2. Introduction(Biscuits Industry in India)
Largest Manufacturer’s of Biscuits & Confectionaries almost
80 years.
Parle itself symbolizes quality grate taste.
Most are Parle product are market leaders.
Available Everyone.
Beacon of faith & trust for the consumers.
Grate strength is extremely widespread distribution network.

3. History of Parle-G
Established in 1929
1st Brand- Parle glucose & Parle Manaco.
Multimillion US$ company.
Market leader in many product.
Won acclaim at the Monde selection since 1970.
40% of the total biscuit market.
15% of the total confectionery market.

4. Overview – Parle Agro
Pvt. Ltd.
Food, Beverages Fast Moving Consumer Goods (FMCG)
Enjoys 40% market share of the total biscuit market in
India.
Owns Parle-G, which is largest selling biscuit in the world
with 80% market share in the glucose biscuit category in
India.
Parle group has a manpower strength of over 2500
employees, including over 400 professionals.

5. Parle products

6. Market Share…..
Frooti Biscuits
Bailley Confectionary
85%
22%
38%
Market Share
14%

7. Product life Cycle For
PARLE-G
Introduction
Growth
Maturity
Decline
Sale
Profit

8. The Technology Parle
Uses(Stephan mixer)
The Stephan TK Mixer is a component to automatically feed
the down-stream make-up equipment for biscuits, bread,
rolls, buns, cake, sweet goods, cookies and crackers.

9. The Stephan Mixer
Process
The operation can be divided into four phases:
1. Loading
2. Mixing
3. Kneading
4. Discharging

10. process
Raw Materials Testing Mixing
Moulding
Baking
Cooling
Packing

11. ROTARY MOULDER
 Approximately 10,000 biscuits come out in a minute.
 Has 260 cups fitted in it which gives shape to the
biscuits and an impression embossed on it of Parle-
G.

12. Data Analysis (Costumer
satisfaction) 2013-2014
64%
25%
11%
Costumer satisfied
Both
Not satisfied

13. Achieve goal of Parle
2014 E 60%
2013 4o%
2012 30%
2011 20%
2010 15%
2009 11%

14. Annual production parle
16
14
12
10
8
6
4
2
0
Product demand
Product qulity
Product price

15. Annual growth rate of Biscuit
Industry
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Not applicable
Selling
Demand

16. Biscuit Industry profile
Un organised
secture
40%
Organinised
secture
60%
Two Sectors of Biscuit Industry

17. Conclusion