3. EXECUTIVE SUMARY
To again remind the clients that Metro is the biggest supplier where by they can find
variety of products from different ranges:
-For Western Restaurants
-For Viet Restaurants
-For coffee shop
-For Bar, Karaoke
-For Hotel
-For Canteen, Catering
This Summer Festival is a good occasion to host a nice, cool event for the Existing VIP
Clients to come and experience the memorable creativities from Metro.
4. METRO OVERVIEW
COMPANY’S BACKGROUND
Metro first came to Vietnam with the very first location : Binh Phu on 28th March 2002
Distributing more than 25,000 products which 90% of them are produced by Vietnamese
Companies which follow European standards.
Metro now is supplying for more than 1 million companies from different ranges: Hotels,
Restaurants, Catering, Retailers, Coffee shops…
Metro is located in 13 locations around the country ( Calculate until 2010), and will open more
by the end of this year.
7. PR CAMPAIGN
SMS marketing
Send out message to Metro ‘s existing clients
Also new database targeting Restaurants, Bar
Hotel, Spa, Catering companies…
10. ACTIVITY #I: DANCE PERFORMANCE
Old School dancing performance of 3 couples ,dressed like Festival .
They will dance with 3 songs following: Samba, Tango, and Flamenco
11. ACTIVITY #II: FLASH MOB PERFORMANCE
Flash mob dance with 30 dancers and encourage visitors to join. Creating fun experience
13. ACTIVITY #IV: HORECA MAP – TREASURE HUNTING
A map showing where are the booths, and which item the guests should find in that booth
Once they collect all the items, they will go to the Metro Services Booth to redeem their prizes.
