1.
PERSONAL BRAND EXPLORATION
Marc Velasquez
Project & Portfolio I: Week 1
January 8, 2023

2.
In todays world there is a lot of variety to explore
when it comes to entertainment. As a musician, I
am aiming to bring a new sound into this world,
something that people haven’t heard before.
What makes me unique is my creativity,
imagination and ruthless drive to chase my
goals. Not only will I show people something
very new and interesting.. I am going to help the
music industry as a whole, evolve.
IDENTITY
Picture of You
Goes Here

3.
PROFESSION
Potential Job Titles:
• Musician/DJ
• Marketing Manager
• Sound Engineer
BRAND ARCHETYPE - I go about
my work with an open mind. I set
guidelines for specific goals and I
take them step by step to ensure to
best quality results. I take the
journey, searching for freedom and
diversity. My brand represents more
than just music.
Musician/DJ for the EDM Industry
Picture Relevant
to Your Industry
Goes Here

4.
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Pasquale Rotella
PROFILE
PICTURE [CEO] at [Insomniac
Records]
Zeds Dead
PROFILE
PICTURE
[Owners] at [Dead Beats]
Jesse Kardon
PROFILE
PICTURE [Owner] at [Cyclops
Recordings]
Outreach Plan:
• I will need to make a name for myself and provide a
product prior to approaching him.
• Initially I will use my managers assistance to get in
touch.
• I will follow up with this person every 3 months.
Outreach Plan:
• Create and present a brand worthy of considering.
• I will use my managers assistance to get in touch.
• I will follow up every 3 months because of their music
release schedule.
Outreach Plan:
• Make an impact on the industry with my brand to cause
attention.
• I will use my managers assistance to get in touch.
• I will follow up once a month.

5.
GOALS
Short Term: (Immediately After Graduation, 2024)
• Grow my social media presence and LinkedIn connections by
30%.
‣ In order to do this I will create a schedule of music
releases, merchandise releases and build my website to
channel all the traffic through by March 2023.
Mid Term: (5 YEAR)
• My brand will be recognized throughout the music industry as the
future of music and just an outright good time.
‣ Throughout the next five years I will explore the ins and
outs of music production, creating new sounds and
exciting new experiences for my audience.
Long Term: (15 YEAR)
• My brand will be a success and will carry several artists under my
label to success. I will have had a true impact on the music
industry.
‣ Within the next 15 years, with the help of my team, our
organization will bring a new generation of music to music
listeners all around the world.

6.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Expert
Adept
Expert
Expert
SOFT
HARD
Expert
Expert
Expert
Expert
Music production
Management
Problem Solving
Critical Thinker
Music Production
Marketing Manager
Critical Thinking
Social Skills

7.
PROMISE
I will help my Consumers feel free from
reality by bringing them equality, new
exciting audio/visual experiences and LOVE.

8.
CREDENTIALS
Picture Relevant
to Your Industry
Goes Here
Work Experience:
• Security Forces, Central security Manager
with the United States Air Force
• Professional Musician/DJ with Primal
Productions.
Awards:
• I have received several awards while serving
in the USAF.
• Accomplished best remix for 3 competitions
held by musicians in the EDM industry.
Education:
• Several combat certifications received from
the USAF.
• Currently going to Full Sail University for
Music Business.
• Music Business, Full Sail University (Exp. 2024)

9.
COMPETITION
Jesse Kardon Marc Velasquez
HEADSHOT HEADSHOT
Industry Experience:
• 10 + years
Industry Experience:
• 5 years
Education:
• No degrees located. Extremely knowledgeable of
Ableton live 11 and Music theory.
Education:
• Currently a student at Full Sail University. Very
knowledgeable of Ableton live 11 and music theory.
Noteworthy Experience:
• Several years of experience touring.
• Expertly experienced music producer.
Leadership Experience:
• Experienced at managing schedule, Logistics and
music.
• Leading producer of the Primal Production Group.
Skills and Proficiencies:
• Skill 1 Music Production
• Skill 2 Marketing
• Skill 3 Kandama expert
Skills and Proficiencies:
• Skill 1 Music Production
• Skill 2 Social Media
• Skill 3 Networking
Overall Online Presence:
• Subtronics (Jesse) is among the top EDM music
producers in the world. His content is all over the
internet and he never fails to sell out his shows. Jesse’s
brand is currently superior.
Overall Online Presence:
• Currently my brand is making an impact locally in the
Orlando area, and my online presence reaches across
the nation. I like to set my competition high so that I can
follow those standards. My brand compared to
Subtronics, is not quite there yet. But in a few years I
aim to catch the attention of my greatest inspirations.

