My talk on Innovation Games at India Business Excellence Summit 2014 at Bangalore, Mar 13

3. Everyone wants Innovation!
h"p://www.futurestep.com/assets/2013/06/innova:on-­‐impera:ve-­‐print-­‐infographic_Lores.png

4. Why is innovation broken?

5. Dysfunctions proudly
sponsored by…
“mindsets, policies
& politics”

7. HiddenBarriersto
Innovation?
h"p://www.forbes.com/sites/iese/2013/02/20/the-­‐hidden-­‐barriers-­‐to-­‐innova:on/

8. so, how to innovate?

9. Work is boring…

10. …let’s play games!

11. Innovation Games®
fun ways to collaborate with customers to better
understand their needs

12. Collabora've
Play
Co-­‐crea'on
Visual
Thinking

13. Four Defining Traits of a Game
Game
Goal
“sense
of
purpose”
Rules
“unleash
crea0vity
and
foster
strategic
thinking”
Feedback
system
“provides
mo0va0on
to
keep
playing”
Voluntary
par:cipa:on
“establishes
common
ground”
“Reality
is
Broken:
Why
Games
Make
Us
Beer
and
How
They
Can
Change
the
World”
–
Jane
McGonigal

14. Silos à Co-creation
hp://techluna:c.com/2011/12/how-­‐to-­‐use-­‐co-­‐crea:on-­‐to-­‐market-­‐your-­‐blog/

15. Literacy à Numeracy à Graphicacy

16. 65%
Visual Learners
Faster
processing
of
visual
info
over
text
90%
Informa:on
coming
to
brain
is
visual
Sta:s:cs
source:
hp://visualteachingalliance.com/
Improvement
in
learning
through
visual
aids

17. In the book…

18. Which one to use when?

20. Product Box
hp://www.innova:ongames.com/product-­‐box/
Goal:
Iden:fy
the
most
exci:ng
product
features

21. Product Box
Ask
your
customers
to
imagine
that
they’re
selling
your
product
at
a
trade
show,
retail
outlet,
or
public
market.
Give
them
a
few
cardboard
boxes
and
ask
them
to
design
the
product
box
that
they
would
buy.
The
box
can
contain
anything
they
want—marke:ng
slogans
that
they
find
interes:ng,
pictures,
price
points.
They
can
build
elaborate
boxes
through
the
materials
you’ll
provide
or
just
write
down
the
phrases
and
slogans
they
find
most
interes:ng.
When
finished,
ask
your
customer
to
use
their
box
to
sell
your
product
to
you
and
the
other
customers
in
the
room.

22. Show and Tell
Goal:
Iden:fy
the
most
important
ar:facts
created
by
your
product

23. Show and Tell
Ask
your
customers
to
bring
examples
of
ar:facts
created
or
modified
by
your
product
or
service.
Ask
them
to
tell
you
why
these
ar:facts
are
important
and
when
and
how
they’re
used.

24. Who is using it?
• Buy
a
Feature
iDirect
• Product
Box,
Prune
the
Product
Tree
Headwaters
Corp
• Buy
a
Feature,
20/20
Vision,
Prune
the
Product
Tree
Rally
Sobware
• Product
Box
Qualcomm
• Buy
a
Feature
Ticketmaster
• Spider
Web,
Prune
the
Product
Tree,
Buy
a
Feature
online
SAP
• Buy
a
Feature
online,
Prune
the
Product
Tree
Verisign
• Spider
Web,
Speed
Boat,
20/20
Vision,
Buy
a
Feature,
Product
Box
NetApp-­‐SAP
• Show
and
Tell,
20/20
Vision,
Buy
a
Feature
Google
hp://www.innova:ongames.com/about/success-­‐stories/

25. Do they work?
Why not play and decide for
yourself?

26. References
• Innovation Games – Creating Breakthrough Products Through
Collaborative Play – Luke Hohmann, 2007; and accompanying website
http://www.innovationgames.com/. Sample chapter at
http://library.constantcontact.com/download/get/file/1103829989576-41/productbox.pdf
• Gamestorming – A Playbook for Innovators, Rulebreakers, and
Changemakers – Dave Gray, Sunni Brown, James Macanufo, 2010; and accompanying
website http://www.gogamestorm.com/
• Reality is Broken: Why Games Make Us Better and How They Can
Change the World – Jane McGonigal, 2011
• http://www.slideshare.net/innovgames/using-buy-a-feature-online
• https://en.wikipedia.org/wiki/Graphicacy
• http://www.davegrayinfo.com/visual-thinking-school/
• http://www.slideshare.net/innovgames/why-buy-a-feature-is-great-at-prioritizing-
features?qid=ecf17e69-12e4-42cd-bdc9-70bbbcc19223v=defaultb=from_search=5
• http://www.slideshare.net/Enthiosys/collaborating-with-customers-using-innovation-
game
• http://www.adlittle.com/downloads/tx_adlreports/TIM_2013_Innovex_Report.pdf
• http://clomedia.com/articles/view/drive-an-innovative-culture/print:1