3. T I TPI S
P S W E L CCO O EM E
W L M
STUDENTS THAT ARE SAID BY MENTORS TO HAVE SUBMITTED
THE BEST WORK TO WIKI WIN THEIR AGENCY 2 POINTS
STUDENTS THAT ARE SAID BY MENTORS TO HAVE SUBMITTED
THE WEAKEST WORK TO WIKI COST THEIR AGENCY 2 POINTS
AGENCY LOSES 2 POINT FOR EVERY MEMBER OF THEIR TEAM
HANDING IN LATE OR POOR WORK
4. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING
CLIENTS
ASSESSMENT BRIEF
ANA / JACK M / TOM H / THOMAS E / DAN W / LEWIS*
YOU FAILED TO PRODUCE WORK AND MUST SUFFER A FORFEIT
YOUR FORFEIT WILL BE DECIDED BY THOSE WHO PRODUCED THE
BEST WORK ON THIS ASSIGNMENT
YOU MUST ALSO UPLOAD YOUR WORK FOR THIS BRIEF NO LATER
THAN 5PM TOMORROW
*LEWIS - YOUR PRESENTATION HAS BEEN REMOVED BY SLIDE SHARE - IF YOU PUT IT BACK UP TODAY AND IF IT IS OF
AN ACCEPTABLE STANDARD THEN YOU WILL WIN YOUR TEAM BACK THE 2 POINTS THAT WE TOOK AWAY.
6. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING
CLIENTS
ASSESSMENT BRIEF
EMANUEL / CHARLIE / DAN M
YOUR WORK DID NOT ANSWER THE BRIEF AND SO YOU HAVE NOT
DISPLAYED LEARNING
HOWEVER, YOU SUBMITTED WORK ON TIME. YOU WILL BE
INTERVIEWED TO DEMONSTRATE LEARNING OF YOUR ASSESSMENT
CRITERIA
8. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING
CLIENTS
ASSESSMENT BRIEF
COOPER / SAM / ALEX L / VICTORIA / HILMI
WE THOUGHT THAT YOUR WORK WAS EXCELLENT, DISPLAYING
RESEARCH AND COMMUNICATION SKILLS THAT ANY SMART AGENCY
WOULD COVET IN ITS TALENT POOL
10. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT
ASSESSMENT BRIEF
CALUM BEST HAS A BIG PROBLEM - HIS LITTLE BLACK BOOK IS FULL.
TOO MANY WOMEN + TOO LITTLE TIME = POOR SERVICE.
CALUM CAN NOT AFFORD TO BE ACCUSED OF DELIVERING POOR SERVICE.
HE HEARD THAT CRM MAY BE THE ANSWER TO HIS PRAYERS.
IF YOU CAN HELP CALUM TO UNDERSTAND CRM, THEN HE PROMISES NOT TO TOUCH YOUR
MUM INAPPROPRIATELY.
IF YOU CAN DESIGN A NEW TEMPLATE FOR HIS LITTLE BLACK BOOK, CALUM WON’T BE
INAPPROPRIATE WITH YOUR GRANDMA EITHER.
THAT’S THE FIRST PART OF YOUR BRIEF.
DESIGN A TEMPLATE TO HELP CALUM KNOW HIS ARTHUR’S FROM HIS MARTHA’S.
11. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT
ASSESSMENT BRIEF
THERE ARE NINE LINES OF ASSESSMENT CRITERIA IN THIS UNIT, BUT YOU ARE
ONLY WORKING ON THREE LINES - FOR NOW.
MAKE SURE YOU KNOW WHICH LINES YOU ARE WORKING ON.
CREATE A TWO-MINUTE PRESENTATION THAT HELPS CALUM BEST TO GIVE
EACH OF HIS PRETTY POSSY THE PERSONAL SERVICE THAT THEY LOVE HIM
FOR.
UPLOAD YOUR WORK TO WIKI BEFORE 5 PM ON FRIDAY 27TH MAY BY
COPYING A LINK OF YOUR PRESENTATION UNDERNEATH THE THIRD LINE
OF YOUR ASSESSMENT BRIEF IN CURRICULUM WIKI; YOUTUBE / SLIDE-
SHARE / PREZI
12. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT
ASSESSMENT BRIEF
ANA / COOPER / TOM H / JENNI (1.3)
I) TELL CALUM WHAT CRM IS
II) TELL CALUM WHY CRM IS IMPORTANT TO HIS CREDIBILITY AS THE
LOTHARIO OF OUR TIME.
III) DESCRIBE A RANGE OF CRM TECHNIQUES.
