1. Mara Hancock
mhancock@cca.edu
EMPLOYMENT SUMMARY
CALIFORNIA COLLEGE OF THE ARTS – September 2012 to present
Chief Information Officer, VP-Technology
As CIO, I lead the College in defining, developing and executing its strategic vision for
technology and am responsible for the IT enterprise, including academic, administrative, web
and mobile services, network computing, and the Libraries. As a member of the President’s
cabinet, I am involved with the development and execution of the College-wide strategic plan. I
work closely with my Sr. Cabinet colleagues in order to imagine and craft a positive and
impactful trajectory for the College.
Accomplishment Highlights:
• Developed IT Strategic practice for organization, reflecting a continuous improvement
cycle and emphasizing a user-centered design process
• Established and activated an IT Platform Strategy for moving key enterprise functions to
cloud-based services including Workday, Salesforce, and Google
• Sponsorship and oversight for choice and implementation of a new ERP platform and the
unification of key administrative functions from seven systems into a single system
• Partnered with CFO to create new budget processes and establish a lifecycle funding
model for academic technologies
• Partnered with Provost to move the Libraries under CIO leadership
• Partnered with Academic Affairs to establish online learning and hybrid learning
opportunities within the standard curriculum
• Initiated MOOC-based course development project in partnership with Provost
• Established IT Governance model that includes key academic and administrative
advisories and data governance
• Shifted focus from IT services to business process improvement
• Retooled technology team to reflect modern IT practices, cross-unit collaboration, and
continuous improvement
• Established cybersecurity protocols for proactive security activities, services,
communication, and incident response
• Formed an instructional technology service, blending within library instructional services
• Improved network services infrastructure
• Re-crafted a peripheral Web team housed within the Marketing Dept. to a thriving Web
and Mobile services team within IT with close collaboration with Marketing and units
across the College
• Established a PMO office to lead strategic projects and develop and disseminate a
project-management toolkit for the College

2. 2
• Led cross-college team in the development of a web-presence strategy, resulting in a
website redesign project and the development of an internally facing portal platform
aimed to integrate and personalize access to information, people, and college resources
External Engagement
• Chair, Hawkins Leadership Roundtable, Educause 2016 Annual Conference
• External reviewer for IT organization at the School of the Art Institute of Chicago (SAIC)
• Led initiative to join the Workday Student Strategic Influencers team, enabling a small
college such as CCA to influence the direction of an impactful product and engaging
CCA students and faculty in collaborative design sprints with Workday staff to envision
the future of the user experience
• Engaged Adobe for a sponsored project with Interaction Design students
• Work closely with Advancement to engage IT Industry partners around potential
partnerships, to shape donor and grant proposals, and secure technology gifts
UNIVERSITY OF CALIFORNIA, BERKELEY – March 2002 to August 2012
Educational Technology Services
Director of Educational Technologies, January 2008- August 2012
(Interim Director for Educational Technology Services, Jan. 2008- Jan. 2009)
Lead the innovative Educational Technology Services department (ETS), the campus-wide
provider of educational technology services and systems. Provide services to a user-base of over
50,000 faculty, students, staff, and research teams for their teaching, collaboration, and learning
technology needs. This includes media capture and delivery; classroom design, installations and
support; mobile AV and production services for classrooms and special events support;
instructional video studio; development and support for virtual learning environments and online
learning applications; faculty development support for teaching, learning and technology in both
classroom and virtual environments; and the campus radio station, KALX. Oversee staff of 55 –
65 employees, and an annual budget of ~$7m comprised of central, recharge, grant, and project-
based income. Act as subject matter expert on a wide variety of educational technology needs.
Accomplishment Highlights:
Strategic Planning
• Leader in open/community source initiatives for higher education
• Led ETS organizational review and strategic planning activities using the balance
scorecard methodology
• Established a set of core values consistently used to focus departmental vision and
strategic priorities
• Initiated and deliver an annual report for the department communicating against key data
metrics
• Increased departmental focus on leading with teaching and learning, embedding teaching
and learning expertise and goals across educational technology activities

