I came up with this formula for crafting your customer’s story -- which is critical in fully articulating your brand story and writing copy for your brand… It’s quite simple: CS = P+S+T+YB Customer Story = Problem + Stakes + Transformation + Your Brand Solve for this and you’re 99% further than your competitors. Let me know what you think of this simple formula in the comments below. Make sure to like, share, and save this formula!