This presentation was part of the SDT2012 - the 1st international conference on service design and tourism, Innsbruck/Austria, August 23-24, 2012. For more info on the conference and other presentations visit: www.sdt2012.com. All rights reserved by the author(s):
Cordula Brenzei, Germany
Tackle Service Design
Cordula Brenzei is co-founder of tackle, a young German innovation consultancy, helping their clients to tackle Service Design challenges following a human-centered, co-creative and highly visual approach. In addition to her engagement with tackle, she is lecturer for Service Design at HfG Schwäbisch Gmünd and research scientist at Hof University, transferring Service Design Thinking to SMEs. She graduated at Köln International School of Design (KISD) and lives in Ravensburg, Germany.
Jan Krause, Germany
Tackle Service Design
Jan Krause is co-founder of tackle, a young German service innovation consultancy, and lecturer for Service Design at HfG Schwäbisch Gmünd. With his experience as a communication and interaction designer, his specialty is creating tangible and workable visualisations and prototypes of service systems. He graduated at Köln International School of Design (KISD) and lives in Ravensburg, Germany.
Set your service innovation on fire!
How speeding up your service innovation lifecycle helps to innovate faster, safer - and why this will make your services stick!
In the world of tourism, customers are in the center of the stage. With markets becoming increasingly transparent, customer experience has become a crucial factor of differentiation, making innovation in this area indispensable.
This talk will show how service providers can speed up their innovation process and make it more reliable based on the iterative development cycle of build – measure – learn. With a metaphoric comparison to the world of rock climbing, the talk will clarify the working principle of this service design approach using short iterations of user research, ideation, prototype development and validation by user testing. Attendees will learn why this process is a valuable alternative to relying on predictability and the honing of known processes to mitigate risk and go home with an incentive to try it themselves.
2. Hi !
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
3. Cordula
Brenzei
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
4. Cordula Jan
Brenzei Krause
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
5. Cordula Jan
Brenzei Krause
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
6. Cordula Jan
Brenzei tackle Krause
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
7. Cordula Jan
Brenzei tackle Krause
design-led business & service innovation outfit
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
8. Innovation
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
9. 84 %
*
tackle 2012 - Set your service innovation on fire * source: MCkinsey global survey 2010, n= 2.240 executives
Cordula Brenzei & Jan Krause @ sDT Conference 2012
10. big Gap
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
11. intention
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
12. realisation
intention
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
13. Why?
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
14. many reasons
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
15. he
"fear to leave "this is t
gs
comfort zone"
your w ay thin "Everyone love
s
e in
a re don innovation, un
ss" til
our busine
it affects them
"
"Fear,
ty
Unc ertain
"
& greed
resistance to change
tion
"I nnova t,
is im portan "If it Ain 't brok
"no time, t urge
nt" e
but no don 'T fix it"
no money,
no resources" Current
success insecurity
tackle 2012 - Set your service innovation on fire source: Business Model Generation 2010
Cordula Brenzei & Jan Krause @ sDT Conference 2012
16. he
"fear to leave "this is t
gs
comfort zone"
your w ay thin "Everyone love
s
e in
a re don innovation, un
ss" til
our busine
it affects them
"
"Fear,
ty
Unc ertain
"
& greed
resistance to change
Fear to take RISKS
tion
"I nnova t,
is im portan "If it Ain 't brok
"no time, t urge
nt" e
but no don 'T fix it"
no money,
no resources" Current
success insecurity
tackle 2012 - Set your service innovation on fire source: Business Model Generation 2010
Cordula Brenzei & Jan Krause @ sDT Conference 2012
17. he
"fear to leave "this is t
gs
comfort zone"
your w ay thin "Everyone love
s
e in
a re don innovation, un
ss" til
our busine
it affects them
"
"Fear,
ty
Unc ertain
"
& greed
resistance to change
Fear to take RISKS
uncertainty of outcomes
tion
"I nnova t,
is im portan "If it Ain 't brok
"no time, t urge
nt" e
but no don 'T fix it"
no money,
no resources" Current
success insecurity
tackle 2012 - Set your service innovation on fire source: Business Model Generation 2010
Cordula Brenzei & Jan Krause @ sDT Conference 2012
18. a Principle
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
19. How to innovate faster, safer
AND Make your services stick
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
20. fostering
innovation
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
21. fostering
innovation
mitigating risk
and uncertainty
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
22. New
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
23. No Secret
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
24. Scientific Method
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
25. Hypothesis
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
26. Hypothesis Experimentation
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
27. Hypothesis Experimentation Analysis
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
28. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
29. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
30. Try it !
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
31. Rock Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
32. 3 Styles
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
33. Top-Rope Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
34. Top-Rope Climbing
tied into A rope
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
35. Top-Rope Climbing
tied into A rope
secured at the top
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
36. Top-Rope Climbing
tied into A rope
secured at the top
slip or lose grip
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
37. Top-Rope Climbing
tied into A rope
secured at the top
slip or lose grip
= Little or no fall
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
38. Top-Rope Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
39. Top-Rope Climbing
me t
oo !
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
40. Top-Rope Climbing
Low risk
me t
oo !
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
41. Top-Rope Climbing
Low risk
me t
oo !
