The document outlines assignments for the second half of a term. It instructs marketing teams to further develop one of their campaigns by creating additional materials, including outdoor ads, print ads, radio ads, and a commercial. It provides a table assigning teams to different clients. It also lists additional assignments over the holiday break: analyzing five ads, writing a blog post with thoughts, and creating a work-in-progress post for D&AD. Presentations will take place after the break.

1. TERM TWO : HALF TERM
ASSIGNMENTS

3. WE ARE GOING TO PRACTICE A BIT OF
SPIT & POLISH

4. WE HAVE CHOSEN ONE CAMPAIGN FOR
EACH TEAM - YOU NEED TO TAKE YOUR
CAMPAIGN TO THE NEXT LEVEL

5. WE NEED:
3 x OUTDOOR
2 x PRINT
2 x RADIO
1 x COMMERCIAL
ANYTHING EXTRA IS A BONUS

6. WE NEED:
3 x OUTDOOR ( 2 different art direction treatments)
2 x PRINT ( 2 different art direction treatments)
2 x RADIO
1 x COMMERCIAL
ANYTHING EXTRA IS A BONUS

7. ALICE & ELLEN VOGEL’S
DANIELLE & ROSIE NISSAN LEAF
TOM & JOANNE TOYOTA
HARISH & KATIE iZIP
AMAR & EMMA TOYOTA
MARTIN & OLLY TOYOTA
HELEN & THIRZA TOYOTA
MARIANA & SOPHIE TOYOTA
COOPER & ARVID TOYOTA
SIMON & JESS VOGEL’S
CHARLIE & RASMUS LONDON ON TAP

8. COPYWRITERS

9. ANALYSE / CRITIQUE AT LEAST FIVE ADS
OVER THE HOLIDAYS
WRITE-UP YOUR THOUGHTS ON YOUR BLOG

10. WRITE A POST FOR SCAB

11. MONDAY 20TH FEBRUARY
PRESENTING

12. TUESDAY 21ST FEBRUARY
WIPS ON D&AD

13. PLEASE RETURN YOUR LIBRARY BOOKS
WHEN YOU GET BACK
FROM HALF TERM

14. HAPPY HOLIDAYS