6. MISSION & VISION MISSION “We make computing easy like it should be” VISION “To focus on delivering the best possible customer experience, by directly selling our services, based on industry standard technology.”
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8. INTRODUCTION Dell Inc- Texas,USA. Founder- Michael Dell Employees- >96000 people Area Served- World wide Website- www.dell.com
18. PLACE Dell has been able to affect the location strategy aspect of its marketing campaign. As Dell’s products are always available at the nearest dealer’s customers develop trust for the “local Dell” thereby achieving the objective of gaining their trust in Dell products and services, and forming a large and diversified consumer base.
19. PROMOTION Advertising is promoted through extensive marketing media like TV & Internet, in print media, email or mailing and direct marketing promotional materials such as catelogues & customers news letters. Recently advertising promoted through retailers like Best Buy, Staples, Walmart, Gome & Carefour.
26. Customers, segmentation& targeting Two kinds of customer segments Transactional customers(30%) Relational customers(40%) Remaining are a mix(30%) The customer segmentation drives the organizational structure of the company.
32. ACQUISITIONS Ocarina Networks (10/9/10) Exanet for $12M (2/9/10) Perot Systems for $3.9B (9/21/09) Allin's Microsoft IT consulting business (8/10/09) Equallogic for $1.4B (11/5/07) Everdream (10/16/07) Zing Systems(8/7/07)
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37. • Government Policies. • Bargaining of Suppliers. • Rapid change in technology obsoletes the product in small span of time. • Aggressive marketing by competitors.
63. And to construct a plan for fulfilling the need of the business
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69. Plant a tree program (2007)- Dell in collaboration with Conservation fund and carbon fund org.US. announced the plant a tree program wherein the Dell employees donated $2 to $6 to offset the carbon emissions of their computers and its lifetime use of electricity
