An interesting book to understand the consumer revolution A personal selection of ideas and concepts to consider.

1. “The end of Business as Usual”
by Brian Solis
An interesting book to understand
the consumer revolution
Marc Costa @marccostap

2. A personal selection of ideas and concepts to consider
- Digital culture is changing the landscape of everything
- Technology is evolving faster than the majority of businesses or
consumers can adapt or assimilate
- Technology is not just for the geeks, it’s now part of our lifestyle
- We are living in an always-on society
- Popularity is not influence and influence is not popularity
- Change is never easy
Marc Costa @marccostap

3. A personal selection of ideas and concepts to consider
- A company is only as valuable as the promises it keeps
- Shared experiences and relationships are at the heart of online
interaction between connected customers
- No one department owns new media or the overall relationship
with the customer
- Empathy is something that companies can’t invent; it must be felt
- With every culture change comes culture shock
- Change takes times
Marc Costa @marccostap