How to Leverage Social Media: Overview on Social Media with statistics for social media channels, how many people are using social media, and how to capitalize on this information for your business.

1. Social * Media * Overview
--- How to Leverage Social Media ---

2. Global Social Media
--- We live in a very social world ---

3. Social Media
Because social media is where your clients are!
You need to meet your clients where they live and interact - social media!
Clients – current and prospective - are seeking for you on social media!
--- Why does your business need social media? ---

4. Most Popular Social MEDIA SITES
Twitter
Microblogging service
where users send and
read text messages
with 140 characters.
YouTube
Video-sharing website
where users can
upload, view and share
videos.
--- Popular with businesses and consumers ---
Facebook
Gives people the
power to share, and
make the world more
open and connected.
LinkedIn
Business-oriented
social networking site,
mainly for professional
networking.

5. Number of Users
--- on Popular Social Networking Sites ---
1st
1.5 Billion2nd
500 million4th
250 million
3rd
350 million 5th
70 million

6. People interact with Brands
Reasons PEOPLE followBrands on Social Media
They're customers of the company
To receive discounts and promotions
To show others they support the brand
To be the first to know info about the brand
To gain access to exclusive content
--- People are loyal to brands they trust ---

7. Male/Female Ratio
Men dominate sites that
are geared towards
professional networking -
Google+ and LinkedIn.
The two largest social
media networking sites
are ruled by women -
Facebook and Twitter.
--- Activity on Social Media ---
Women are far more active users of social networking, with an astounding 99 million more visits than men!
44% 56%

8. Obsessed with Facebook
--- The Social Media Addict ---
48% of 18 to 34 year olds check Facebook
right when they wake up.About 28% check Facebook on their
smartphones before getting out of bed.

9. Obsessed with Social Media
--- Finding the News ---
56%
of young Americans said
they find current news
through Facebook or Twitter

10. Time spent on social media
16 minutes a day 26 minutes a day
--- 2010 to 2012 comparison ---
37 minutes a day
2010 2011 2012

11. Fan engagement Spectrum
--- Types of fan ---
Loyal Fan
"I've got your back, no matter what!"
Recommends you to family and friends
Cheerleader
"I love your brand & everything you post!"
Likes, comments on, and shares your posts
Deal Seeker
"Come on, let's make a deal!"
Purchase decisions based on value, not loyalty
Casual Liker
"I like some of the things you post..."
Connects because of past purchases or experiences

12. Social media strategy
BeforeYou Begin:
 Rule #1: Listen
 Rule #2: Engage
 Rule #3: Measure
--- Follow a few simple rules ---
➔ Define your company's Social Media strategy
➔ Stop thinking "Campaigns"
➔ Start thinking "Conversations"
➔ Don't assume Social Media is the answer to everything

13. Starting the conversation
What to Share:

News of Interest, Event Reminders

Accomplishments with Photos

Resources - Links to Websites, Videos

Interesting Content for Your Industry
 Focus on the passion, not the product.
 Listen to your customers and get to know them.
 Tap into the heart — not wallet — of customers.
 Add personality to your content.
--- But Think Before You Post! ---
What NOT to Share:

Personal, Sensitive Information

Negative Comments or Complaints

Inappropriate Photos

Home Phones and Addresses

14. How to engage customers
Ask Questions
"What do you think of our newest product?"
Invite interaction
"Comment on this post to be entered to win!"
Participate
"Suzie Q, thank you for asking - here's the answer..."
Get Personal
"Our staff is walking to support the local charity!"
--- Social Media is about conversations ---

15. Posts that engage your fans
Visual content isverypowerful

Videos are shared 1,200% more than text posts!

Photos are liked 200% more than text updates!
Be sure to share original & engaging images of your
business on your social channels for more attention
and sharing potential!
 Relevant Photos
 Industry Cartoons
 Appropriate Videos
--- Visual gets the most attention ---

16. Social media notifications
Setyour notifications

Facebook Page Admins receive updates on activity

Twitter updates on new followers and Retweets

LinkedIn updates on new connections & endorsements
 Don't ignore activity
 Thank new followers
 Respond to comments
--- Email updates of activity ---

17. Content curation
What Is Content Curation?
Content curation involves gathering, organizing
and sharing online content that you think your
customers will really appreciate.
This content doesn’t have to be directly tied to
your products or services. Find topics you know
your customers are interested in.
 Scoop.it - www.scoop.it
 Tumblr - www.tumblr.com
 Buzzfeed - www.buzzfeed.com
--- Share articles that engage ---

18. ADD User engagement To YOUR SITE
--- Visitors to your website can share articles ---
Fan Visits
Your Website
Clicks Like on Social
Plugin on Your Site
Fan's Wall on Facebook
or Feed on Twitter
Friend's See the
Like in News Feed
Fan likes the content
on your website
Like posts to your
fan's news feed
Fan's friends see
like in news feed

19. Mobile data growth
More than 250 million people
access Facebook through a mobile
device.
200 million Tweets per day occur
on Twitter and most Tweets are
posted from a smartphone.
Over 99% of mobile music
listeners stream music on
smartphones.
More than one in five Americans
listen to music on phone apps like
Pandora and Spotify.
--- How we use our phones ---
Each day, over 250 million people
access Facebook with their mobile
phone.
Each day, 55 million status updates
and tweets are made from mobile
devices.
Mobile PhoneApps StreamingMusic Conversations

20. Social media tools
Update social media channels
Hootsuite - www.hootsuite.com
Tweet Deck - www.tweetdeck.com
Content curation
Scoop.it - www.scoop.it
Tumblr - www.tumblr.com
Monitor mentions
Social Mention - www.socialmention.com
--- Update, Schedule, Monitor ---
Available as Apps for
your mobile devices!

21. Social media reminders
Timeliness and Frequency
Create a solid content plan and stick with it!
Engage with Customers
Social Media is a dialogue, not a monologue!
Don't Spam! Don't Sell!
People log on to be social so engage with them!
--- Stick to the Plan! ---

22. “We don’t have a choice on whether we do social media.
The question is how well we do it.” - Erik Qualman
Final Word on Social Media
--- Do it Well! Be the Expert! ---

23. www.twitter.com/nwmisocialmedia
www.facebook.com/NorthernMichiganMarketing
plus.google.com/108774842372137534498
www.linkedin.com/in/marciewolf
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