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Tiktok Advertising Marketing Media Kit
- 1. Unlock the Power of Location TikTok Advertising edsfze.com +971-4-5193444info@edsfze.com /edsfze@edsfze
- 2. Company Overview Founded in 2006 EDS is pioneer in location-based mobile advertising, our clients benefit from truly international talent and expertise. edsfze.com 100GB Of location data processed every hour 26BN Bid requests analysed daily 300M Verified IP Addresses 3.6M Unique pushers P/M Unique Location Tech Cross Device Innovation Led Verified Location Data
- 3. Layered with location User Journey Location is the foundation of every EDS campaign. Smart Pin Filters out inaccurate lat/longs Smart Scale Proprietary Wi-Fi location technology edsProximity Accurate geo fencing that performs at scale edsAudience Target audiences based on location & contextual data edsAudience+ Re-target audiences in the comfort of their own home edsPath Re-target audiences based on their behavioural data edsConnect Reach relevant audiences across multiple devices TV Synchronise mobile ad serving with your TV advertising OOH Amplify your outdoor advertising with mobile edsPlay Multi-format location data-powered video advertising solution edsNative Creatively engage your audiences through native IRI Did the consumer buy your product? ODR How does the consumer feel about your brand? edsFootsteps Did the consumer visit the store? Reporting Sync Cross Device Formats Geo Fencing Historical Location edsfze.com Performance Real-time edsEngage Measure and understand the true engagement of your audiences
- 4. TikTok Advertising edsfze.com EDS is a TikTok marketing agency in Dubai, UAE. We are specializes in promoting advertisements to a large audience on TikTok to drive qualified leads through TikTok advertising. TikTok is the leading destination for short-form mobile video. Mission is to inspire creativity and bring joy. Reach diverse audiences around the world through TikTok Ads, an all-in-one marketing solutions platform across some of the world’s fastest-growing mobile apps Grow your business and reach new audiences by connecting with the consumers of tomorrow in 20+ markets worldwide. Tell your brand story in a uniquely TikTok way Meet the next generation Get unique engagement Drive exponential growth
- 5. TopView Brand Takeover In-Feed Ads Branded Hashtag Challenge Branded Effects A storytelling video ad embedded within the ‘For You’ feed, designed to drive users to engage with your Business Account Increase your brand awareness and build a strong impact with a full-screen display on splash screen Full-screen video format that showcases your brand at first view upon opening the app. Offering brands both REACH and ENGAGEMENT with the whole TikTok Leverage user engagement with fun and interactive Branded Effect to boost your brand buzz amongst a mobile-first audience Build close connection between brand and users. Use key resources to boost and participation. Joint effort to create massive quality contents
- 6. Increase your brand awareness and build a strong impact with a full-screen display on splash screen“ “ Brand Takeover Remark: For more details please check our Ad Specs. 3 seconds long JPG or 3-5 seconds long GIF/Video Enjoy 100% SOV on splash screen External and internal landing page supported The first display you see upon opening TikTok Remark: Available in SA, UAE, KW, QA, OM, BH.
