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Why Wikis sucks for post production environment? Capturing the essence of document interactivity Manoj Ranaweera [email_address] 07769734491 http://www.manojranaweera.com

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Disclaimer <ul><li>Personal Opinion </li></ul><ul><li>Very Subjective – only one of many views </li></ul><ul><li>Does not reflect company policies of edocr Ltd, ebdex Ltd or any client organisations. </li></ul>

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Wikis are great <ul><li>Collaborative </li></ul><ul><ul><li>Rank does not matter </li></ul></ul><ul><li>Community of Users </li></ul><ul><ul><li>Removes geographical barriers </li></ul></ul><ul><li>Knowledge Repository </li></ul><ul><ul><li>Captures knowledge of community </li></ul></ul><ul><li>Everyone owns it – yipee! </li></ul><ul><ul><li>No real hierarchy </li></ul></ul>

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How many Wikians does it take to change a light blub! <ul><li>One </li></ul><ul><li>But, anyone can change it back </li></ul><ul><li>Could end up with the old light bulb again and again </li></ul><ul><li>Creating constant light on light off situations </li></ul><ul><li>Not to mention coloured bulbs – red! </li></ul>

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We love <ul><li>Man, I thought I had seen it all on Wikipedia … but check this out. Another great example of Wiki-intellect at work — see the talk page tracking the article on Benazir Bhutto (http://en.wikipedia.org/wiki/Talk:Benazir_Bhutto). Look at this idiot’s comment, entered today: </li></ul><ul><li>“ Because I am neither any race or religion related to this article nor could I care less who Benazir Bhutto is (who I thought was a man when I read the news), I’ve decided I am the perfect candidate to objective review and edit this article and so I shall! .:DavuMaya:. 01:43, 19 October 2007 (UTC)” </li></ul><ul><li>My reponse, also on the talk page: </li></ul><ul><li>“ So by your own admisison, you know nearly nothing about the topic matter, and you consider yourself to be the ‘perfect candidate to objective [sic] review and edit this article’ … Wow. Only on Wikipedia …—Preceding unsigned comment added by 65.80.29.189 22:55, 19 October 2007 (UTC)” </li></ul><ul><li>Davumaya responded, and established that, indeed, he is actually serious in what he says. He truly believes that ignorance of a topic is an asset, not a liability, when refereeing content. Apparently gross ignorance is even better. He’s so clueless that he doesn’t even know the gender of a person who’s been a public figure on the world stage for over two decades (doesn’t he ever watch the news? or does he spend all his waking hours watching Nick-At-Nite?) … and he believes this makes him the “perfect” editor. </li></ul><ul><li>Wow. Just … wow. You don’t get that stupid from a mere congenital defect. Ya gotta work at it. </li></ul><ul><li>There are far too many Davumayas on Wikipedia, which is why I don’t even try to discuss Wikipedia’s flaws with die-hard Wikipedians anymore; it’s like trying to have a rational discussion with the “aliens abducted Elvis” crowd. I must say, though, this is a first — I’ve never seen Wikidiocy presented quite this nakedly before. But on the positive side, guys like him give me a lot of great material to show my students. </li></ul>“ Because I am neither any race or religion related to this article nor could I care less who Benazir Bhutto is (who I thought was a man when I read the news), I’ve decided I am the perfect candidate to objective review and edit this article and so I shall!”

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So Wikis sucks (sometime) <ul><li>Lack of hierarchy matters </li></ul><ul><li>Different personal agendas cause conflicts </li></ul><ul><li>Accuracy becomes questionable </li></ul><ul><li>Non questionable culture is dangerous </li></ul>

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But Wikis are here to stay <ul><li>Wikis has a place </li></ul><ul><li>Great when used correctly </li></ul><ul><li>Should be part of the tool kit </li></ul><ul><li>Not the only tool </li></ul>

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Post production <ul><li>Wikis can be used to create a document </li></ul><ul><li>With other tools – desktop publishing </li></ul><ul><li>Use best of breed for post production collaboration, e.g. edocr </li></ul>

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A knowledge distribution channel Knowledge Seeker Knowledge (product information To white papers) upload | convert | Share an alternative to Search Engines (e.g. Google)

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edocr – document page

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document interactivity Community Prospects Customers Peers Other stakeholders Authors (product information To white papers) Interaction Ranking Commenting E-mailing Blogging Bookmarking and more edocr Alpha, Beta and Beyond Advanced Functionality RSS Feeds <ul><li>Latest </li></ul><ul><li>Highest Ranked </li></ul><ul><li>Most Popular </li></ul><ul><li>Most downloaded </li></ul>

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edocr – Home Page

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Some benefits <ul><li>Document authors and publishers : </li></ul><ul><li>Feedback </li></ul><ul><li>Run Marketing campaigns </li></ul><ul><li>Sell documents </li></ul><ul><li>Reach larger readership </li></ul><ul><li>Embed documents </li></ul><ul><li>Special Interest Groups </li></ul><ul><li>Analytics </li></ul><ul><li>Competitive analysis </li></ul><ul><li>Improve products and services </li></ul><ul><li>Evaluate products and services </li></ul><ul><li>Knowledge Seekers : </li></ul><ul><li>My edocr </li></ul><ul><li>Feedback for further knowledge </li></ul><ul><li>Special Interest Groups </li></ul><ul><li>Buy at low cost </li></ul>

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typical engagement M aking edocr part of your marketing communications strategy for: + products + services + company + division + subject (CSR) + and more… Leading to: + better products and services + better stakeholder communications + find new revenue prospects

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[email_address] http://www.edocr.com 07769734491 Manoj Ranaweera (Founder and CEO) making document interactivity a reality “ I have recently uploaded documents to edocr. Found it easy to use, slick appearance and good functionality on first impressions. Look forward to using this as traffic increases. Could be a nice way to circulate newsletters as well as case studies and articles.” Andy Jarosz, Director, DocLeaf