My keynote at Technical Agility Conference 2018 in Bangalore, Aug 10.

1. C U LT U R E I N A
D I G I TA L O R G
TAT H A G AT VA R M A
C O U N T RY H E A D
C H I N A S O F T

2. D I S C L A I M E R
• These are my personal views.
• This is a work in progress!

3. “Software is eating the world.”
- Marc Andreessen, 2011

4. W E L C O M E T O …
“Uber, the world’s largest taxi company, owns
no vehicles. Facebook, the world’s most
popular media owner, creates no content.
Alibaba, the most valuable retailer, has no
inventory. And Airbnb, the world’s largest
accommodation provider, owns no real
estate. Something interesting is happening.”
- Tom Goodwin, 2015
https://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/

5. T H E N E W W O R L D ! ! !
• “…Likewise for FedEx, which is best thought of as a
software network that happens to have trucks,
planes and distribution hubs attached” - Marc
Andreessen, 2011
• “We want to be a tech company with a banking
license” – Ralph Hamers, CEO ING Bank, 2017
• E-Residency is a new digital nation for global
citizens, powered by the Republic of Estonia

6. W H E R E E V E RY T H I N G I S

7. D I G I TA L = D I S R U P T I O N !
https://mssbti.com/get-ready-for-the-next-wave-of-disruption-in-data-and-predictive-analytics/

8. B A N K …

9. A U T O M O B I L E …

10. R E TA I L …

11. E D U C AT I O N …

12. H O S P I TA L I T Y…

13. S H I P P I N G …

14. PAY R O L L …

15. F M C G …

16. T E C H …

17. H O M E …

18. “ D E S K ” …

19. S O , W H AT I S “ D I G I TA L ” ?
• Gartner: creation of new business designs
by blurring the digital and physical worlds.
• Wipro: it needs to rethink its business
strategy, organization model and culture
• McKinsey: digital should be seen less as a
thing and more a way of doing things

20. W H AT “ D I G I TA L ” M E A N S ?
• Delivering consistently superior customer
experiences
• Seamlessly across omnichannel interactions
• At anytime, at anyplace, and to anyone in real-time
• By offering digital products and services (and
sometimes physical ones too!)
• Using digital technologies

21. D I G I TA L O R G

22. D I G I TA L O R G
• TechTarget: A digital enterprise is an organization that uses technology
as a competitive advantage in its internal and external operations.
• Institute for Digital Transformation: We believe that a Digital Enterprise is
one in which Digital Technology is at the center of how the organization
Operates, Produces products and services (even if they are non-digital),
Generates revenue, Seizes competitive advantage, and Produces value
• Accenture: A digital enterprise is connected and dynamic, flexible
enough to embrace continuous change. It uses connected platforms,
analytic insights, collaboration and modular operating models to increase
productivity, speed and responsiveness while putting customers at the
center of whatever it does

23. K E Y C O N S T I T U E N T S
•Services
•Technologies
•Way of Working
•Operations
•Culture

24. D I G I TA L S E R V I C E S
• Omnichannel Digital Experiences
• Integrated Digital + Physical Elements
• Product and Services Design
• Platform (Discovery, Sign-up, Onboarding, Usage, etc.)
• Ecosystem Design (Partners, Customers, Suppliers, etc.)
• Digital Interface Design driven by Customer Experiences
Data
• Leverage Social Networking and Mobile technologies
• …

25. D I G I TA L T E C H N O L O G I E S
• Automation / RPA,
• AI, ML, Deep Learning, NLP/NLU/NLG, Chatbots
• Big Data, Cloud, Analytics
• Blockchain, Digital currencies, Hashgraph
• IOT / IOE / Connected Homes, Devices, Wearables
• Internet, Mobile, Online
• Social Media, Networking,
• Augmented Reality, Virtual Reality
• 3D Printing, Digital Manufacturing
• Robots, Autonomous Vehicles, Drones
• Software Platforms, APIs, Onboarding
• …

26. WAY O F W O R K I N G
• Design Thinking: People+Tech+Business, Empathy, Ideation, Prototype,
Testing
• Business Model Canvas: Business Model, Problem-Solution Fit, Value
Proposition Design
• Lean Startup: MVP, A/B Testing, Build-Measure-Learn, Pivot, Product-Market
Fit, Validated Learning, Innovation Accounting
• Human-Centered Design: Ethnography, Personas, Customer Journey,
Narratives, Stories, User Experience
• Agile Development: Autonomous Teams, User feedback-driven short
iterative cycles, Lean (eliminate waste), Kaizen (continuous improvement),
Kanban (pull work), Scale up and across
• …

27. O P E R AT I O N S
• Org Structure Design and Governance
• Decision-making and Response Mechanisms
• Task Design, Work Allocation, Tracking and
Reporting
• Communication Mechanisms
• Talent Management and Career
Developement

28. C U LT U R E
H O W P E O P L E C H O O S E T O W O R K T O G E T H E R

29. A N A L O G V S D I G I TA L

30. L E A R N I N G S F R O M D Q
S U R V E Y, 2 0 1 5
• Choose right strategy: 95-98% orgs are not “pure-play”
hyperscaled digital platforms at global scale.
• Align investment to strategy: align investments to how
digital consumers undertake their decision journey, and
deliver at scale.
• Strong and adaptive culture: while technical capabilities are
crucial, an adaptive culture can even make up for the lack of
it.
• Align internal processes to strategy: align organizational
structures, talent development, funding mechanisms, and
KPIs with the chosen digital strategy.

31. C U LT U R E I S # 1 B A R R I E R !
https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/culture-for-a-digital-age

32. H O W C U LT U R E A F F E C T S ?
https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/culture-for-a-digital-age

33. E N A B L I N G D I G I TA L
C U LT U R E I N O R G
• Mindset
• Skills
• Autonomy
• Collaboration
• Alignment

34. M I N D S E T

35. S K I L L S
T E C H
A U T O M AT E
C U S T O M E R
T E A M W O R K
P L AT F O R M

36. A U T O N O M Y

37. C O L L A B O R AT I O N

38. A L I G N M E N T

39. R E C A P

40. R E F E R E N C E S
• https://medium.com/doteveryone/what-a-digital-organisation-looks-like-82426a210ab8
• https://blogs.cisco.com/socialmedia/what-is-digital
• https://www.mckinsey.com/industries/high-tech/our-insights/what-digital-really-means
• https://wiprodigital.com/2015/09/30/the-digital-organization/
• https://digitalmarketinginstitute.com/the-insider/09-01-18-how-to-create-and-cultivate-
a-digital-culture-in-your-organization
• https://www.bcg.com/en-in/publications/2016/technology-people-organization-
designing-digital-organizations.aspx
• https://go.forrester.com/blogs/five-myths-digital-transformation/
• https://www.institutefordigitaltransformation.org/defining-digital-enterprise/