LEWIS / HILMI / VICTORIA / MATTHEW (1.4)
I) TELL CALUM WHAT CRM IS
II) TELL CALUM WHY CRM IS IMPORTANT TO HIS CREDIBILITY AS THE
LOTHARIO OF OUR TIME.
III) RESEARCH THREE CRM TOOLS AND RECOMMEND WAYS THEY CAN
HELP CALUM.
13. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT
ASSESSMENT BRIEF
EMMANUEL / ALEX M / CAROLINA / ALEX L (2.1)
I) TELL CALUM WHAT CRM IS
II) TELL CALUM WHY CRM IS IMPORTANT TO HIS CREDIBILITY AS THE
LOTHARIO OF OUR TIME.
III) TELL CALUM ABOUT A FEW BRANDS USING SOCIAL MEDIA IN
CRM TO HELP MAKE THEIR BRANDS APPEAR MORE SOCIAL.
CHARLIE / OLIVER / THOMAS E / RORY (2.2)
I) TELL CALUM WHAT CRM IS
II) TELL CALUM WHY CRM IS IMPORTANT TO HIS CREDIBILITY AS THE
LOTHARIO OF OUR TIME.
III) DESIGN A CRM PLAN, USING SOCIAL MEDIA, MOBILE AND
LOCATION-BASED DATA TO HELP CALUM PRESERVE HIS STATUS.
14. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT
ASSESSMENT BRIEF
NATHAN / SAM / JON / JACK (3.1)
I) TELL CALUM WHAT CRM IS
II) TELL CALUM WHY CRM IS IMPORTANT TO HIS CREDIBILITY AS THE
LOTHARIO OF OUR TIME.
III) TELL CALUM HOW HE CAN USE DATA FROM HIS CRM PROGRAM
TO FIND INSIGHTS AND HIGHLIGHT SUCCESSFUL PULLING TACTICS.
MAR / DAN M / DAN W / CORRYN (3.2)
I) TELL CALUM WHAT CRM IS
II) TELL CALUM WHY CRM IS IMPORTANT TO HIS CREDIBILITY AS THE
LOTHARIO OF OUR TIME.
III) TELL CALUM HOW HE CAN USE DATA FROM HIS CRM PROGRAM
TO IMPROVE THE PERSONAL TOUCH THAT LADIES LIKE SO MUCH.
15. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT
ASSESSMENT BRIEF
ALL WORK MUST BE UPLOADED TO THE WIKI BEFORE 5 PM ON FRIDAY 27TH
MAY.
YOU MUST PEER REVIEW ALL WORK UPLOADED BEFORE TOWN HALL ON
TUESDAY 31ST MAY.
16. HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT
ASSESSMENT BRIEF
YOU CAN FIND THIS ASSESSMENT BRIEF ON THE
CRM UNIT OF CURRICULUM WIKI
17. T I TPI S
P S W E L CCO O EM E
W L M
PORTFOLIO BRIEF 4 IS KING OF SHAVES
WIP ON WEDNESDAY AT 2.30 PM
EMAIL MARC LINKS TO YOUR 2 MINUTE PRESENTATION BY 9PM
ON BANK HOLIDAY MONDAY 30 TH MAY
MARC WILL EMAIL THESE LINKS TO MENTORS, WHO HAVE
PROMISED TO WATCH THEM AND SHARE FEEDBACK
18. T I TPI S
P S W E L CCO O EM E
W L M
PITCH BRIEF 1 MUST STAY TOP SECRET
FINAL IDEAS BY TUESDAY 4 PM FOR A GROUP WIP
PUTTING TOGETHER A 4 MINUTE PRESENTATION VIDEO
OF 2 BIG IDEAS TO SHOW STEVE ON FRIDAY
SPECIAL RESPONSIBILITIES AND PRIVILEGES IN PRODUCTION WILL
BE AWARDED FOR THE BEST RESPONSES TO PORTFOLIO BRIEF 3
19. VAUXHALL
T I TPI S
P S W E L CCO O EM E
W L M
LIVE BRIEF 2 IS THE VAUXHALL BID : THIS IS PART 2 OF THE BRIEF
WORKING IN GROUPS OF 6 YOU MUST CONCEPTUALISE AN
APPLICATION OF A.R. FOR VISITORS AND BUSINESSES IN
VAUXHALL
YOUR APP SHOULD BE USED TO HELP PROMOTE BUSINESSES
WHO HAVE SPECIAL OFFERS, OR WHO WANT TO ANNOUNCE
