2. Product Mix
 Honda Motorcycle & Scooter India Pvt. Ltd
 Honda Cars India Ltd.
 Honda Power Products Limited

3. Product Line – Length, Width and
Depth
 SCOOTERS
-AVIATOR
-DIO
-ACTIVA
 MOTORCYCLES
o DREAM YUGA
o CB TWISTER
o CB SHINE
o CBR
-1000RR
-250R
-150
o CBF STUNNER
o CB UNICORN
o CB UNICORN DAZZLER
o VFR 1200 F
o VT1300CX
o CB 1000R
HMSI HCIL
BRIO
E MT
EX MT
S MT
S(O)MT
V MT
S(O)AT
V AT
JAZZ
JAZZ
JAZZ SELECT
JAZZ X
CITY
CORPORATE
E
S
V MT/AT
V(AVN)
V Sunroof MT/AT
CIVIC
CIVIC 1.8 S
CIVIC 1.8 V
ACCORD
ACCORD 2.4
CR-V
2.0L 2WD
2.4L Real time 4WD
HPPL
Generator
PORTABLE-HANDY
EK 400
EBK 650
EM 650
EBK 1000
PORTABLE-SILENT
EXK 1200
EXK 1200s
EXK 2000
EXK 2000s
EXK
2000AC
EXK 2800
EXK 2800s
PORTABLE-LPG
EB 650GP
EB 2000GP
INVERTER GENERATORS
EU 65is
EU 30is
Water pumps
WBL 30(LPG based pump set)
WBK 15
WBK 30
WBK 30FF
WPK 20
WPK 20 FF
Engines
GK 100
GK 200
GK 300
Lawnmowers
HRU 196 K1
Brush cutters
UMK 435T U2ST
Tillers
FE 500 E-1

4. Products Selected
HONDA ACTIVA
CB UNICORN
CB 1000 RR

5. Honda Activa
 Activa is the 1st
scooter model in India by
Honda.
 Launched in 2001
 4 Stroke Engine
 Activa is one of the most trusted gearless
scooter in Indian Market.

6. Pricing Strategy
 Price is more than competitors
 Used Maximum Current Profit Strategy

7. Promotion
 Advertising - Banners, Showroom displays,
Newspapers, Bill boards, Pamphlets and TV
commercials.
 Sales Promotion – Prizes, Free gifts, Free
service camps.
 Public relations – Press Releases, Articles
in magazines.

8. Honda Unicorn
 Launched in 2005
 First Motorcycle to feature Mono-
suspension.
 Design is done keeping in mind Indian
road conditions.

9. Pricing Strategy
 Honda has used “ Market Based
Pricing”.
 Due to many competitors from 150cc
segment.

10. Promotion
 Advertising - newspapers , magazines, TV
commercials ,Hoardings
 Believe in keeping direct contact with the
customer
 Events – Sponsoring events, Giving test ride
to the youth
 Offers – Festival offers
 Public Relations - Paid reviews in various
motor bike magazines and TV shows.

11. Honda CB 1000R
 The powerful engine with latest dynamic
transmission system.
 Efficient enough to generate zipper
acceleration and pick up without
producing any sort of vibration and
noises.

12. Pricing Strategy
 Honda has used “Premium Pricing
Strategy”.
 Pricing is done to attract status
conscious consumers.
 Enhance and reinforce a product's
luxury image.

13. Promotion
 Public Relations – Stories in
magazines like Autocar, Bike,Overdrive.
 Direct Marketing – It sends emails to
their customers about their new launch.
 Events – In Auto Motor shows and
grand launch party.

14. Presented By:-
 Roshni M D