3. 3
• Core Member of Student Services Operational Excellence Design team, representing the
Academic Commons/Student Portal
• Member of IT Advisory and IT Governance design team for the OE initiative
representing IT needs in support of teaching, learning, and scholarship
• Oversaw 2011 review and reorganization of ETS unit, aimed at providing focused
leadership and support for both operations and innovation
Innovation
• Envisioned and led the international Opencast project (opencastproject.org), a community
of practice and open source development for media capture, management, delivery, and
teaching, learning, and collaboration tools. Proposed and obtained external funding from
the Andrew W. Mellon and The William and Flora Hewlett foundations for three year
project. Current board chair
• Socialized and launched fledgling Active Learning Classroom (ALC) Project and design
and development of ALC “Test Kitchen” as a demonstrator project and sandbox for
faculty to explore engaged teaching methods with support of instructional design staff
• Engaged multi-year funding for resources to contribute to the design and development of
the Sakai Open Academic Environment as the future teaching, learning, and collaboration
platform for the University
• Partner with Student Affairs IT and the Registrar to create a systems roadmap that
enriches the student experience and bridges across services
• Co-lead with Office of Educational Development the business case, communications and
change management for design and roll-out of new online course evaluation process and
system
• Established User Experience team to implement user-centered design in strategic
projects, leading to recognition as a UX Center of Excellence for the campus
Budget and Operations
• Established classroom costing team to improve maintenance and refresh cost projections
for general assignment classrooms and created a costing model for use in other service
areas
• Shaped and facilitated a diverse departmental funding portfolio of ~$7 million/year
• Advocated for and received necessary ETS operational funding in an increasingly tight
budget climate
• Led the drive for regularization of the budgeting process for baseline ETS operational
budget to ensure adequate and ongoing funding for key infrastructure
UC Online Instruction Pilot Project, Director for Online Learning, December 2010 –
Present (concurrent position)
Establish the strategy and roadmap for the system-wide start up project to design, deliver, and
evaluate online undergraduate courses.
• Lead, motivate, and organize a diverse team of instructional designers and technologists
that work on the project and sit across the 9 UC undergraduate campuses in the course
design and development

4. 4
• Set roadmap for learning environment that can also act as a sandbox for collaboration
across 9 UC Educational Technology units
• Establish partnerships with campus service partners and a wide range of commercial
vendors to evaluate and integrate innovative tools and emerging technologies
Associate CIO for Teaching and Learning, December 2006 – August 2012 (concurrent
position)
Represent and advocate for the IT needs for the campus Teaching and Learning constituency.
Member of the Campus Technology Council, a strategic governance body that oversees and
recommends campus IT budget strategy and prioritization to the CIO and Executive board.
Associate Director, ETS Learning Systems Group, March 2002 – December 2007
Oversaw the Learning Systems Group within Educational Technology Services at University of
California, Berkeley. This team of approximately 20 staff developed and supported scalable and
sustainable open source learning applications and tools for the campus and higher education
community. It provided instructional design support for faculty, graduate and undergraduate
students in integrating the effective use of technology into their teaching and learning activities.
Accomplishment Highlights:
• Spearheaded the campus initiative for a single enterprise-level LMS for the Berkeley
campus to meet the diverse needs of the UC Berkeley faculty and students.
• Led the UC Berkeley Sakai strategy, development, and enterprise implementation
• Presided over a 2000 + % increase in course site creation and adoption (over 2300
sites/sem)
• Facilitated the migration to the Sakai CLE as the single enterprise LMS on campus,
enabling the retirement of four aging and redundant campus systems
• Expanded virtual collaboration services, offering Sakai CLE to campus-wide
collaborative and scholarly project sites (over 2600 sites to date)
• Led the webcast.berkeley program through an extraordinary expansion, resulting in
partnership distribution agreements with iTunes, Google, and YouTube
• Sponsored webcast application re-architecture, establishing key intra-departmental
partnership between Video Services, ETS Applications Design and Development, and
Engineering groups
• Aligned open video content program with the Open Courseware Consortium, the Hewlett
Foundation’s OER program, and stewarded the UC approval process for Creative
Commons licensing for UC Berkeley’s webcast content
• Initiated UC-wide dialog regarding community source licensing resulting in the
Community Source Licensing Summit sponsored by the Mellon Foundation
• Forged strong collaborations with other campus departments such as the Library Systems
and Teaching library, the Registrar, IST, and ResComp resulting in improved services,
increased integration between the bSpace and library and campus data systems
Grant and Innovation Leadership
• The Opencast Project | funded 2008-2011
Received Planning, Implementation, and Organizational Effectiveness grants, jointly
funded by the Hewlett Foundation and the Andrew W. Mellon Foundation