No n
atio
Innov
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
42. Free Solo Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
43. Free Solo Climbing
Without A rope
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
44. Free Solo Climbing
Without A rope
No other protection
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
45. Free Solo Climbing
Without A rope
No other protection
one mistake
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
46. Free Solo Climbing
Without A rope
No other protection
one mistake
= gone !
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
47. Free Solo Climbing
Linear Process
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
48. Free Solo Climbing
Linear Process
Idea
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
49. Free Solo Climbing
Implementation
Linear Process
Idea
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
50. Free Solo Climbing
Implementation
based on
Linear Process
assumptions and
past experiences
Idea
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
51. Free Solo Climbing
Implementation
based on
Linear Process
assumptions and
past experiences
Idea
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
52. Free Solo Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
53. Free Solo Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
54. Waste of
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Cordula Brenzei & Jan Krause @ sDT Conference 2012
55. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
56. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
57. ies
opportunit
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
58. Free Solo Climbing
high
Innovat
ion
potenti
al
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
59. Free Solo Climbing
high
Innovat
ion
potenti
al
high
very k
ris
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
60. Top Rope
Climbing
Low risk
No n
vatio
Inno
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
61. Top Rope Free Solo
Climbing Climbing
high
n
Low risk Innovatio
potential
No very h
n igh
vatio risk
Inno
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
62. Top Rope Free Solo
Climbing Climbing
high
n
Low risk Innovatio
potential
No very h
n igh
vatio risk
Inno
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
63. Lead Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
64. Lead Climbing
tied into A rope
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
65. Lead Climbing
tied into A rope
carry it up
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
66. Lead Climbing
tied into A rope
carry it up
setting protection
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
67. Lead Climbing
tied into A rope
carry it up
setting protection
clipping rope into
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
68. Lead Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
69. Lead Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
70. Lead Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
71. Lead Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
72. Lead Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
73. Lead Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
74. Lead Climbing
low
risk
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
75. Lead Climbing
low
risk
high on
vati
Inno tial
n
pote
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
76. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
77. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
78. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
79. protection
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
80. protection =
validate Assumptions
and design decisions
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
81. prove that it is valid !
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
82. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
83. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
84. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
85. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
86. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
87. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
88. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
89. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
90. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
91. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
92. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
93. risk
time
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
94. risk
time
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
95. risk
keeping the risk low
time
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
96. risk
keeping the risk low
-> failure-tolerant space
time
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
97. risk
keeping the risk low
-> failure-tolerant space
-> experimentation
time
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
98. not only safer
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
99. Faster
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
100. Speed
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
101. Speed
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
102. Speed
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
103. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
104. ies
opportunit
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
105. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
106. reduce the time
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
107. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
108. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
109. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
110. Cycle Speed
tackle 2012 - Set your service innovation on fire
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111. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
112. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
113. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
114. rn
a
Le
Bu
ild
Measure
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
115. rn
a
Le
Bu
ild
rn
a
Le
Measure
Bu
ild
Implementation
rn Measure
a
Le
Bu
ild
Measure
rn
a
Le
Bu
ild
Measure
Idea
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
116. rn
a
rn
Le
Bu
a
Le
ild
Bu
rn
ild
a
Le
Bu
ild
Measure
Measure
rn
a
Le
Measure
Bu
ild
Implementation
rn Measure
a
Le
Bu
ild
Measure
rn
a
Le
Bu
ild
Measure
Idea
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
117. rn
a
Le
Bu
ild
Measure
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
118. Service
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119. Service
i
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
120. Service
i
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
121. Service
i
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
122. match needs & wants
of your customers
Service
i
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
123. Learn
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
124. office
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
125. ACME Adventures
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
126. Build
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Cordula Brenzei & Jan Krause @ sDT Conference 2012
127. Hypotheses
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
128. ideas and concepts
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
129. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
130. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
131. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
132. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
133. low cost
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
134. high end
low cost
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
135. Measure
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
136. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
137. tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
138. rn
a
Le
Bu
ild
Start Again
Measure
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139. A Quote
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
140. Think big,
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
141. Think big, act small,
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
142. Think big, act small, fail fast,
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
143. Think big, act small, fail fast, learn rapidly !
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
144. Top Rope Climbing
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
145. Top Rope Climbing
Low risk
No
on
vati
Inno
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
146. Top Rope Climbing Free Solo
Low risk
No
on
vati
Inno
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Cordula Brenzei & Jan Krause @ sDT Conference 2012
147. Top Rope Climbing Free Solo
high
n
Innovatio
Low risk potential
very h
igh
No risk
on
vati
Inno
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Cordula Brenzei & Jan Krause @ sDT Conference 2012
148. Top Rope Climbing Free Solo Lead Climbing
high
n
Innovatio
Low risk potential
very h
igh
No risk
on
vati
Inno
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
149. Top Rope Climbing Free Solo Lead Climbing
high r
Innovatio
n faste
Low risk potential
very h
igh
No risk
on
vati
Inno
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
150. Top Rope Climbing Free Solo Lead Climbing
high r
Innovatio
n faste
Low risk potential
safe
very h r
igh
No risk
on
vati
Inno
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012
151. Top Rope Climbing Free Solo Lead Climbing
high r
Innovatio
n faste
Low risk potential
safe
very h r
igh
No risk
on
vati
Inno make
services
stick
tackle 2012 - Set your service innovation on fire
Cordula Brenzei & Jan Krause @ sDT Conference 2012