The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions: • What data and technology skills does their marketing team lack to deliver the perfect customer experience? • How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives? • Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces? This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.