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Marcel Zimmermann -
Senior Konzepter

www.cybay.de
@dicomar
@cybaynewmedia
lese ich später




                                habe ich
                                gelesen




1996                     2012
lese ich später




                                habe ich
                                gelesen




1996                     2012
Bradfrostweb.com
Hürde


Idee


        Erfolg
Hürden
Bücherschrank
Hürde 1
Universalität
Universalität
Bradfrostweb.com
Allgemeingültig?
Gibt es nicht noch den „Mobile“ UseCase?
Auflösungs- vs. Device-optimiert?
Muss nun alles „neu“ gemacht werden?
Hürde 2
Das Team
Das Team
Das Team
Use Case
      Ich suche ein
bestimmtes Produkt
                      Produktsuche


                                     Produkt 1
    Startseite
Use Case                                          Kontakt-
                                                    formular


      Ich suche ein
bestimmtes Produkt
                      Produktsuche


                                     Produkt 1
    Startseite
                                                         Ansprech-
                                                          partner




                                            Finde ich alleine
                                             eine Lösung?


                                       FAQ
                                     Anleitung
Use Case                           Es ist 22h, bitte per
                                      Mail oder Rückruf          Kontakt-
                                                                 formular


      Ich suche ein
bestimmtes Produkt
                      Produktsuche


                                                 Produkt 1
    Startseite
                                                                      Ansprech-
                                                                       partner




                                                         Finde ich alleine
                                                          eine Lösung?


                                                   FAQ
                                                 Anleitung
Use Case                                                 Es ist 22h, bitte per
                                                              Mail oder Rückruf          Kontakt-
                                                                                         formular


        Ich suche ein
  bestimmtes Produkt
                                   Produktsuche


                                                                         Produkt 1
      Startseite
                                                                                              Ansprech-
                                                                                               partner




                           Login                   meine                         Finde ich alleine
                                                  Produkte
                                                                                  eine Lösung?

   Ich bin unterwegs und                                                   FAQ
brauche eine Lösung zum                                                  Anleitung
                 Produkt
Use Case                                                 Es ist 22h, bitte per
                                                              Mail oder Rückruf          Kontakt-
                                                                                         formular


        Ich suche ein
  bestimmtes Produkt
                                   Produktsuche


                                                                         Produkt 1
      Startseite
                                                                                              Ansprech-
                                                                                               partner




                           Login                   meine                         Finde ich alleine
                                                  Produkte
                                                                                  eine Lösung?

   Ich bin unterwegs und                                                   FAQ
brauche eine Lösung zum                                                  Anleitung
                 Produkt
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                                                           Lokale Navigation   Lokale Navigation
Konzeption



           Team

Design            Technik
Hürde 3
Das
Prototyping
Was ist ein
Prototyp?
(es zeigt) "die Darstellung [...] des
Systems, welche [...] für eine Beurteilung
verwendet werden kann." 
Prototyping
Rapid Prototyping
Visuelles Rapid Prototyping
Visuelles Responsive Rapid Prototyping



   ok.. wie machen wir
           das?
Paper   Axure   HTML
Simulation User Flow
                       geht schnell
                       kostet wenig




                       dauert lange
                       kostet viel
Simulation View Port
                       geht schnell
                       ist genau




                       dauert lange
                       ungenau
Simulation View Port
                       geht schnell
                       ist genau




                       dauert lange
                       ungenau
Simulation View Port
                       geht schnell
                       ist genau




                       dauert lange
                       ungenau
Simulation View Port
                       geht schnell
                       ist genau




                       dauert lange
                       ungenau
Simulation „Verhalten“
                         „echtes“
                         Verhalten




                         Daumenkino
Simulation „Verhalten“
                         „echtes“
                         Verhalten




                         Daumenkino
Simulation „Verhalten“
                         „echtes“
                         Verhalten




                         Daumenkino
Simulation „Verhalten“
                         „echtes“
                         Verhalten




                         Daumenkino
Simulation „Verhalten“
                         „echtes“
                         Verhalten




                         Daumenkino
Werkzeuge
Simulation „Verhalten“-Feedback
Patterns




                     doppeltes Markup




                     gleiches Markup



       Column Drop        Layout Shift
Column Drop & Layout Shift
Column Drop & Layout Shift
Layout Shift
Layout Shift
Layout Shift
Layout Shift
Layout Shift
Layout Shift
Es ist eine Momentaufnahme
Hindernisse
überwinden!
Merken
Visuell mit technisch korrekter
Sprache
mobile first, coding first


Was wir brauchen
Relativität zum eigenen Wissen
Relativität zur eigenen Rolle

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