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The MarTech Festival 2017 #MarTechFest @MarTechAlliance
Stewart Rogers
Analyst-at-Large
VentureBeat
@TheRealSJR
Artificially Irrelevant: Is AI
going to make you
redundant, or create new
marketing superheroes?
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
Small data
Big data
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
mobile is the most
transformative shift in
marketing ever
(Since the invention of money. Or maybe language.)
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
3 foot device
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
200X per day
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
87%
agree
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
91%
25-44 year-olds agree
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
80%
rely on a smartphone
before a salesperson
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
70%
use a smartphone for
research before a store visit
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
$500B
of sales influenced by
mobile in 2016
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
$140B
of m-commerce sales in 2016
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
12%
will spend less in 2017
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
Machine Learning
Data
Mining
Artificial
Intelligence
Statistics
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The global cognitive computing market is
expected to reach $12.5 billion in 2019,
up from $2.5 billion in 2014, at a CAGR of
38%.
Research and Markets
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
780 million miles
1 million every 10 hours
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
The MarTech Festival 2017 #MarTechFest @MarTechAlliance
Stewart Rogers
@TheRealSJR
Thank you

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