This presentation includes information about the circular economy and Allbirds brands about sustainability.

1. Circular
Economy

2. circular
economy
A SIMPLE EXPLANATION
A system that is regenerates or restores a product or service even
after we extract the maximum value of the use.
A substitute of linear economy (make-use-dispose)
Redefines growth with benefits.
Circular economy is important for future to avoid extinction of
resources.
The aim of the circular economy is to eliminate the waste through
superior designing of products, services, materials, systems and
business models.
Here, waste becomes a resource where all biodegradable returns
to nature and the non-biodegradables are reused.
1. Waste becomes resource
2. Reintroduce
3. Reuse
4. Reparation
5. Recycling
6. Volarizing
7. Use of renewable resources
8. Eco-design

3. relation of
Circular economy
& Millennials:
Millennials (born between 1981 to 1996) are now the largest
demographic segment at workplaces.
According to researchers, the drive to adopt the circular
economy is trending amongst millennials.
The rise of digital technologies and millennials spending
power are resulting a change in shopping trends and
consumer habits.
1. Millennials being Socially Conscious
Study shows that 75% of the millennials are ready to pay extra
for sustainable products.
Recently, coffee cups, palm oil and plastic have been facing a
problem of being a public discussion.
This forces the companies to rethink or redesign their
sustainability for their materials and processes.
As a result of increase in millennials spending power for
sustainable products, companies needs to make their
products more sustainable to stay competitive in market.
2. Increase in Millennials Spending Power
According to certain researches, by 2050, 75% of the workspace
will be represented by millennials which will result in the rise of
their disposable income.
Millennials will increase their spending on products fulfilling
their needs or expectations.
This generates a pressure of the companies to make their
products more sustainable.

4. current affairs
Apparel brands experimented with recommerce.
Starbucks now offers this sippy cup, similar to what they have for hot drinks,
with a moulded spout in the lid. But is it solving the issue or not?
The dyeing process for textiles can be resource intensive, but DyeCoo has a
solution that is water-free and uses no process chemicals. Instead, it actually
uses carbon dioxide. They estimate that one of their dyeing machines can save
32 million liters of water.
Discarded clothing occupies 10 percent of landfills.
Geetanjali begins by taking bales of recycled clothing and sorts by type and
color. They are then able to reprocess them in a highly efficient system that
uses no dyes, no chemicals and little water. They even have a rainwater
harvesting system that serves 35% of their production needs.
Triciclos believes waste is a consequence of consumer habits and bad design.
they are tackling waste at the system level, providing reverse logistics, materials
tracking, collection of recyclables via multiple models, design consulting and
even environmental education programs.
UK changes its waste strategy for circular economy with Brexit. Businesses and
manufacturers in the UK will have to pay the full cost of recycling or disposing
packaging waste.

6. Mission and Vision
ALLBIRDS
Mother Nature made us DO it!
Allbirds is a San Francisco-based direct-to-consumer startup aimed at designing environmentally friendly footwear.
Allbirds was founded Tim brown from New Zealand, who had a keen curiosity to know why the sustainability was absent in
the footwear industry.
Tim teamed up with Joey Zwillinger (an engineer and renewables expert).
In August 2018, direct-to-consumer footwear brand Allbirds announced the launch of “Sweet Foam”,
a biodegradable and environmentally friendly alternative to petroleum-based materials
traditionally used in the manufacturing process of shoe-soles.
"Sugar Zeffers", first ever carbon-neutral green alternative to the traditional EVA foam.

7. materials
MERINO WOOL
Allbirds uses sheep wool fibers that are 20% diameter of the human hair.
Due to sheep wool, the process becomes 60% less less consuming compared to
the synthetic fibers.
Allbirds work with leading organizations like ZQ Merino to ensure the wool is
held to high standards of farming, land management and animal welfare.
WOOD
Allbirds tree fiber—TENCEL™ Lyocell—is sourced from South African farms that
minimize fertilizer and rely on rainfall, not irrigation.
Compared to traditional materials like cotton, it uses 95% less water and cuts
carbon footprint in half.
SUGARCANE
It’s so self-sufficient, in fact, that when it’s processed, its biomass is extracted to
literally power the mill and fertilize the next year’s crop.
When transformed it into Sweet Foam shoe sole, it contours to the feet for
bouncy comfort that lets people let loose.

8. materials
PLASTIC BOTTLES
Recycled plastic bottles find new life as Sugar Zeffer straps. They believe in
reincarnation.
CASTOR BEAN OIL
Used in the Zeffer strap’s cushy bio-foam interior and bio-nylon anchors.
RECYCLED CARDBOARD
Allbirds does not only make sustainable footwears, but also sustainable
packaging. Their packaging is made from 90% recycled cardboard.

9. know more..
Can last more than 8 months!
They’re made out of wool, so they’re extremely comfortable.
Since they are made out of wood, one can machine wash it and they will look
brand new.
Its insulation properties allows you to go sockless when wearing this shoe.
The brand offers adorable sneakers for toddlers, too (and we feel you need to
know they're called Smallbirds).
The company has raised $9.95 million in 2016 to spread its vision.
The collab, joining Allbirds’ sustainable sneakers and Outdoor Voices’ comfy,
recreation-friendly clothes.
“Sugarcane pulls carbon out of the environment,” says Jad Finck, Allbirds’ VP
of sustainability and innovation. “It breathes it in, converts it into chemical
energy in the form of sugar, and then we convert it into this foam. So while
other soles are adding to the carbon footprint, this one is actually carbon
negative.”
Allbirds is making the recipe for SweetFoam open-sourced and available to
the rest of the industry so that other brands can start incorporating it into
their shoes as well.

10. success story
Leonardo DiCaprio Invests in Footwear Brand
Allbirds: 'I Am Proud to Join the Company'
The Google co-founder Larry Page wears Allbirds,
according to the shoemaker, as do the former
Twitter chief Dick Costolo and the venture
capitalists Ben Horowitz and Mary Meeker.
The brand has developed a cult-like following
among Hollywood moms including Hilary Duff,
Mila Kunis, Mindy Kaling, Jennifer Garner, and
more, who have all been spotted out in a pair of
the brand’s Wool Runner sneakers.

11. thank you