- 7. Remark: CTR increase is compared to Brand Takeover, Video View is compared to In-Feed Ads TopView is currently not available in Saudi Arabia and Egypt in Q3, 2019; For more details please check our Ad Specs. A high impact, full-screen video format that showcases your brand at first view upon opening the app. Offering brands both REACH and ENGAGEMENT with the whole TikTok audiences through a visually impactful, story-telling way. Effectively drive ad performance Support external and internal landing page conversion and user engagement (like, comment, share, follow etc.) The must-see placement upon opening TikTok, enjoy 100% SOV on splash screen, show your ad in a noise-free environment “ “ TopView Recommended 15s video (although up to 60 seconds available) to comprehensively deliver your brand message 37% CTR increase 68% Play to 3-second video view increase 24% Play to 100% video view increase
- 8. A storytelling video ad embedded within the ‘For You’ feed, designed to drive users to engage with your Business Account “ “ In-Feed Ads (Account) • Up to 60 seconds, full-screen video, set to auto-play with the sound on • Users can engage from like, comment, share, follow your business account, create videos with your soundtrack • Supports external and internal landing pages, as well as APP downloads. • CPT (One Day Max) and CPM (Brand Premium) buying supported
- 9. A storytelling video ad embedded within the ‘For You’ feed, with multiple clickable elements to increase conversion “ “ In-Feed Ads (Diversion) • Up to 60 seconds, full-screen video, set to auto-play with the sound on • Users can engage from like, comment and share • Supports external and internal landing pages, as well as App downloads. • CPT (One Day Max), CPM (Brand Premium), CPC, oCPC buying supported
- 10. A conversational card format that enhances your branded content, leads to multiple destination pages and increases CTR “ “ Interactive Cards Remark: 1. CTR increase is calculated based on ad testing in India market. • Enable brands to initiate a conversation with consumers and drive interests to click and learn more • Shown to increase CTR by 26% • Two different buttons on interactive card can direct to different landing pages, providing more opportunity for brands to deliver product education
- 11. A conversational card format that enables your brand to gain more engagements and collect real-time first-hand users feedbacks “ “ Voting Cards Remark: For more details please check our Ad Specs. • Intrigue users to engage and vote for their favorite; the button will discolor once clicked, users get to see the real-time voting results • Collect user responses and get to know consumers’ preferences
- 12. 18B43 minsSAUDI ARABIA Average time spent per user per day MAU 5 times Average APP opened per user per day Monthly Video Views 8M TikTok User Statistics 7B41 minsUAE Average time spent per user per day MAU 4 times Average APP opened per user per day Monthly Video Views 3.1M 2.6B43 minsKuwait Average time spent per user per day MAU 5 times Average APP opened per user per day Monthly Video Views 1.1M 1.3B38 minsQatar Average time spent per user per day MAU 4 times Average APP opened per user per day Monthly Video Views 0.6M 1.3B41 minsOman Average time spent per user per day MAU 4 times Average APP opened per user per day Monthly Video Views 0.5M 512M40 minsBahrain Average time spent per user per day MAU 5 times Average APP opened per user per day Monthly Video Views 0.26M
- 13. Age Gender Geo (States) Device Price Device Brand Mobile Carriers Language Interest Network* OS* Trending Content* Saudi Arabia x √ √ √ √ √ √ √ √ √ √ United Arab Emirates x x x √ √ √ √ √ √ √ √ Remark: 1. Targeting only applies to In-Feed Ads – CPM buying (i.e. Brand Premium) in Saudi Arabia and United Arab Emirates 2. OS/Network targeting traits can be displayed to clients in closed-door meetings only. 3. “Trending Content” ensures videos before and after the ad will be high quality*, as well as reviewed and approved by machine and content control team. (*High quality: the video is ranked 5% in terms of Video View among all videos displayed in ‘For You’ feed of the day.) Targeting Options
- 14. edsfze.com Bank Transfer:- COMPANY: EXPRESS DIGITAL SYSTEMS FZE BANK/Account No: EMIRATES NBD : ACCOUNT NO.(AED): 1014881656401 IBAN (AED): AE830260001014881656401 SWIFT CODE: EBILAEAD, DUBAI SILICON OASIS, DUBAI, UAE Description Placement Impression (Qty) Cost (AED) TikTok Ad’s IN FEEDS VIDEO ADS Randomly placed among the first 130 in- feed videos * Gender, Age, OS, Network, Device, Language, Interest and Trending Content targeting are available for In- Feed Ads running in UAE and SA market; SA market also supports Geographic (States) and Carrier targeting. * In terms of creatives, please refer to our ad specs for more details. 100,000 3,000 TikTok Ad’s 250,000 6,875 TikTok Ad’s 500,000 12,500 TikTok Ad’s 1 Million 22,500 Note:- 1. CPM means 1 CPM = 1000 Impressions. 2. Above cost does not include the cost of Banner Ad’s creation. Charges for the same will be separate. 3. Above mentioned cost is for displaying ad’s only, we don’t promise number of clicks. However if the objective of the campaign is to get more clicks, than campaign can be optimized/designed in that way, 4. Terms & Conditions are subject to change from Social Media Companies Various elements of online marketing that we can offer support for include: TikTok Ad Campaign 1. With TikTok Ad's choose the location, gender, age, likes and interests, workplace and education of your target audience. 2. We will create and manage the campaign. Campaign will be monitored on a regular basis and changes made accordingly for best results. 3. We will provide periodical reports. TIKTOK ADVERTISING COST