5. 5
o Acted as PI and chair of board on project
o Planning Grant: Explored the requirements and readiness for a new community
source effort around the shared development and design of an open source
podcast capture and delivery system for higher ed. Document best practices and
case studies.
o Matterhorn Implementation Grant: Designed and developed a free, open-source
platform to support the management of educational audio and video content.
Institutions use Matterhorn to produce lecture recordings, manage existing video,
serve designated distribution channels, and provide user interfaces to engage
students with educational videos.
o Organizational Effectiveness Grant: Conducted a strategic alignment exercise
with Matterhorn board and key community advisors to establish a plan for future
(post grant) governance and alignment with other community and open source
projects.
• The Fluid Project (http://fluidproject.org) | Grant funded 2007-2009
Core partner on the Fluid Project, a two-year $2.5M grant from the Andrew W. Mellon
Foundation
o Collaborated on establishing vision and grant proposal
o Directed lead user experience team on the project responsible for development of
UI Components and templates, design patterns, UX methodologies for Fluid
project, delivery of U-Camps for Sakai, uPortal, and Kuali Student Projects
o Member, Board of Directors
• Sakai Project (http://sakaiproject.org) | Grant funded 2004-2005
UC Berkeley ETS was a key contributor to the Sakai development effort. The Sakai
Foundation was established in 2006.
o Member, Sakai Project Board of Directors (June 2004 – 2009)
o Program Chair, December 2005 Sakai Conference
o Chair, Requirements Working Group 2004-2006: Led team to develop and
implement community practice for prioritization of Sakai product features.
o Oversaw and directed four UCB FTE working on the following aspects of the
project:
§ Sakai Gradebook development (2.0 – 2.4 releases)
§ Section Management tool development (2.3 – 2.4 release)
§ Core Contribution to Sakai architecture, Course Management API, and
loosely coupled tools approach to development (June 2004 – present)
§ Leader in UI development and UX activities, including the creation of the
U-Camp, an educational and hands-on workshop for improving the user
experience within Sakai
• eBerkeley Initiative Funded Innovation Projects (2002-2004)
Proposed, received, and managed three Innovation Projects funded through the eBerkeley
Initiative:
o Web-enabled Powerpoint — Project manage and assess the Web-enabled
PowerPoint pilot project, including vendor negotiations, project plan, outreach,
and tester support (complete Dec. 2002, with extension through Spring 2003)

6. 6
o ETS Multimedia Services — Wrote and managed start-up grant for the ETS
Multimedia Services unit, a student-staffed unit that developed campus web sites
and applications using templates and scalable and sustainable methodologies
o Usability Models – Wrote and oversaw project to conduct usability studies for
several campus units and promoted usability methodologies on campus
DIGITALTHINK – December 1998 to March 2002
DigitalThink, Inc. was a leading provider of e-learning solutions for Fortune 1000 companies
from 1996-2004. They provided a large subscription-based course catalog and custom course
development. During my time at the company it grew from 60 employees to over 500.
• Manager, Design Strategies and Technology
Responsible for the start-up and leadership of a cross-functional team with the primary
goal to create reusable interactive elements, learning architectures, and development tools
that serve to increase efficiencies, shorten the product development cycle, and ensure the
creation of best-of-breed e-learning.
• Senior Manager, Quality Improvement Services
Responsible for administrative and functional management of the Quality Assurance and
Maintenance Services teams (20 staff), including: budget, capacity and cost planning, and
design and implementation of strategic programs.
• Catalog Course Development Manager
Responsible for managing a cross-functional team of 8-14 Instructional Designers, Web
Designers, and Web Producers in the development of approximately 10 web-based
courses per quarter.
• Instructional Designer
Instructional and Media Design of course content and interactivity design for e-learning
courses. Worked closely with authors and subject matter experts world-wide to develop
course objectives, author content and multimedia, and establish effective learning
UNIVERSITY OF CALIFORNIA EXTENSION – November 1996 – November 1998
Founding team member and Online Multimedia Specialist for UC Extension Online, a
pioneering, award-winning collaborative project between UC Berkeley Extension and the Center
for Media & Independent Learning.
INKWORKS PRESS – August 1989- October 1996
Founding member for Design, Desktop Publishing & Electronic Prepress Department at
Inkworks Press, a collectively owned and managed offset printing company in Berkeley, CA.
COMMITTEE AND PROFESSIONAL ACTIVITIES
Publications & Select Presentations
• Cloud Migrations: An Opportunity for Institutional Collaboration, Educause Review,
December 16, 2016
• Developing Institutional Cloud Strategies, Educause Review, May 2, 2016

