTEM @MarcinLondon / #BrightonSEO
  10. 10. MEASUREMENTSTEP 7 / TRACKING KPIs @MarcinLondon / #BrightonSEO
  11. 11. MEASUREMENTCOMMON PITFALLS @MarcinLondon / #BrightonSEO Lack of long term commitment Lack of results leads to low internal buy-in
  12. 12. RESULTS @MarcinLondon / #BrightonSEO Articles Global 652 Germany 403 France 432 Italy 514 Japan 450 Mexico 406 Saudi 245 Russia 199 Spain 133 Korea 227 Thailand 262 Taiwan 27 Total: 3950
  13. 13. TAKE ACTION Create a blog What action you are going to take? Create persona profiles Introduce procedures Talk to Marcin afterwards ; ) @MarcinLondon / #BrightonSEO Thanks!

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