What Is Social Media? Why Should You Care?

Understanding & Participating in the Social Media Conversation

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does the word conversation really mean? What are the basics of conversation? Why aren’t we good at having conversations? How can we improve everyday conversation?

[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],The first question people ask themselves the minute they realize you want to influence them is “who is this person”. A story helps them see what you want them to see about you. If you demonstrate who you are, rather than tell me who you are, it is much more believable. A story lets you demonstrate who you are.

[object Object],Before you let someone know what’s in it for them, they want to know what’s in it for you. It’s a big mistake to try to hide selfish goals. This type of story usually reveals enough for people to make a distinction between healthy ambition and dishonest exploitation. If your goals are selfish, people don’t mind as long as you are up-front about it, there is something in it for them, and you frame your goals in a way that makes sense to them.

[object Object],If your listeners are comfortable with who you are and why you are here, then they are ready to listen to what you think is in it for them. You have to take the time to find a story of your vision that that connects with people clearly.

[object Object],Without a doubt the best way tell people your values in by demonstration. The second best way is by telling a story. Story lets you instill values in a want that keeps people thinking for themselves.

[object Object],When you tell a story that makes people wonder if you are reading their minds, they love it. It isn’t hard to do. If you have done your homework on the group you wish to influence it’s easy to identify their objections.

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Is Social Media? Why Should You Care?

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (8)

Similar to What Is Social Media? Why Should You Care?

Similar to What Is Social Media? Why Should You Care? (20)

More from Mande White-Pearl

More from Mande White-Pearl (14)

Recently uploaded

Recently uploaded (20)

What Is Social Media? Why Should You Care?

Editor's Notes