SlideShare a Scribd company logo
1 of 13
Marcellya
201212500663
S6C
• One of largest social media outlets in the world
• Share pictures and videos
– Can be shared on other social networks
• Launched in October 2010
– Created by Kevin Systrom and Mike Krieger
– Over 1 million users in a few months
• Currently about150 million
active users
– 70% log on every day
• 55 million photos uploaded
daily
• 65% of the world’s top 100
brands have an account
• User base grown about
23% in last 6 months
• 37% of people consider a business if they can
connect with a picture post
• 63% of people value the image more than the
product description or details
• Picture posts have the highest percentage of
interaction with customers
• http://instagram.com/p/ayj-dCxkBb/#
• Pictures
– Funny or Inspiring
• Hashtags
• Videos
• Interacting with actual customers
– Feedback & criticism
• Special deals for followers
• It’s all about visuals
– Color
– Filters
– Balance business and fun
– Distinct view of the world
• Engaging
and/or
inspirational
– Uplifting
message
– Make your
followers
laugh
• Companies/Products
– #MancrushMonday
– #SelfieSunday
• Selfies of actual employee’s
– #ThrowbackThursday
• Remind followers of pervious products
• Stay Relevant!
– Trends
• Connecting with customers
– No aggressive “buy this” message
– Positive
– Enjoyable
• http://instagram.com/p/i4wSSYDu5Q/#
• Interacting with customers
– Free marketing
– Creates relationships
• Reward your Followers
– Promo Codes
– Special sales
– Event updates
• When is our midterm?
• How many users does Instagram have?
• What is the growth rate of Instagram?
• What is a great way for businesses to attract
customers on Instagram?
• What percentage of people value a picture more
than a text post?
• What is an example of a trending hashtag?

More Related Content

Viewers also liked

Viewers also liked (6)

Rojas daniel
Rojas danielRojas daniel
Rojas daniel
 
Field assignment pp
Field assignment ppField assignment pp
Field assignment pp
 
Leroy Stanford CV
Leroy Stanford CVLeroy Stanford CV
Leroy Stanford CV
 
UJA Federation Panelist Discussions
UJA Federation Panelist DiscussionsUJA Federation Panelist Discussions
UJA Federation Panelist Discussions
 
MatthewTALANIZ
MatthewTALANIZMatthewTALANIZ
MatthewTALANIZ
 
Designer Cotton sarees
Designer Cotton sareesDesigner Cotton sarees
Designer Cotton sarees
 

Similar to Marcellya ppt instagram

The Social Brand: Engaging and Activating Customers
The Social Brand: Engaging and Activating CustomersThe Social Brand: Engaging and Activating Customers
The Social Brand: Engaging and Activating CustomersJeff Rozic
 
Marketing Communications Project | Social Media & Brand Community
Marketing Communications Project | Social Media & Brand CommunityMarketing Communications Project | Social Media & Brand Community
Marketing Communications Project | Social Media & Brand CommunityMichael Larson
 
Using Photos in Social Media
Using Photos in Social MediaUsing Photos in Social Media
Using Photos in Social MediaErin Rawlings
 
SXTXState Final Presentation
SXTXState Final PresentationSXTXState Final Presentation
SXTXState Final PresentationCindy Royal
 
SXTXState Presentation
SXTXState PresentationSXTXState Presentation
SXTXState PresentationCindy Royal
 
TLC Social Media Course: An Introduction for Business
TLC Social Media Course: An Introduction for BusinessTLC Social Media Course: An Introduction for Business
TLC Social Media Course: An Introduction for BusinessJessica Brown
 
Employee Advocacy - Advanced Trust
Employee Advocacy - Advanced TrustEmployee Advocacy - Advanced Trust
Employee Advocacy - Advanced TrustCarmen Collins
 
DED - An Introduction to Social Media
DED - An Introduction to Social Media DED - An Introduction to Social Media
DED - An Introduction to Social Media Jessica Brown
 
Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?tracx
 
Using metrics to drive your social media strategy
Using metrics to drive your social media strategyUsing metrics to drive your social media strategy
Using metrics to drive your social media strategyAkron Children's Hospital
 
Social Media for Marketing and Branding
Social Media for Marketing and BrandingSocial Media for Marketing and Branding
Social Media for Marketing and BrandingHammad Siddiqui
 
Friends, Fans, Connections & Tweeps: A social media primer for HR
Friends, Fans, Connections & Tweeps: A social media primer for HRFriends, Fans, Connections & Tweeps: A social media primer for HR
Friends, Fans, Connections & Tweeps: A social media primer for HRSharlyn Lauby
 
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
 
Social media strategy
Social media strategySocial media strategy
Social media strategyAmanda
 
Georgia Burke, 3XE Digital Content & Social Media Marketing Conference
Georgia Burke, 3XE Digital Content & Social Media Marketing ConferenceGeorgia Burke, 3XE Digital Content & Social Media Marketing Conference
Georgia Burke, 3XE Digital Content & Social Media Marketing ConferenceEoghan O'Neill
 