7. 7
• Models with A 21st
Learning Revolution, Educause Annual Conference, October 28,
2015
• Directions for the Digital Learning Environment: the CIO's Perspective,
Educause Live!, June 16, 2015
• ERP in the Cloud: Challenges and Opportunities, Educause Live!, May 13, 2015
• Designing the Next Era of Partnership for Quality Higher Education, Educause Review,
November 10, 2014
• Ubiquitous Everything and Then Some, Educause Review, September 14, 2014
• Getting There: How Your Network Can Help You Get Your First CIO Job (and Succeed
at It!), Educause Annual Conference, October 17, 2013
• Partner for More: Creating and Sustaining Collaboration to Support Campus-Based Rich
Media, Continuing Higher Education Review, v74 p73-80 Fall 2010
• Course Lecture Capture: Innovation or Capitulation?, Educause Annual Conference,
2009
Current Professional Activity
• Member, Salesforce Higher Education CIO Council, 2015-present
• Council Member, Hawkins Leadership Council, 2015-2017
Past Professional Activity
• Hawkins Leadership Roundtable Mentor, 2015-17 (Chair 2016)
• Educause Connect Program Committee, 2015
• Educause Review, New Horizons Editor, 2014
• CIO and Executive IT Leader Roundtable, co-facilitator, West/Southwest Regional
Educause Conference 2013.
• Board Member, New Media Consortium Board of Directors
• Board Chair, Opencast Project
• Vice-chair, Educational Technology Leadership Group
• Co-Chair, Course Evaluation Project
• Vice-Chair, UC Educational Technology Leadership Group (ETLG)
• Chair, ETLG Subcommittee for Online Learning
• Member, Systemwide Library and Scholarly Information and Advisory Committee
(SLASIAC)
• Co-Chair, SLASIAC committee on Copyright
• Member, Committee on Classroom Policy and Management
• Member, Digital Library Services Advisory Group (California Digital Library)
• Member, Steering Committee, UC Berkeley IT Collaboration Tools
• Member, Advisory Committee, Media Vault Project
• Member, Student Systems 2012 Community Council (now Kuali)
• Board Member, Sakai Foundation
• Board member, Fluid Project
• Founding member, UC LMS group, group of LMS managers across the UC System to
collaborate and leverage learning and effort (2005-2009)
• Member, UC School of Global Health Information, Communication and Education
Technology (ICET) Task Force (2009)
• Member, YouTube Advisory Committee (2008-09)

8. 8
• Member, Joint Task Force on Course Evaluation (2009)
• Member, Teaching and Learning Faculty Development Committee, cross-divisional
projects for faculty development. Responsible for the May 2007Teaching, Learning and
Technology Symposium: Cultivating Communities in Our Learning Landscapes
• Member, Steering Cmte., Mellon Faculty Institute for Undergraduate Research (2003-
2007)
• Member and planning group, Educational Technology Committee (2002-2006)
• Member, Information Technology Architecture Committee (2002-2006)
• Member, eBerkeley Implementation Task Force (2003-2005)
• Staff Advisory, IT Governance and Funding and Review Committee (2005)
• Oracle Academic Environment Advisory Group (2006-2008)
• External Reviewer, UCLA LMS Review (Spring 2006)
RELATED COURSES AND PROFESSIONAL DEVELOPMENT
• Hawkins Leadership Council, 2014
• Leading by Design Fellow, California College of the Arts, 2013
• UC Berkeley Senior Manager Leadership Training (Haas Business school), 2011
• Frye Leadership Institute, Emory University & Educause, 2006
• CIO Institute, Haas Business School, UC Berkeley, 2006
• Interaction Design Practicum, Cooper, San Francisco, 2006
• Design Communication Workshop, Cooper, San Francisco, 2006
PROFESSIONAL ENGAGEMENT
• Educause
• DET/CHE
• JASIG
• Sakai Foundation
• Opencast Project
• Open Courseware Consortium
• Open Video Coalition
• New Media Consortium
EDUCATION
• San Francisco State University, MA, Instructional Technology, 1997
• California College of Arts and Crafts, Oakland, CA, B.F.A., 1986
OTHER PLACES TO FIND ME
• LinkedIn: http://www.linkedin.com/in/marahancock
• Flickr: http://www.flickr.com/photos/bigbluetractorgirl/
• Facebook: http://tinyurl.com/2bsfw6
• Twitter: http://twitter.com/mara_hancock