Social Media Tricks That Will Generate Sales & Leads in No Time
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This document provides tips for using social media to generate sales and leads for small businesses. It outlines a 23-step social media marketing plan including optimizing social media pages, being authentic, encouraging reviews, engaging with others, sharing interesting content, listening to customers, analyzing metrics, running contests, advertising, and scheduling posts. The overall message is that social media is a powerful tool that small businesses can benefit from by dedicating just a few hours per week to engage audiences and promote their brand.
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Social Media Tricks That Will Generate Sales & Leads in No Time
- 1. By: Amberly Rundell Social Media Tricks That Will Generate Sales & Leads in No Time!
- 2. 1.4 Billion People Photo by James Cridland - Creative Commons Attribution License https://www.flickr.com/photos/18378655@N00
- 3. The Internet is the Most Powerful Marketing Tool in History
- 4. Welcome to the Social Media Revolution https://www.youtube.com/watch?v=ZQzsQkMFgHE
- 5. Social Media is not just for the big dogs… www.littlefriendsphoto.com
- 6. Small Businesses Can Benefit from Social Media Too!
- 7. Can social media really help your business?
- 8. • 40 MILLION SMB’s have Facebook business pages • 87% of small businesses claim that social media has helped their business. • Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media. Credit: Forbes https://www.facebook.com/business/success/
- 9. The Proof is in the Numbers Website visits from Facebook
- 11. Step 1: Define your goals Increase email newsletter sign ups Increase website visits Increase overall sales Increase blog traffic Promote specials Create valuable business connections Promote contests Customer service Build reviews Build relationships
- 12. Step 2: Competitor Analysis Research and get inspired!
- 13. Step 3: Define your platforms
- 14. Step 4: Create your pages http://tinyurl.com/FacebookPageChecklist
- 15. Step 5: Post Content
- 16. Step 6: Measure Results
- 17. Social Media Tricks That Will Generate Sales & Leads
- 18. #1 – Optimize Your Page. Make sure your social media pages look professional and show off your brand, products or services.
- 19. Bad
- 20. Good
- 22. Show off Your Establishment, Products or Services
- 23. #2 – Be Authentic. Use Real Customers in Your Photos
- 24. Use Real Customers in Your Photos
- 25. #3 – Add your website link to your social media accounts
- 26. Add your website address in your “About” section *To do this, open your page, click on “About”, “Page Info,” then edit the short description.
- 27. Include links in your About section (Not just to your homepage, but to secondary pages as well.)
- 28. Add your phone number to your profile. “For a FREE Consultation, call…” “To BOOK NOW, call …..”
- 29. #4 - Optimize your Cover Photo
- 30. Include Your Specials in your Cover Photo
- 31. Include Your Speials in your Cover Photo Include Your Specials in your Cover Photo
- 32. Add a Call-To-Action in the Description Area of Your Cover Photo (“Book Now,” website link, phone number, etc.)
- 34. Include a link to a blog post promoting a new product or service (In the blog post, give away something for free to capture their email address.)
- 35. # 5 - Add your “Call-to-action” Button (Book Now, View Our Menu, Free Quote, etc.”)
- 36. Add your “Call-to-action” Button (Book Now, View Our Menu, Free Quote, Contact Us, etc.”)
- 37. View Statistics
- 38. #6 Optimize your Photo Albums
- 40. Add Information and Links in the Description Area
- 41. Add Information and Links in the Description Area
- 44. #7 – Be the Expert Share valuable and useful content including tips, advice, helpful links and news.
- 45. “You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!” – Gary Vaynerchuk
- 49. Promote expos, workshops, etc.
- 51. •How can you help your target audience? • What are they searching in Google that you already know the • answer to? •What are the FAQ’s you receive?
- 52. #8 - Encourage Customers To Leave You Reviews
- 53. How to Enable Reviews on Your Facebook Page
- 54. #9 - Respond to Your Reviews
- 55. #10 - Study your competitors
- 59. Tagboard
- 60. #11 - Connect and Follow Others Don’t just wait for the leads to come to you – look for them yourself.
- 61. • Business Partners • Clients • Members of the Chamber of Commerce • News Channels • Potential Business Clients • Competitors • Influencers • Local Directories
- 63. Easily Follow Others Using Your News Feed and Re-share Their Content
- 64. # 12 Post Interesting Content
- 65. Determine your categories •Specials •Products •Behind the Scenes •Upcoming Events •Testimonials •FAQ’s •Employee Spotlights •Fill in the Blanks •Contests •Tips •User Generated Photos •Open End Questions •USP •Your “WHY”
- 66. What is your USP? (Unique Selling Point)
- 67. How are you different from your competition?
- 69. What is UNIQUE to your business? 1) Family owned business since 1960 2) Has your Executive Chef won numerous awards? 3) Do you offer emergency services 24-7? 4) Do you offer private yoga classes inside of your hotel rooms? 5) Do you have customers that have been coming to you for 20+ years? Think about what makes your business special!
- 70. Have you won any awards?
- 71. Content Ideas
- 72. Show pictures of your products.
- 73. Do you have a unique product?
