1. MANIKANDAN A.R
Mobile: +91- 9916706074
E-Mail: maniarl@gmail.com
GRAPHIC DESIGNING / PACKAGING DESIGNING / VISUAL MERCHANDISING / APPAREL DESIGNING
Location Preference: Bangalore
- Aspires to apply vast & diverse design skill set and graphic arts background
- Proven ability of predicting latest industry trends and able to translate them back into bottom line
S K I L L S E T
Production Management
Graphic Designing
Packaging Operations
New Product
Development
Quality Assurance &
Control
Vendor Development
P R O F I L E S U M M A R Y
• Offering 15 years of experience in; currently serving Page Industries Limited (Jockey &
Speedo Brand), as Deputy Manager, Handling Graphic Design team with strength of 3
members.
• Skilled at execution of projects for packaging including review, research packaging formats,
designs/ structures, commercial viability, design/engineer field execution with vendors,
coordinating with vendors, etc.
• Record of accomplishing delivery of creative and innovative design solutions to the
organisation
• Built, managed and delivered primary & secondary packaging proposal for new products to
be launched
• Skilled in front-end development of graphic products from requirement analysis to system
study, designing, documentation, presentation and implementation
• Expertise in improving packing materials of existing products related to material structure,
aesthetics, part density and system improvements to reduce the packing cost considerably
• Profound knowledge of DCA, DTP (CorelDraw, Photoshop & Illustrator), packaging
equipment, packaging material and auditing in the packaging functions
• Hands-on experience in implementing cost saving measures to achieve substantial reduction
in terms of man days, production cost, raw materials and energy consumption
• An effective communicator with exceptional problem solving skills
A R E A S O F E X P E R T I S E
Graphic Designing:
• Managing visualization & creative layouts and designing interesting user interface
• Making the theme for the window display (Visual Merchandising) based on the season or new product launch
• Handling major projects for design and development of POP, Hoarding Artwork, Brochures, Calendar, Poster, Books Cover,
Magazines, Layout Templates, Logos, Annual Reports, Diary artwork etc.
• Interacting with clientele to ascertain needs and developing graphic directions, concepts and specifications for assigned
projects
• Planning production schedules for various steps in the design process
• Working with varied papers from imported textured papers, non coated papers and coated papers
• Coordinating with vendors related to POP and printing (offset and inset)
Packaging Designing:
• Overseeing project planning, scoping, estimation, tracking and implementing plans within preset budgets as well as
deadlines and executing package design for products at minimum cost fulfilling marketing requirements
• Preparing the artwork for giving proper guideline of dates to management; mapping the packaging material cost and
defining the specification to purchase and factory QC for proper guidelines
• Collaborating with different departments like purchase, sourcing, production, Accounts & quality for development to
Proto (first sample making) product and conducting the pack trail
Product Designing and Story Boards:
• Creating or editing the Keyline for the products
• Creating the seasonal design / Attractive print design for the garments
• Making story boards design for the product
Image work
• Converting Camera RAW files to Tiff/PSD and doing the Color correction, Image touch up and cut out
• As per the Sample garment matching the accurate colour to the image

2. • Handling a gamut of tasks pertaining to campaign photo shoots like booking a shoot, various aspects of the production by
communicating and coordinating the needs of the project prior to, during and after the shoot
O R G A N I S A T I O N A L E X P E R I E N C E
Since March’2006: Page Industries Ltd., (JOCKEY & SPEEDO BRAND), Bangalore as Deputy Manager – Graphic Design
Role:
• Handled all developmental projects of Marketing related work and Packaging Division Jockey to facilitate its growth
• Preparing designs with new concepts as per marketing and monitoring quality of the same
• Studying trends and anticipating designs that will appeal to consumers
• Working with other designers or with my team members with the strength of 3 to create a prototype design
• Presenting design ideas and overseeing the final production of their designs
• Co-ordinating with ad agency to get the basic layout of the ads and hoarding
• Getting the Newspaper proof done
• For the new projects giving the correct path or guidelines to my team to achieve the target
• Analysing the latest marketing material which is there in the market and suggesting to management and if possible getting
the sample done from vendor
• Preparing the size adaptation with my team and sending for final production print
• Insisting the quality and correct colour tone for the printed materials
• Developing new vendor for printing and additional works like making Photo Frames, doing Acrylic cutting etc.,
• Taking the all the vendors quotation with the sample to the management and tracking till the end of the process
• Visiting the vendors place to get the correct colour and quality as per the Brand guideline
• Showcasing the knowledge of graphic art separations, general production file set up, various screen-printing and
embellishment techniques, strong understanding of colour, composition and form
• Meeting deadlines, prioritizing and working in a fast paced environment with a positive attitude
• Designing original art to be used in various apparel applications in accordance with brand standards
• Initiating cost optimizing projects to benefit the organization without compromising on quality
Jan’2005-Feb’2006: Digital Imaging System, Bangalore as Graphic Designer cut Pre-Press operator
Role:
• Handled the all type of designing work like menu card, Poster etc.,
• Handled the pre-press work like making positive film for the printing jobs
Major Clients:
• Coffee day, Ranbaxy
Apr’2003-Dec’2004: Srinivas Fine Arts (P) Ltd., Bangalore as Graphic Designer cut Pre-Press operator
Role:
• Designed and developed the layouts for the processing of the products
• Involved in making mock-ups for works for shop floor processing
• Developed packaging concept and design for Food Products
• Handled the pre-press work like making positive film for the printing jobs
Major Clients:
• Levi’s, Madura Garment, Britannia Industries Ltd., Hidustan Lever Limited, Titan, MTR Food, Met Life Insurance, BOSCH
Jan’2000-Dec’2002: Elami Digital Shop, Madurai as Graphic Designer
Role:
• Designed Invitation cards and visiting cards
• Involved to make the Booklet work, image correction and colour correction etc.,
• Handled the marriage albums projects
A C A D E M I C D E T A I L S
2008 BCA (Distance Education) from Madurai Kamaraj University
1999 Diploma in Computer Technology from K.L.N. Polytechnic, Madurai
I T S K I L L S

3. • Window XP, DOS
• DCA, DTP (CorelDraw, Photoshop & Illustrator)
Date of Birth: 1th
May 1980
Languages Known: English, Hindi, Kannada, Tamil & Sourashtra
Address: #6, 1st
Floor, 1st
House, B.H.C.S. Layout, Viratnagar, Bommanahalli, Bangalore - 560068