ANYTHING TO PEOPLE NEARBY
OFFERS WILL BE REDEEMED BY USE OF A KEY-FOB OR FROM A
BARCODE ON THE MOBILE PHONE
20. VAUXHALL
T I TPI S
P S W E L CCO O EM E
W L M
CROSS PLATFORM WILL BE GIVING A MASTERCLASS ON A.R. IN
THIS TOWN HALL
ASK LOTS OF QUESTIONS
FOLLOW UP WITH QUESTIONS TO CROSS PLATFORM BY EMAIL
IF YOU NEED HELP
YOU HAVE A MASTERCLASS ON GAME DESIGN COMING SOON,
WHICH MAY HELP YOU WITH THIS BRIEF
21. VAUXHALL
T I TPI S
P S W E L CCO O EM E
W L M
YOU WILL BE PRESENTING YOUR IDEAS TO THE CLIENT, MEMBERS
OF THE LOCAL BUSINESS COMMUNITY, AND TO CROSS
PLATFORM ON FRIDAY 10TH JUNE
WE EXPECT TO SEE A NUMBER OF ILLUSTRATED STORY BOARDS
SHOWING THE USER EXPERIENCE FOR YOUR IDEA
WE EXPECT TO SEE THAT YOU HAVE CONSIDERED
APPLICATIONS OF CRM IN YOUR IDEA
WE HOPE TO SEE IDEAS THAT ENCOURAGE PEOPLE TO DISCOVER
MORE OF VAUXHALL
22. T I TPI S
P S W E L CCO O EM E
W L M
YOU WILL WANT TO ELECT A LEADER IN YOUR TEAM AS
SOON AS YOU CAN
YOUR TEAM WILL PRESENT UPDATES TO MARC ON TUESDAY
31 ST IN THE AFTERNOON
YOUR TEAM WILL PRESENT A FIRST REHEARSAL ON TUESDAY 7TH
JUNE IN THE AFTERNOON. THIS WILL BE FILMED
YOU WILL PUT ON A SHOW WORTHY OF THE CAROUSEL ON
FRIDAY 10TH JUNE
DON’T FORGET TO SHOW HOW PEOPLE ARE GOING TO
DISCOVER AND SHARE THE APP
23. T I TPI S
P S W E L CCO O EM E
W L M
YOU ARE GETTING ANOTHER LIVE BRIEF TOMORROW
THIS BRIEF IS REPRESENTED IN YOUR STUDENT CALENDAR AS
LIVE BRIEF 3
THE BEST WORK WILL APPEAR ON POSTERS, THANKS TO
FRIENDS AT CLEAR CHANNEL
POSTER SITES OUTSIDE GROCERY STORES WILL ALLOW US TO
MEASURE HOW EFFECTIVE YOUR ADS ARE
24. T I TPI S
P S W E L CCO O EM E
W L M
YOU WILL BE PRESENTING TO THE CLIENT ON THURSDAY 9TH
JUNE
THERE WILL BE A WIP ON WEDNESDAY 1ST JUNE AT TOWN HALL
WITH A VIP GUEST
THERE WILL BE A FINAL GROUP WIP AFTER TOWN HALL ON
MONDAY 6 TH JUNE
YOUR WORK WILL BE SEEN BY A DRAGON FROM THE DEN
25. T I TPI S
P S W E L CCO O EM E
W L M
DREAMWEAVER AND FIREWORKS MASTERCLASS WITH STEVE
FROM ADOBE ON TUESDAY AT 11 AM
JAYSON AVAILABLE TO HELP IN THE STUDIO ON THURSDAY &
FRIDAY
CHRIS & BLAIR WILL ALSO BE IN THE STUDIO ON THURSDAY
WHILST MARC IS AWAY
26. T I TPI S
P S W E L CCO O EM E
W L M
IF YOUR NAME IS ON THE WHITEBOARD THEN YOU ARE
EXPECTED AT GYRO FOR A SESSION WITH DAN EVANS
AFTER SCHOOL ON WEDNESDAY
27. T I TPI S
P S W E L CCO O EM E
W L M
LEAH WILL BE GIVING A YOGA CLASS ON
FRIDAY FROM 4 - 5.30 PM
28. T I TPI S
P S W E L CCO O EM E
W L M
MONDAY: AUGMENTED REALITY FROM CROSS PLATFORM
TUESDAY: RORY SUTHERLAND
WEDNESDAY: DAVE BIRSS MASTERCLASS
THURSDAY: TREVOR MORRIS MASTERCLASS?
FRIDAY: PITCHING MASTERCLASS FROM KEVIN ALLEN
29. T I TPI S
P S W E L CCO O EM E
W L M
GETTING INTO GROUPS FOR A.R. BRIEF
30. T I TPI S
P S W E L CCO O EM E
W L M
WELCOME CROSS PLATFORM