10.
COMPETITION
Adam Puleo
Noteworthy Experience:
• Many years of live music experience.
• Expert in the use of Ableton live.
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• No degrees located.
Skills and Proficiencies:
• Skill 1 Music Production
• Skill 2 Marketing
• Skill 3 Live performance
Overall Online Presence:
• Wooli’s brand is well known for remixes and
groundbreaking sound. He is among the best producers
in the EDM Community.
• Grade:Superior.
Industry Experience:
• 5 years
Education:
• Currently a student at Full Sail University. Very
knowledgeable of Ableton live 11 and music theory.
Leadership Experience:
• Experienced at managing schedule, Logistics and
music.
• Leading producer of the Primal Production Group.
Skills and Proficiencies:
• Skill 1 Music Production
• Skill 2 Social Media
• Skill 3 Networking
Overall Online Presence:
• Currently my brand is making an impact locally in the
Orlando area, and my online presence reaches across
the nation. I like to set my competition high so that I can
follow those standards. My brand compared to
Subtronics, is not quite there yet. But in a few years I
aim to catch the attention of my greatest inspirations.
Marc Velasquez

11.
BRAND POSITION
“NOVUH”
For music listeners who attend EDM music
festivals and shows, I provide a very unique and
new experience for the EDM community because
there are so many of the same sounds and songs
that are going around. It is time for a new cycle
and a new generation of music.

12.
NETWORKING &
MARKETING
Industry Events & Organizations
• Okeechobee Music & Arts Festival
‣ March 2-5 | Okeechobee, FL
• Forbidden Kingdom
‣ June 9-10 | Orlando Amphitheater
• Sunset Music Festival
‣ May 26-28 | Tampa, FL
Picture of You
Goes Here
Digital Marketing
• Primary Content: My primary content will be new music. I will
also be engaged with my fans by staying active online,
providing music production videos for new producers, and
hosting my own events for people to enjoy.
• Primary Tools: I will use Instagram, Facebook, Twitter, Tik
Tok and whatever other platforms come out to expand my
reach.
• Website: I will direct all traffic to my website which will give
people access to scheduled events, tickets, new music
releases, merchandise and more!

13.
PROFESSIONAL DEVELOPMENT
Formal Education
• Music Business at Full Sail University, 2024.
Technical Skills
• I will create an active marketing schedule to work on my
ability to market - Primal Productions, January 2023
• I will pursue new and better music production techniques
from producers I look up to- cyclops Recordings, January
2023
Soft Skills
• I will attend more live events with the soul purpose of
networking, 2023
• I will create a better schedule for myself to follow to reach
the goals for my brand. November 2022.
Mentor
• I will seek mentorship from experienced individuals who I
look up to in the industry. I think it is important to be in the
“Know” with the right people. Right now my. Manager from
primal productions is doing a great job at placing me in the
right positions to meet these people.

14.
Marc Velasquez
Aka Novuh
Picture of You
Goes Here
You know how repetitive music can get? Well,
what I do is create a new type of audio and visual experience for people
who like to explore new sounds, new adventures and exhilarating live music
experiences. In fact, all of those people in the picture above came to
EXPERIENCE the future of music!

15.
REFERENCES
Occupation Keyword Search. (n.d.). Retrieved October 30, 2022,
from https://www.onetonline.org/find/result?s=producer
Deadbeats. (n.d.). Retrieved October 30, 2022, from
https://deadbeatsofficial.com
Home. (2021, April 7). Cyclops Recordings.
https://cyclopsrecordings.net
Insomniac Careers. (n.d.). Retrieved October 30, 2022, from
https://www.insomniac.com/careers/
Wooli (no date) Genius. Available at:
https://genius.com/artists/Wooli (Accessed: January 7,
2023).
Wooli (2022) Wikipedia. Wikimedia Foundation. Available at:
https://en.wikipedia.org/wiki/Wooli (Accessed: January 7,
2023).