marketing plan for android app.

1. Geeky World
Marketing Plan for Android app

2. Marketing Plan
1.Executive summary
2.Situation Analysis
3.Goal
4.Strategies
5.Tactics
6.Implementation

3. Executive Summary
Mobiles have become an integral part of our
life. We use it for every purpose.So why don’t
we use it to know technical evolution ?!

4. 1.Brief overview of
situation
2.Geeky World – An
android app
3.How the app works?

5. BBrief overview
of Situation

6. • Today,World is changing at a faster pace so
as the technology.We need to keep
ourselves always updated with new
technical innovations.
• But, the problem is “Time”.We
always don’t have enough time to read
newspaper,magazines or watch TV news
regulary.
• For a tech lover or geeky,it becomes hard
to pick news from bunch of news and
eventually results in waste of time or
lagging behind .

7. ??

8. • Geeky world is an app for all geeky and tech lovers
around the world who want to get updated without
wasting much time on newspapers and magazines.
• It offers daily technical news,latest invention in the
world of electronics gadget and many more.
• Apart from it,Geeky World offers
suggetions,explaination about any gadget and a
networking platform for all geeky giants in its
premium offer.
New Day.New discovery.New Knowledge.

9. How does it work?

10. Daily News
Suggestions
Explaination
Provides daily technical news

11. Daily News
Suggestions
Explaination
Gives suggestions while
buying any gadget.

12. Daily News
Suggestions
Explaination Explains A-Z specifications
about gadget.

13. Marketing
Overview
&
Target

14. IIndian population is 1.3
billion where 50% of
population is below
25,concerned about new
smart
phones,gadgets,technical
news and new discoveries.

15. Target market

16. Demographic:
Age- Below 25
Gender- Both men and women
Education-College Students
Geographic:
All over the world
Psychographic:
Geeky giants,Science lovers

17. Goals
1.India’s best tech news search app.
2.10,000+ downloads
3.Target conversion rate about 3-5%.
4.Revenue target of Rs. 2 cr. in year one To
Rs. 20cr. In 5 years.
5.Establish brand equity and customer
satisfaction.

18. Target market
Value Proposition

19. A fast news app purely
based on technology,which
saves their time.
Customers often get
confused while purchasing
any gadget due to lack of
knowledge.
Geeky lovers always want
to share information with
another geeky lover but
they don’t meet .
Learning hub.Anyone can
learn about new
innovations,Science and
many more.
Customer needs and wants

20. Value Proposition
1.Customer Value:- Gives plethora of
information to customers who loves
technology.
2.Collaboration Value:- Successfully competing
with other major players in the market.
3.Company Value:- Positive work environment
,good pay,growth potential,flexible
timing,opportunity to pursue interests.

21. Competitors
1.Appy Geek- Tech news
2.Technical guruji

22. TTactics

23. Product
Free version:-
1. Tech news search by topics
2. Keyword search
3. Notification Features
4. News Customization
5. Download news for offline
reading.

24. Premium version:-
1.Gadget comparison
2.Product explaination
3.Geeky networking
4.Learning Hub for latest
innovation
5.Less data consumption

26. Name– Geeky World
Tagline- New Day.New Discovery.New Knowledge
Core Brand Values-
Quality,Innovation,Knowledge sharing

27. What make us different
from others/Point of
difference?

28. If you are not that much exposed with
technology ,it will guide you while
purchasing any gadget.
If you want to learn about tech in a
simple understandable
language.Welcome to Geeky World.

29. Price
• Free version of the app will help in
generating traffic and attract new users.
• The premium version of the app will be
priced $60 per month and provides a
lot of additional features.

30. Incentives
1.To Customers:-
Rebates,Coupons for dollars or percentage off.
2.To Collaborators:-
Recognition and Self-worth
3.To employees:-
Reward,Bonus,Letter of appreciation.

31. Communication
• Blog
• Emails
• Company Website
• Social Media
• Google Ads
• Print Media

32. Distribution
• Google play store
• Optimize search discovery
• Pay-per-installs
• Company website
• Ad networks

33. Implementation
• Hire app developers
• Search for potential investors
to aid us financially
• Prepare the print and video
advertisements

34. Schedule
• Managing retailing,wholesaling and
logistics (2 months)
• Market research (4 months)
• Crafting market positioning (4 weeks)
• Settling up strategic Business Unit (4
months)
• Settling Product strategy (4 weeks)
• Developing Pricing Strategy (3 weeks)

36. Disclaimer
Created by Mamta Kumari Singh, Gandhi Engineering
College during a marketing internship under Prof. Sameer
Mathur ,IIM Lucknow.