Thesis

1. FASHIONABLE QR CODES THE UP AND COMING FASHION TOOL Manou Driessen & Sophie Prins European Fashion Business School TMO| Detex Colloqium

2. Introduction Do not turn off your smart phones! Questions after presentation ± 20-30 minutes FASHIONABLE QR CODES

3. Main Question How cantheQRcodeaddmorevaluetothefashion industry? FASHIONABLE QR CODES

4. The development of the QR code Two dimensional barcode (1994) Scanned by mobile phones Quick Response; all kinds of content by high speed! Common use in Japan Increasingly popular worldwide FASHIONABLE QR CODES

6. 2 Dimensional

7. 360° degrees scanning

8. 7089 digits in stead of 20-30 digits

9. More content opportunitiesFASHIONABLE QR CODES

11. Content can not be changed!FASHIONABLE QR CODES

13. Professional companies which have the know how

14. Provide mobile websites and servicesFASHIONABLE QR CODES

15. Structure and creations FASHIONABLE QR CODES

16. WATCH THIS.. The currently use of the QR code FASHIONABLE QR CODES

17. SWOT Analysis of the QR code FASHIONABLE QR CODES

18. The QR code as fashion tool Possible short term ‘ applications’ for the fashion industry FASHIONABLE QR CODES

20. Information about material, treatment etc.

21. Corporate social responsibility

22. Opportunity for social responsible thinking brandsFASHIONABLE QR CODES

23. 3 Step styleadvice Step 1 Step 3 Step 2 FASHIONABLE QR CODES

25. Always able to scan the item

26. Self scan serviceFASHIONABLE QR CODES

28. Each characters has its own QR code

29. Forwarded to the website with fashion itemsFASHIONABLE QR CODES

31. Immediately forwarded to the website with fashion itemsFASHIONABLE QR CODES

33. Each character has its own QR code

34. Forwarded to the website with fashion itemsScan the fashion with your Smartphone FASHIONABLE QR CODES

35. Quick Response on trade fairs Inspiration QR codes on stands QR code scanners for every visitor Connecting QR codes to GPS system FASHIONABLE QR CODES

37. Tour through the company or department

38. Manufacturers

39. SeminarsFASHIONABLE QR CODES

41. Directly fowarded to the person’s social network

42. SeminarsFASHIONABLE QR CODES

44. Will give information about your environment

45. Just like a GPS- system FASHIONABLE QR CODES

46. The PM code Paper Memory code High capacity due to color use Licensed by Microsoft© FASHIONABLE QR CODES

47. QR Code, the new fashion tool?! Many possibilities High speed Easy to use Environmentally friendly Conclusion; The QR code sure adds more value to the fashion industry! FASHIONABLE QR CODES

48. The EndQuestions? SCAN ME FASHIONABLE QR CODES