- 74. Pull back the curtains of your business
- 75. Show behind the scenes pictures
- 77. Specials
- 78. Case studies
- 81. Testimonials
- 82. Share tips in your industry. Be the Authority.
- 84. Videos
- 86. Ask Questions
- 87. Community Events
- 88. Charity Work
- 90. Exclusive Deals Only On Facebook
- 92. Capture Moments Special moments are happening all the time at your business. Take out your phone and capture them!
- 93. Capture Moments
- 94. Capture Moments using real people and real stories https://www.youtube.com/watch?v=R1CvK_XAZMM https://www.youtube.com/watch?v=R1CvK_XAZMM
- 95. Every business has a story. What’s yours?
- 96. #13 - Listen and Respond
- 97. # 14– Design like a Professional (without professional skills!)
- 98. Edit Photos Like a Pro www.picmonkey.com
- 99. Quotes
- 101. www.Canva.com
- 102. #15 - Promote! Tips to Get More Fans
- 103. Add social media logos to your email signature
- 104. Add Your Social Media Icons to Your Email Newsletters
- 105. Website
- 106. Add the share and comment feature to your blog posts
- 107. Media & Marketing Materials •Newspapers •Radio Ads •Brochures •Business Cards
- 108. bit.ly/189avry 25 Tips To Get More Fans
- 109. #16 - Run a Contest
- 110. Contests
- 111. Contests
- 112. Contests
- 113. Give Away Something for FREE
- 114. #17 - Advertise on Social Media
- 115. Boost Your Post
- 116. How to Boost Your Post
- 117. Organic Post Targeting (It’s free!) With Select Targeting, you can target your audience by gender, education, age, location, language, interests, relationship status etc.)
- 118. #18 - Add a Contact Form to your Facebook Page
- 119. #19 - Share Your Post on Local Directory Pages
- 121. Boost Your Post on Local Directory Pages
- 122. Boost Your Post on Local Directory Pages
- 123. #20 - Analyze your statistics
- 125. #21 - Encourage fans to check in at your business practitionersjourney.com
- 126. #22 - Schedule Posts Ahead of Time
- 127. #23 Target People Nearby Your Business with Facebook Local Awareness Ads
- 128. Target People Nearby Your Business
- 129. #24 Add a Feature Video to your Page
- 130. Featured Videos Show up First on Mobile Devices
- 131. Homework • Take out your notes again • Try out 2 or 3 things you learned today!
Editor's Notes
- Here is an example of a man who ran his own underwater dog photography business. He had very little money to advertise. He heard about Facebook and decided to make a business page. He uploaded some of his pictures, and share it with friends, who LOVED his work, and who shared it with their friends, who shared it with their friends. His business took off, due to a Facebook page, that was FREE, and now he runs a very successful business.
- All of your efforts on social media, can be tracked using special tools like Google Analytics. You can see exactly how many visits you got from social media, how many bookings you got, how many sales you made that came from Facebook.
- Step 1 - Define your goals! What is that you want to achieve? Is it more website traffic? Do you want to promote new specials and products? Once you have this established, then you know what you’re working towards.
- Research or SPY on your competitors. Study what other businesses are doing and get inspiration from them! Use the search bar on your social media sites to research competitors. If you see things you like, take a screenshot of it, and collect these screenshots on word doc that you can refer back to in the future. I like to call it my inspiration library. Study your competition and watch where they participate on social media. Don’t recreate the wheel.
- Define your platforms. This is a question I get very often. Which social media platforms should I be on? The short answer? It depends. The long answer… where are your customers hanging out? If you’re a B to B, I would recommend focusing your effort on LinkedIn. Pinterest is great for retail and tourism business. Google+ is for everyone since it helps you in rank in the search engines. Quality trumps quantity. Pick one or two social media platforms and master them.
- Optimize Your Path to Conversion It’s important to make sure it is super-easy for potential buyers to buy. Take a look at your Facebook page. Does a potential buyer have to click on the Info tab to find your website, then go to your website and figure out how to buy your products or services? If so, you are likely missing out on the opportunity to convert Facebook fans into purchasers.
- Don’t talk TO people. Talk WITH people.
- Follow like minded businesses. Watch and observe them.
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts? *Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- Ask your audience questions. Consider it marketing research. Hey, we’re planning on adding a new menu item this month. Do you like A) or B) better? This gets them involved, and gets that conversation going, and they feel special, as if they were part of the planning process. Ask questions. Be generally interested in what your audience has to say. I personally believe that a strategy of CARING outweighs everything else. Show them you care and listen to them. You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.
- In social media, content leads to conversations, conversations build relationships, and relationships result in ROI.
- So much can be done with the technology at your fingertips. Use your phone to interact with guests, customers, etc.
- People will forget what you said, but they’ll always remember how you made them feel. Make them feel something. IN marketing, the key is to not express the boring what you do, or HOW you do, express to them the WHY you do it.
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts? Contests – Best engagement photos, cutest couple, etc.
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts? Contests – Best engagement photos, cutest couple, etc.
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts? Contests – Best engagement photos, cutest couple, etc.
- The expert in anything was once a beginner.