Building and Launching Effective Social Media Campaigns
Building and Launching Effective Social Media CampaignsBuilding and Launching Effective Social Media Campaigns
Building and Launching Effective Social Media CampaignsKaren Petersen
 

Similar to Marcellya ppt instagram (20)

The Social Brand: Engaging and Activating Customers
The Social Brand: Engaging and Activating CustomersThe Social Brand: Engaging and Activating Customers
The Social Brand: Engaging and Activating Customers
 
Marketing Communications Project | Social Media & Brand Community
Marketing Communications Project | Social Media & Brand CommunityMarketing Communications Project | Social Media & Brand Community
Marketing Communications Project | Social Media & Brand Community
 
Social media overview
Social media overviewSocial media overview
Social media overview
 
Social Media Means Business
Social Media Means Business Social Media Means Business
Social Media Means Business
 
Pics and Profits: A Focus on Instagram
Pics and Profits: A Focus on InstagramPics and Profits: A Focus on Instagram
Pics and Profits: A Focus on Instagram
 
Using Photos in Social Media
Using Photos in Social MediaUsing Photos in Social Media
Using Photos in Social Media
 
SXTXState Final Presentation
SXTXState Final PresentationSXTXState Final Presentation
SXTXState Final Presentation
 
SXTXState Presentation
SXTXState PresentationSXTXState Presentation
SXTXState Presentation
 
TLC Social Media Course: An Introduction for Business
TLC Social Media Course: An Introduction for BusinessTLC Social Media Course: An Introduction for Business
TLC Social Media Course: An Introduction for Business
 
Employee Advocacy - Advanced Trust
Employee Advocacy - Advanced TrustEmployee Advocacy - Advanced Trust
Employee Advocacy - Advanced Trust
 
DED - An Introduction to Social Media
DED - An Introduction to Social Media DED - An Introduction to Social Media
DED - An Introduction to Social Media
 
Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?
 
Using metrics to drive your social media strategy
Using metrics to drive your social media strategyUsing metrics to drive your social media strategy
Using metrics to drive your social media strategy
 
Social Media for Marketing and Branding
Social Media for Marketing and BrandingSocial Media for Marketing and Branding
Social Media for Marketing and Branding
 
Friends, Fans, Connections & Tweeps: A social media primer for HR
Friends, Fans, Connections & Tweeps: A social media primer for HRFriends, Fans, Connections & Tweeps: A social media primer for HR
Friends, Fans, Connections & Tweeps: A social media primer for HR
 
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Georgia Burke, 3XE Digital Content & Social Media Marketing Conference
Georgia Burke, 3XE Digital Content & Social Media Marketing ConferenceGeorgia Burke, 3XE Digital Content & Social Media Marketing Conference
Georgia Burke, 3XE Digital Content & Social Media Marketing Conference
 
Social Media Research
Social Media ResearchSocial Media Research
Social Media Research
 
Building and Launching Effective Social Media Campaigns
Building and Launching Effective Social Media CampaignsBuilding and Launching Effective Social Media Campaigns
Building and Launching Effective Social Media Campaigns
 

Recently uploaded

Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxDr. Sarita Anand
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxcallscotland1987
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseAnaAcapella
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structuredhanjurrannsibayan2
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 

Recently uploaded (20)

Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 

Marcellya ppt instagram

  • 2. • One of largest social media outlets in the world • Share pictures and videos – Can be shared on other social networks • Launched in October 2010 – Created by Kevin Systrom and Mike Krieger – Over 1 million users in a few months
  • 3. • Currently about150 million active users – 70% log on every day • 55 million photos uploaded daily • 65% of the world’s top 100 brands have an account • User base grown about 23% in last 6 months
  • 4. • 37% of people consider a business if they can connect with a picture post • 63% of people value the image more than the product description or details • Picture posts have the highest percentage of interaction with customers
  • 6. • Pictures – Funny or Inspiring • Hashtags • Videos • Interacting with actual customers – Feedback & criticism • Special deals for followers
  • 7. • It’s all about visuals – Color – Filters – Balance business and fun – Distinct view of the world
  • 9. • Companies/Products – #MancrushMonday – #SelfieSunday • Selfies of actual employee’s – #ThrowbackThursday • Remind followers of pervious products • Stay Relevant! – Trends
  • 10. • Connecting with customers – No aggressive “buy this” message – Positive – Enjoyable • http://instagram.com/p/i4wSSYDu5Q/#
  • 11. • Interacting with customers – Free marketing – Creates relationships
  • 12. • Reward your Followers – Promo Codes – Special sales – Event updates
  • 13. • When is our midterm? • How many users does Instagram have? • What is the growth rate of Instagram? • What is a great way for businesses to attract customers on Instagram? • What percentage of people value a picture more than a text post? • What is an example of a trending hashtag?

Editor's Notes

  1. http://blog.grablunchbox.com/infographics/join-the-party-229/