2. Introduction
Kwality Wall's is an Indian multinational frozen desserts brand owned by
the Indian consumer goods company Hindustan Unilever. It is a major
producer and distributor of frozen dessert products
in India, Bangladesh, Bhutan, Brunei, Myanmar, Nepal, Sri
Lanka, Thailand, Singapore and Malaysia. Kwality Wall's products contain
no milk derivatives.
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3. What is Kwality Wall's?
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o Happiness is essential". The ultimate mission of Kwality Walls is to spread
happiness by putting smiles on everyone's faces through their wide variety
of desserts and ice creams. Kwality Walls caters to the taste buds of all
age groups with huge varieties of frozen delights.
o The reputed brand name, excellent distributions, and the diverse range of
the delights flavors Kwality Walls.
o Kwality Walls has a reputed and well-established brand name as it is
completely committed to the preferences and happiness of the customer
base and efficient.
4. Kwality walls opportunities
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o Demand for healthy ice creams: There has been an
increase in the demand for healthy ice creams which has
been fuelled by the concern for health. The current trend is
low fat, sugar-free, lactose-free, as well as low-carb ice
creams that are rich in nutritional goodies like calcium and
fruit. Kwality Walls has a lot of focus on these sectors.
o Change of consumer preferences: Aspects like influence of
western culture, growing interest in snacking, increased
propensity to spend and more eating out have all resulted in
growing demand for frozen desserts,
5. Kwality Walls Competitors
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o The threats for any business can be factors which
can negatively impact its business. Some factors
like increased competitor activity, changing
government policies, alternate products or services
etc. can be threats. The threats in the SWOT
Analysis of Kwality Walls are as mentioned
o Local Kulfis
o Amul Ice Cream
o Baskin Robbins
6. Kwality Walls Strengths
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o The strengths of Kwality Walls looks at the key aspects of its
business which gives it competitive advantage in the market. Some
important factors in a brand's strengths include its financial position,
experienced workforce, product uniqueness & intangible assets like
brand value. Below are the Strengths in the SWOT Analysis of
Kwality Walls :
o Strong brand name
o Excellent advertising and visibility
o Good product distribution and availability
o Lots of flavors and varieties available
7. Kwality Walls Weaknesses
o The weaknesses of a brand are certain aspects of its business
which are it can improve to increase its position further. Certain
weaknesses can be defined as attributes which the company
is lacking or in which the competitors are better. Here are the
weaknesses in the Kwality Walls SWOT Analysis:
o Food products have a limited shelf life
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8. Conclusion
Kwality Walls is a brand that is committed to bringing happiness
through their colorful varieties of desserts and ice creams for all
ages. To be a franchise under Kwality Walls is all about spreading
love and happiness to everyone. Like its patented logo, Kwality
Walls is a brand with a big heart to create moments of euphoria for
everyone, the young and the old." A little bit of happiness for you".
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